- YouTube Strategy Is Roadmap For LinkedIn
Performance Marketing Insider, Laurie Sullivan - Thursday, May 14, 2026
YouTube rolled out interactive and immersive features including conversational AI search, gami ...
- Google Android AI Features Emerge Ahead Of Apple Siri's
MediaDailyNews, Laurie Sullivan - Tuesday, May 12, 2026
As operating systems evolve, Google demonstrates that by changing the mobile ...
- Amazon Shifts Strategy, Replaces Rufus With Alexa Shopping Agent
MediaDailyNews, Laurie Sullivan - Wednesday, May 13, 2026
Amazon has added Alexa to search results across its marketplace. A ch ...
- Google Tests 'Remy': How Soon Before Agents Own The Ad Chain?
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 6, 2026
Google's personal agent "Remy," currently being tested in the Gemini app, c ...
- In AI Search, Ranking First Doesn't Matter
Brand Insider, Jonathan Yantz - Tuesday, May 5, 2026
M+C Saatchi Performance's Managing Partner writes, "If your search strategy still star ...
- Walmart Connect Makes CTV Ad Inventory More Accessible
Performance Marketing Insider, Laurie Sullivan - Monday, April 27, 2026
Walmart's retail media division has two new pathways for brands to acce ...
- When Google AI 'Ghosts' The Experts Who Fed It
Performance Marketing Insider, Laurie Sullivan - Monday, April 6, 2026
Serenity in the shadows of Wyoming's Tetons can seem like the perfe ...
- AI Research Is Now The Default, Not The Experiment, For B2B Buyers
Research Intelligencer, Rob Williams - Monday, April 6, 2026
About three quarters of B2B buyers now use AI tools like ChatG ...
- Comcast Engages In High-Stakes Streaming Pivot
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 31, 2026
The Comcast report demonstrates TV's role as a full-funnel driver of performan ...
- Google To Add AI Voice-Overs To Performance Max Video Ads
MediaDailyNews, Laurie Sullivan - Tuesday, March 10, 2026
Google will add AI-generated voice-over capabilities to Performance Max video ads usi ...
- Pinterest Gets $1B Infusion From Elliott Investment, Reshuffles Management
MediaDailyNews, Laurie Sullivan - Thursday, March 5, 2026
Known for its investments across the ad industry, Elliott Investment views Pinterest ...
- AI Becomes 'Death Blow' To Google Search, Conde Nast CEO Says
MediaDailyNews, Laurie Sullivan - Tuesday, March 3, 2026
The shift demonstrates changes in publishing since consumers began using generative ...
- Stagwell Unveils New AI-Powered Search Platform
MediaDailyNews, Joe Mandese - Monday, March 2, 2026
Dubbed 'Stagwell Search+," the system was built by Stagwell's Assembly unit ...
- When Google Changes Brand Websites To AI Pages In Dynamic Takeover
Performance Marketing Insider, Laurie Sullivan - Friday, February 27, 2026
There has been so much discussion about the future value of websit ...
- Reddit Tests 'Shoppable' Community Recommendations
MediaDailyNews, Colin Kirkland - Thursday, February 19, 2026
Reddit is testing a new AI-powered search feature designed to showcase produc ...
- Media Strategy Now Lives In A Gray Area, Where The Fun Starts
Research Intelligencer, Rob Williams - Wednesday, February 18, 2026
The smartest media strategies will balance automation and humanity, scale and specificit ...
- Performance Max Beta Enables Advertisers To Split-Test Assets
MediaDailyNews, Laurie Sullivan - Thursday, January 15, 2026
Google is testing the ability for advertisers to split-test shopping ads, specifical ...
- Who Would Have Predicted This: Google Opens Once-Prohibited Ad Market
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 6, 2026
Google has quietly redrawn its rules around advertising based on the typ ...
- From TikTok to LLMs: Search Is Changing, and Your Strategies Should Too
Brand Insider, Charlotte Cordova - Tuesday, October 21, 2025
GS&P's Senior Communication Strategist writes "Shifting patterns in how people interact wi ...
- Google 'Released' From CMA Privacy Sandbox Commitments
MediaDailyNews, Laurie Sullivan - Friday, October 17, 2025
The UK's Competition and Markets Authority released Google today from its legal ...
- Walmart Gives Data Tool Search Metrics, An Update
Data & Programmatic Insider, Laurie Sullivan - Monday, September 15, 2025
Search metrics were added to Walmart Data Ventures' Scintilla Digital Landscapes to ...
- What Albertsons Media Collective Means For Performance
Performance Marketing Insider, Laurie Sullivan - Thursday, September 11, 2025
Albertsons Companies, parent company of Albertsons Media Collective, became the first retail ...
- Most U.S. Consumers Use AI Tools Weekly, Prefer Transparency In Ads
Research Intelligencer, Rob Williams - Wednesday, September 10, 2025
AI is reshaping browsing behavior and setting new expectations for digital advertis ...
- Google Search Remedies Stirs Ad Industry Reactions
MediaDailyNews, Laurie Sullivan - Wednesday, September 3, 2025
Google will need to carefully balance security with innovation, but is expect ...
- Perplexity $34.5B Bid For Chrome Much Less Than Analyst Estimates
MediaDailyNews, Laurie Sullivan - Tuesday, August 12, 2025
Perplexity made an unsolicited bid to purchase the Chrome browser for $34 ...
- Marketers Gain Visibility Into AI Search Results
MediaDailyNews, Laurie Sullivan - Thursday, July 31, 2025
Adthena has spent decades building advanced auction systems for Google Ads. N ...
- Gen Z Consumers Drive Shift Toward Social And Video-Based Search
Research Intelligencer, Rob Williams - Thursday, July 31, 2025
Social and video platforms offer a "cultural and community-driven layer" to searc ...
- Viant-LG Partnership Advances Performance CTV Strategies
MediaDailyNews, Laurie Sullivan - Friday, July 25, 2025
The introduction of Direct Access is intended to strengthen connections between advertise ...
- AI Search Diverges: Google vs. ChatGPT
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 23, 2025
AI-driven search is changing the way users find and use online informatio ...
- Google's AI Overviews Reduce Clicks, Fueling Publisher Concerns: Pew Research
Research Intelligencer, Rob Williams - Tuesday, July 22, 2025
Demonetizing the open web could backfire, leaving search results filled with lower-quali ...