- Digital Video Spend Surges Past $80 Billion, Leaving Linear Behind
Research Intelligencer, Rob Williams - Thursday, May 7, 2026
Even in its "mature era," digital video is still expanding nearly 2 ...
- Linear Still Has Positive Brand ROI
Advanced TV Insider, Wayne Friedman - Wednesday, May 6, 2026
Linear TV is a cost-effective channel with extensive reach and long-term benefit ...
- Sports Teams Must Take A Holistic Approach To TV Advertising: Nielsen
Around the Net In Media, Ray Schultz - Wednesday, May 6, 2026
Sports teams advertising in today’s three-pillared television scene should take a holistic approa ...
- Paramount Q1 Ad Sales: -3%, Linear -6%
Television News Daily, Wayne Friedman - Monday, May 4, 2026
Paramount Skydance ad revenue slightly outperformed analysts' estimates for Q1. Traditional ...
- Digital Video Ad Spend To Climb 11% To $82B In 2026: IAB
Television News Daily, Wayne Friedman - Tuesday, May 5, 2026
Social media video ad spend will grow at a faster pace ...
- TelevisaUnivision Q1: Ads Sink 12% Overall, Streaming Ad Growth
Television News Daily, Wayne Friedman - Tuesday, April 28, 2026
Despite an overall decline in advertising, TelevisaUnivision saw continued D2C streaming ...
- NFL Draft Will Be Three-Day Ad Inventory Festival With Shoulder Pads
Research Intelligencer, Rob Williams - Wednesday, April 22, 2026
The NFL has achieved something extraordinary: convincing America to watch grown m ...
- BMW, PepsiCo, IPG Mediabrands, Saatva, Northwell Health Lead Insights at our TV & Video Insider Summit
Brand Insider, Barbie Romero - Tuesday, April 21, 2026
At our TV & Video Summit in New Orleans, leaders from BM ...
- Magnite, AMC Global Media Partner On Programmatic
Around the Net In Media, Ray Schultz - Monday, April 20, 2026
Magnite has formed a partnership with AMC Global Media to bring ...
- Deeper Influencer Messaging For Linear's Old-School Ad Ecosystem?
TV Watch, Wayne Friedman - Monday, April 13, 2026
The premise is that consumers are tired of hearing direct, "corporate"-sounding a ...
- Simple Messages, Cinematic Stories: Squarespace's Super Bowl Formula
Brand Insider Podcast, Doug Parks - Friday, April 10, 2026
This week we sat down with Nate Skinner, Senior Director of Glob ...
- As D'Amaro Steps In, Big Changes Ahead For Disney - Including Linear TV?
TV Watch, Wayne Friedman - Thursday, March 19, 2026
New CEO Josh D'Amaro may need to revisit the idea of selling/spinni ...
- NBCU Ends 'First-Run' Biz: Daytime Talkers Still Want To Talk?
TV Watch, Wayne Friedman - Tuesday, March 17, 2026
NBCU is the first major movie/TV company to abandon the business ...
- Sports Fans Are Streaming, Scrolling And Occasionally Swearing At Their TVs
Research Intelligencer, Rob Williams - Friday, March 13, 2026
Fragmented sports media is creating headaches for fans and opportunities for advertis ...
- Warner Bros. Deal History: Storylines Are Not Happy Endings
TV Watch, Wayne Friedman - Wednesday, March 11, 2026
Business deals for Warner Bros. are not uplifting movie-like stories to rec ...
- Paramount Hints At 'Iconic' Cable Brands Moving To Streaming
TV Watch, Wayne Friedman - Friday, March 6, 2026
"When you put all these portfolios together, we absolutely believe we c ...
- NBCU Strikes Real-Time Data Deal With HyphaMetrics
Television News Daily, Wayne Friedman - Thursday, March 5, 2026
NBCU will become the first licensor of HyphaMetrics' UNIeVista measurement system, whi ...
- Digital Video Ads Not All That 'Personalized,' Study Finds
Advanced TV Insider, Wayne Friedman - Wednesday, March 4, 2026
"While CTV and streaming platforms have advanced audience targeting, consumers may n ...
- Basic Cable Might Not Be As Dead As It Seems
TVBlog, Adam Buckman - Wednesday, March 4, 2026
The big TV companies just might find a use for their lega ...
- So Long, Daytime Talk: Video Podcasts Grow
TV Watch, Wayne Friedman - Thursday, February 19, 2026
Analysts note that podcasts are now "television." Apple is moving into th ...
- Peak TV: After Declines, Rising Again
Advanced TV Insider, Wayne Friedman - Wednesday, February 11, 2026
The rebound on orders is coming across subscription video-on-demand, linear pay ...
- AI For Legacy Media: The Good, The Bad, And The Emotional
TV Watch, Wayne Friedman - Monday, February 9, 2026
AI could be used to identify viewers who are bored or disinterest ...
- YouTube TV Wins When Something Is Happening Now, Morning Consult Finds
Research Intelligencer, Rob Williams - Tuesday, February 3, 2026
The Google-owned distributor of cable and broadcast channels shows strong mental advanta ...
- Charter Shows Rare Q4 Video Gains - What About Long Term?
TV Watch, Wayne Friedman - Tuesday, February 3, 2026
Charter Communications made a rare improvement recently in its business by combini ...
- NBCU Q4 Ad Sales :+1.5%, Peacock +18%
Television News Daily, Wayne Friedman - Thursday, January 29, 2026
For NBCU media overall, total revenue was up 5.5% to $7.6 billio ...
- IAB Issues New, Far More Bullish 2026 Ad Spend Forecast
MediaDailyNews, Joe Mandese - Wednesday, January 28, 2026
Based on a survey of media buyers and advertisers, the report al ...
- Sports, Streaming Scale, Cyclical Events Reshape Media Outlook In 2026, UBS Says
Research Intelligencer, Rob Williams - Wednesday, January 28, 2026
Networks and platforms anchored by live sports are benefiting from stable viewersh ...
- NewsNation Goes All In With 'News For All Americans'
TV Watch, Wayne Friedman - Wednesday, January 21, 2026
The promo starts with Chris Cuomo offering some initial words about NewsNation ...
- Most Marketers Plan More Principal Media Buying In 2026
MAD, Steve McClellan - Monday, January 19, 2026
That's according to a report from research firm Forrester, which found th ...
- Disney Names Ayaz To Lead Company-Wide Enterprise Marketing Organization
Television News Daily, Wayne Friedman - Thursday, January 15, 2026
Asad Ayaz has been named chief marketing/brand officer to lead the n ...