- Search Scooping Up Interest In NBA, World Cup
Performance Marketing Insider, Laurie Sullivan - Friday, June 12, 2026
People are asking longer, more detailed questions in generative AI search ...
- Amazon Adds Attention Metrics To Pre-Bid Targeting
MediaDailyNews, Laurie Sullivan - Wednesday, June 10, 2026
A new integration moves attention and data metrics from measuring how use ...
- Why Organic, Not Paid Impressions Are The Currency For AI Citations
Performance Marketing Insider, Laurie Sullivan - Thursday, June 11, 2026
Organic impressions - not paid media ad impressions - have become t ...
- Google Links Analytics With Business Profiles, Reports Local Metrics
MediaDailyNews, Laurie Sullivan - Tuesday, June 9, 2026
Google has introduced a direct integration between Google Analytics and Google Busine ...
- Addiction Could Become Microsoft's Hidden Ad Metric
MediaDailyNews, Laurie Sullivan - Monday, June 8, 2026
Microsoft CEO Satya Nadella publicly criticized a leaked internal memo after ...
- The Useless Open Rate: How One Firm Measures Pipeline
Email Insider, Ray Schultz - Thursday, June 4, 2026
B2B companies often mistakenly base their forecasts on the open rate they' ...
- Martinelli's Uses iROAS To Measure Longer-Term Value Of Retail Media
Around the Net In Media, Ray Schultz - Monday, June 1, 2026
Martinelli’s, an apple juice and cider brand, is using a new metr ...
- Snapchat Updates Attribution, Focuses On App Advertisers
MediaDailyNews, Colin Kirkland - Wednesday, May 20, 2026
Snapchat is in the process of updating its attribution model in ord ...
- PadSquad Exec Decries The Clutter Of Ad Metrics Now Being Used
Around the Net In Media, Ray Schultz - Monday, May 18, 2026
The advertising industry is relying on metrics that create more noise th ...
- Never On Saturday: It's the Worst Day For Email Metrics
Email Insider, Ray Schultz - Thursday, May 14, 2026
Tuesday and Friday are the best days to send emails, depending ...
- Proximity Beyond Audiences Reimagines Performance Metric For TV
MediaDailyNews, Laurie Sullivan - Thursday, May 7, 2026
The metric is poised to overtake audience targeting for TV to beco ...
- Google Measurement Tools For AI Era Coming Soon
MediaDailyNews, Laurie Sullivan - Tuesday, May 5, 2026
As advertising reaches a new era in measurement and metrics, Google h ...
- Will ChatGPT Develop Its Own Media-Buying Price Model?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 27, 2026
ChatGPT has begun serving ads to non-logged in users, expanding available invento ...
- WPP Media, Google, CBS Back 'Cultural Relevance Score'
MediaDailyNews, Laurie Sullivan - Thursday, April 23, 2026
Influential ad, media and data execs have joined an advisory board ...
- Albertsons Media Adds Incrementality Measurement
MediaDailyNews, Laurie Sullivan - Thursday, April 16, 2026
Albertsons has released incrementality metrics to help advertisers identify new customers a ...
- ChatGPT Ads Need Performance Metrics Before OpenAI Goes Public
Performance Marketing Insider, Laurie Sullivan - Friday, April 17, 2026
OpenAI will compete for performance ad budgets as it readies a conversi ...
- Why Simple Drives ChatGPT Ads Forward, Creativity Takes Backseat
Performance Marketing Insider, Laurie Sullivan - Friday, April 3, 2026
ChatGPT ads seem to favor clarity over creativity, which may mean ma ...
- State Of The 'Currency' Marketplace: Fiesta, Siesta, Fiasco?
Planning & Buying Insider, Tony Jarvis - Wednesday, April 1, 2026
The Advertising Research Foundation's CIMM East Conference began where last year's le ...
- Advertisers Battle '11th-Hour' Meta Arbitration Bid
MediaDailyNews, Wendy Davis - Monday, March 30, 2026
Facebook advertisers who filed a class-action lawsuit in 2018 over allegedly inflat ...
- Nearly 80% Of Businesses Struggle To Measure AI Search Impact
Performance Marketing Insider, Laurie Sullivan - Thursday, March 26, 2026
In 2025, 26% of companies received more than half their traffic fr ...
- AI Scoresheet: System Is Designed To Track Metrics (And Those Of Competitors)
Email Insider, Ray Schultz - Thursday, March 19, 2026
ActiveCampaign says its Active Intelligence platform flags issues and delivers next-best actio ...
- Agents Ran Entire Butler/Till Campaign, They Share Results
Performance Marketing Insider, Laurie Sullivan - Thursday, March 19, 2026
As industry conversation focuses on whether AI will actually run media buyin ...
- AI Will Soon Run An Entire Ad Campaign
Data & Programmatic Insider, Laurie Sullivan - Monday, March 16, 2026
An agentic platform launched last week to help brands and agencies pl ...
- Former Google Exec Brings AI Data Concepts To Agency Boathouse
Data & Programmatic Insider, Laurie Sullivan - Monday, March 9, 2026
Brands are seeking cross-channel data analysis that provides a real consumer perspectiv ...
- All Of Nielsen's Horses And All Of Nielsen's Men
Planning & Buying Insider, Joe Mandese - Monday, March 9, 2026
"The buying season coming up is probably as nervous a market ...
- I Contain Plentitudes
Planning & Buying Insider, Joe Mandese - Thursday, March 5, 2026
CIMM's and the 4A's "Paradox of Plenty" report isn't one of the ...
- The Bloviator-In-Chief
Red, White & Blog, Joe Mandese - Wednesday, February 25, 2026
From one chief to another, maybe you'd want to consider a less-is-mo ...
- Hellmann's Turns To Amazon For Electric Energy
Data & Programmatic Insider, Laurie Sullivan - Monday, February 23, 2026
Unilever has become increasingly confident using TV to reach consumers. Hellmann's late ...
- Snapchat+ Adds Subscribers, Surpasses $1B In Non-Ad Revenue
MediaDailyNews, Colin Kirkland - Thursday, February 19, 2026
Snapchat continues to grow its premium subscription service, amassing more than ...
- The New Performance Metric: Curiosity
Performance Marketing Insider, Laurie Sullivan - Friday, February 20, 2026
Ads tell consumers a lot about a brand, but analysis of Goog ...