- An ABC First: All Scripted Shows Renewed, More 'Monday Night Football'
Television News Daily, Wayne Friedman - Tuesday, May 12, 2026
ABC will boost its prime-time sports in the fall, bringing more "Mond ...
- Fox Upfront: More Unscripted, 'Baywatch' Reboot Coming Midseason
Television News Daily, Wayne Friedman - Tuesday, May 12, 2026
New shows have already inked upfront deals and sponsorship. "Baywatch" has be ...
- W+K, Heinz Promote Partnership During NFL Draft
MAD, Fern Siegel - Friday, April 24, 2026
The "Mr. 57" campaign features Pro Hall of Famer Devin Hester. ...
- Heinz -- And Pittsburgh -- Are Ready For Their NFL Close-Up
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 22, 2026
The ketchup brand will name the 57th draft pick "Mr. 57," ...
- Supergood Spots Highlight U.S. Bank-NFL Partnership
MAD, Fern Siegel - Tuesday, April 21, 2026
The ads feature Minnesota Vikings' Justin Jefferson and Izzy Geraci, U.S. Women ...
- NFL Draft Will Be Three-Day Ad Inventory Festival With Shoulder Pads
Research Intelligencer, Rob Williams - Wednesday, April 22, 2026
The NFL has achieved something extraordinary: convincing America to watch grown m ...
- Define YouTube's Brand: More A Premium Streamer?
TV Watch, Wayne Friedman - Tuesday, April 21, 2026
On the back of YouTube's NFL Sunday Ticket package of out-of-market game ...
- Justice Department Probes NFL As Consumers Say Watching Football Is Too Expensive
Around the Net In Media, Ray Schultz - Thursday, April 9, 2026
The National Football League is being investigated by the U.S. Justice Departme ...
- Offside: Trump Admin Steps Over NFL Media Line
TV Watch, Wayne Friedman - Friday, April 10, 2026
Analysts believe Trump wants to "even the score" - not necessarily on ...
- The NFL: Spread The Wealth - Supply And Demand
TV Watch, Wayne Friedman - Monday, April 6, 2026
In adding a 'Thanksgiving Eve' game, the NFL seems now to ...
- Head & Shoulders Welcomes 'A New Day,' Adds MLS Sponsorship
Marketing Daily, Sarah Mahoney - Monday, March 30, 2026
As the new head of brand marketing, P&G's Omar Goff is pivoti ...
- NFL Launching 'Flag' Football League, Media Partners To Come
Television News Daily, Wayne Friedman - Tuesday, March 31, 2026
The push for a league comes as flag football teams will ma ...
- Reminder: Football Players DO Get Concussions
Marketing Daily, Les Luchter - Friday, March 27, 2026
"Madden NFL 2026," a football simulation game, is modified to reflect th ...
- Automotive TV Spending Levels Off In February
Marketing Daily, Tanya Gazdik - Wednesday, March 25, 2026
Over 35% of total auto industry spend in February went toward t ...
- NFL Reportedly Seeking 50% Hike In New CBS Deal
Television News Daily, Wayne Friedman - Tuesday, March 17, 2026
The NFL has a pricing hike option with CBS and other TV/streami ...
- Networks' NFL Per-Viewer Hour Costs Are 'Attractive': Analyst
Television News Daily, Wayne Friedman - Wednesday, March 4, 2026
The NFL's TV network costs remain a great deal in terms ...
- NFL, College Football Scores: Big January For Linear, Streaming
Television News Daily, Wayne Friedman - Tuesday, February 17, 2026
Broadcast and cable rose month-to-month, while live, legacy TV networks and streami ...
- NFL, Other Sports Leagues: Selling Games Piecemeal?
TV Watch, Wayne Friedman - Tuesday, February 10, 2026
This past season for the first time, the NFL sold one regular-seas ...
- Guinness, Footballer Montana Team Up For Charity Event
Marketing Daily, Teresa Buyikian - Friday, February 6, 2026
The brand also rolled out its Guinness Legends Lager, a limited-edition pa ...
- DQ Brings Taylor AND Swift To Football-Themed Effort
Marketing Daily, Teresa Buyikian - Thursday, February 5, 2026
Footballers Tyrod Taylor and D'Andre Swift promote what the chain calls t ...
- Nissan Partners With 'The Bear' Actor For Super Bowl-Adjacent Creative
Marketing Daily, Tanya Gazdik - Friday, February 6, 2026
Creative features chef, actor and dip enthusiast Matty Matheson interacting with t ...
- Threads Brings Creators To NFL Media Center Ahead Of Big Game
MediaDailyNews, Colin Kirkland - Thursday, February 5, 2026
Threads is attempting to compete with X over mid-game fan discussions, bringi ...
- NFL Teams Make 8% Sponsorship Revenue Gains To $2.7B
Television News Daily, Wayne Friedman - Friday, February 6, 2026
The NFL has added 440 new brands across all its teams. T ...
- Bosch Back In The Game With Guy Fieri - And A Clearer Playbook
Marketing Daily, Sarah Mahoney - Thursday, February 5, 2026
The German company is spinning last year's lessons into earned-media mania. ...
- How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays
Performance Marketing Insider, Laurie Sullivan - Thursday, February 5, 2026
Could brands make TV advertising more measurable through natural-language queries - a ...
- That's Entertainment? TV Blog Gears Up For Super Bowl Blog XII
TVBlog, Adam Buckman - Thursday, February 5, 2026
What will this year's morning-after Super Bowl TV Blog look like? ...
- Report: Lilly & Zepbound Led Pharma Ad Effectiveness During NFL Season
Marketing Daily, Les Luchter - Tuesday, February 3, 2026
Pharma ads during regular season NFL games in 2025-2026 were 104% mo ...
- The Beauty Bowl: Why E.L.F., EOS, Dove Are Back In The Game
Marketing Daily, Sarah Mahoney - Tuesday, February 3, 2026
With 62% of women planning to watch this year's Super Bowl, beau ...
- Marketing The Seahawks: Data Behind Fandom Deals
Performance Marketing Insider, Laurie Sullivan - Monday, February 2, 2026
Marketers are rethinking how to approach customer data ahead of high-traffic onli ...
- After 20-Year Break, Levi's Is Back In The Super Bowl
Marketing Daily, Sarah Mahoney - Thursday, January 29, 2026
The company is using the game - and Levi's Stadium - ...