- 'Legendary' Sports Power 11.5% Expansion In February Ad Market
MediaDailyNews, Joe Mandese - Thursday, April 2, 2026
That's the good news, according to Guideline. The bad news is th ...
- 'Game' On: Mirimar, LeBron James Tee Off For Powerbeats Pro 2
MAD, Fern Siegel - Wednesday, April 1, 2026
The new product features a rare dual logo: the Nike Swoosh a ...
- Nike's Turnaround Stumbles
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 1, 2026
The company admits progress is slow, but scores a hit with i ...
- Publicis Acquiring Sports Marketing Shop 160over90
MediaDailyNews, Joe Mandese - Thursday, April 2, 2026
Terms were not disclosed, but the 670-person agency will be integrated in ...
- 'March Madness' Through 'Elite Eight' Round Reaches 10.3M Viewers
Television News Daily, Wayne Friedman - Wednesday, April 1, 2026
'March Madness" has hit its highest viewership since 1993, with the stronge ...
- TV Station Concerns: More Digital-First Media Taking Sports
TV Watch, Wayne Friedman - Wednesday, April 1, 2026
TV station groups have formalized their concerns in comments filed with t ...
- U.S. National Soccer Team Joins FIFA's Roblox Game
MediaDailyNews, Colin Kirkland - Monday, March 30, 2026
The U.S. Men's National Team will launch a weeklong run and Nike-sponsor ...
- NFL Launching 'Flag' Football League, Media Partners To Come
Television News Daily, Wayne Friedman - Tuesday, March 31, 2026
The push for a league comes as flag football teams will ma ...
- Reminder: Football Players DO Get Concussions
Marketing Daily, Les Luchter - Friday, March 27, 2026
"Madden NFL 2026," a football simulation game, is modified to reflect th ...
- Lexus Adds To Surfing Ambassadors
Marketing Daily, Tanya Gazdik - Sunday, March 29, 2026
Olympic gold medalist Caroline Marks will compete on the World Surf Leag ...
- New FuboTV May See Sports Streaming Gains: Analyst
Television News Daily, Wayne Friedman - Friday, March 27, 2026
One analyst believes there is growth potential for the new iteration ...
- Automotive TV Spending Levels Off In February
Marketing Daily, Tanya Gazdik - Wednesday, March 25, 2026
Over 35% of total auto industry spend in February went toward t ...
- GSD&M, Capital One Take March Madness 'Road Trip'
MAD, Fern Siegel - Monday, March 23, 2026
Charles Barkley, Samuel L. Jackson, Magic Johnson, Caitlin Clark and Jennifer Garn ...
- Money Where Its Mouth Is: White Claw Budgets $1M To Challenge Beer Culture
Marketing Daily, Teresa Buyikian - Monday, March 23, 2026
Hard seltzer brand says it'll pay out up to $1M in rebat ...
- Scottie Pippen, Mr. Pibb Understand Each Other
Marketing Daily - Top of the News, Tanya Gazdik - Monday, March 23, 2026
Both know what it's like to be labeled "second best": Pippen, ...
- Ford Steps Up To The Plate As MLB's Exclusive Automotive Partner
Marketing Daily, Tanya Gazdik - Monday, March 23, 2026
The alliance kicks off with a 30-second spot from Wieden + Kenn ...
- Streamers, Brands Reach Far And Wide For Sports Content
TV Watch, Wayne Friedman - Friday, March 20, 2026
A report from SponsorUnited says that in 2025, women's sports leagues includi ...
- DIRECTV Loses NFL Sunday Ticket Access As NFL Moves To Streaming Model
Around the Net In Media, Ray Schultz - Thursday, March 19, 2026
DIRECTV is losing its long-time role distributing NFL Sunday Ticket to bar ...
- GEICO Doubles Down On Women's Sports
MAD, Steve McClellan - Wednesday, March 18, 2026
As part of that push, the company has produced (with Religion ...
- Behind Blueair's Transition To Sports For Marketing Healthy Air
Pharma & Health Insider, Les Luchter - Thursday, March 19, 2026
The 30-year-old air purifier brand taps tennis pro Jessica Pegula and t ...
- World Cup To Boost U.S. Food-Service Industry By $1.9B
QSR Insider, Teresa Buyikian - Thursday, March 19, 2026
Technomic predicts bumps will come from specific visits to World Cup venu ...
- Women's Sports Becomes The Hottest Media Buy In The Arena
Research Intelligencer, Rob Williams - Thursday, March 19, 2026
U.S. viewership of women's sports has nearly tripled since 2020, driven ...
- March Madness? Wendy's Bets On Fries Dunked In Frosty Milkshakes
Marketing Daily, Teresa Buyikian - Tuesday, March 17, 2026
That food combo stars in the menu labeled the Official Dunks ...
- Greenies Teams Up With UConn Huskies
Marketing Daily, Tanya Gazdik - Tuesday, March 17, 2026
Even Jonathan, the UConn Huskies mascot, will be sporting a custom Greeni ...
- FIFA Adds YouTube As World Cup Media Partner
MediaDailyNews, Colin Kirkland - Tuesday, March 17, 2026
FIFA has added YouTube as a second "Preferred Platform" partner to spotlig ...
- Nike Teams Up With Dick's, Beats
Retail Insider, Sarah Mahoney - Wednesday, March 18, 2026
The company heads into basketball's biggest month with hoops royalty and sen ...
- Five Or 10 Years From Now, What Splash Will Netflix Need To Make?
TV Watch, Wayne Friedman - Wednesday, March 18, 2026
Should Netflix look more to live sports, gaming, and video podcasts? Ye ...
- NFL Reportedly Seeking 50% Hike In New CBS Deal
Television News Daily, Wayne Friedman - Tuesday, March 17, 2026
The NFL has a pricing hike option with CBS and other TV/streami ...
- Mercedes-Benz Debuts Social Campaign Featuring Coco Gauff
Marketing Daily, Tanya Gazdik - Sunday, March 15, 2026
The automaker is celebrating Gauff's impact on the tennis court and ...
- HBO Docuseries Bowls A Strike With Heart To Spare
TVBlog, Adam Buckman - Monday, March 16, 2026
"Born to Bowl" shows us a world most of us will nev ...