- Young Adults Follow Social Influencers Instead Of Mainstream Financial Institutions
Around the Net In Media, Ray Schultz - Thursday, April 2, 2026
Young consumers are increasingly influenced by social media platforms and influencers concerning mon ...
- Text Reflex: Gen Z, Millennials Opt In For Messages, But Want Limits
Email Insider, Ray Schultz - Tuesday, March 31, 2026
A full 90% want to be texted only once per week, SimpleTexti ...
- Hollister Makes Gen Z-Oriented 'Green Day' Video
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, March 29, 2026
Abercrombie & Fitch brand collaborated with singer-songwriter Gigi Perez on a cov ...
- Gen Z Leading AI Agent Shopping
MediaDailyNews, Laurie Sullivan - Friday, March 20, 2026
Shopping queries on AI platforms are growing faster than any other catego ...
- Lowe's New Ads Channel Feel-Good Inspo, Not Sawdust
Marketing Daily, Sarah Mahoney - Thursday, March 12, 2026
Turns out Gen Z and millennials don't care for the category's usu ...
- YouTube Surpasses Combined Ad Buys Of Disney, Paramount, NBC, WBD
MediaDailyNews, Colin Kirkland - Tuesday, March 10, 2026
YouTube now ranks as the world's largest video media company - beati ...
- Gen Z Is Always On TikTok, But They Don't Like It Anymore
Marketing Daily, Sarah Mahoney - Tuesday, March 10, 2026
Consumer trust is collapsing and creators are bailing. The platform's metrics ...
- Gen Z May Be 'Over' TikTok, Report Finds
MediaDailyNews, Colin Kirkland - Tuesday, March 10, 2026
A Harris Poll report reveals that an increase in advertising, influencer cultu ...
- Dutch Bros Reminds Us to Listen and Love
Brand Insider Podcast, Doug Parks - Friday, February 27, 2026
Dutch Bros has tapped into Gen Z culture and tastes across the ...
- New Coach Campaign Turns Books Into Bag Charms
Marketing Daily, Sarah Mahoney - Thursday, February 26, 2026
With sales up 25%, the new work builds on Gen Z's lo ...
- Urban Outfitters Reframes Influence In The 'Touch Grass' Era
Retail Insider, Sarah Mahoney - Wednesday, February 25, 2026
New "Add to Story" campaign shifts attention from follower counts to participatio ...
- Weddings Hold Steady At $34K, Gen Z Drives 'Lab-Grown' Boom
Marketing Daily, Sarah Mahoney - Thursday, February 19, 2026
The Knot's latest survey finds wedding spending is steady, despite economic pressu ...
- Harris Poll Finds 'Opting Out' Of The Economy Has Become A Movement
Mediapsssst, Richard Whitman - Tuesday, February 17, 2026
"The cancel button is the new protest sign," according to the analysi ...
- GenZ Interested In Health, Fitness Content, Less Likely To Follow Political News
Around the Net In Media, Ray Schultz - Wednesday, February 4, 2026
GenZ is more likely than people in older age categories to wat ...
- Levi's Teaching Gen Z To Sew On Buttons, Patch Holes
Marketing Daily, Sarah Mahoney - Thursday, January 15, 2026
Gen Z is well behind older generations when it comes to clothi ...
- Gen Z's Investing Curiosity Creates High-Intent Moments For Financial Advertisers
Research Intelligencer, Rob Williams - Friday, January 16, 2026
Because prospective investors under-index on financial news sites, advertisers may need ...
- Don't Be Delulu: Why Chasing 'Cool' Repels Gen Z
Marketing Insider, Erin Sarro - Monday, January 12, 2026
The moment marketers -- or parents -- start spitting Gen Z sla ...
- Raptor Debuts Sub-Agency Apex, Targets Youth Culture
MAD, Fern Siegel - Thursday, January 8, 2026
Ben Freeman will act as apex lead. ...
- Zales Debuts New Store Format For Everyday Jewelry
Marketing Daily, Sarah Mahoney - Tuesday, December 30, 2025
The Edit aims to shift shopping beyond milestone occasions and toward dai ...
- Pew: TikTok Most Popular Social News Source For Gen Z
MediaDailyNews, Colin Kirkland - Wednesday, December 31, 2025
U.S. consumers ages 18-29 are using TikTok more than any other social-med ...
- 5 Truths From 2025
Media Insider, Steven Rosenbaum - Monday, December 29, 2025
For one: Schools moved faster than governments. In 2025, phone-free school polici ...
- How Hi-Chew Is Becoming Gen Z's Favorite Sweet Risk
Marketing Daily, Sarah Mahoney - Monday, December 8, 2025
With boundary-pushing flavors and streetwear-ready partnerships, the 50-year-old brand wants to reinve ...
- Pinterest Bets On Anti-Trends, Comfort, Chaos For 2026
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, December 9, 2025
Gen Z is "over" the mainstream. The platform wants to turn th ...
- Pringles Turns Keychain Culture Into Share Growth
CPG Insider, Sarah Mahoney - Friday, December 5, 2025
Inside the analog-loving strategy behind Pringamabobs, mystery flavors and the "Once Y ...
- Snapchat Holiday Market Features Luxury Brands
MediaDailyNews, Colin Kirkland - Tuesday, December 2, 2025
The AR "Winter Village" experience represents digital boutiques with "up close" produ ...
- Urban Outfitters' Holiday Strategy: Gen Z Stress Relief
Marketing Daily, Sarah Mahoney - Thursday, November 20, 2025
Research-led pop-ups at O'Hare and Astor Place show how the retailer ...
- Holiday Shoppers Using AI Are Open To Buy Through It
Performance Marketing Insider, Laurie Sullivan - Friday, November 14, 2025
Google, which released several shopping agents this week, wants consumers to ha ...
- Gen X Wants Some Retail Revenge
Marketing Daily, Sarah Mahoney - Tuesday, October 28, 2025
The oft-overlooked generation makes up just 19% of the population but driv ...
- Tax Returns, Buying Toilet Paper And Other Tasks AI Will Be Doing For You
Mediapsssst, Richard Whitman - Friday, October 24, 2025
Or at least for Gen Z. The Harris Poll found that 2 ...
- Data Shows AI Influencing Holiday Shopping As Consumers Spend Less
MediaDailyNews, Laurie Sullivan - Wednesday, October 22, 2025
Three separate reports from PayPal, Deloitte and Measure Protocol show how ...