- Caitlin Clark Champions Exercise For 'Medicine Company' Lilly
Marketing Daily, Les Luchter - Saturday, May 9, 2026
"Health Above All' isn't a tagline -- it's a belief system. A ...
- You Don't Have to Like Football to Love the Dallas Cowboys
Brand Insider Podcast, Erin Everhart - Friday, May 8, 2026
The Dallas Cowboys are a global entertainment brand that happens to pl ...
- Lerma/ Launches Sports Sponsorship ROI Evaluator
MAD, Steve McClellan - Thursday, May 7, 2026
The new benchmarking tool ranks professional sports teams on metrics including med ...
- Sports Teams Must Take A Holistic Approach To TV Advertising: Nielsen
Around the Net In Media, Ray Schultz - Wednesday, May 6, 2026
Sports teams advertising in today’s three-pillared television scene should take a holistic approa ...
- Ogilvy Invests In NIL Specialist, Taps Segar To Lead Global Sports/Entertainment Practice
MAD, Steve McClellan - Tuesday, May 5, 2026
WPP has acquired a stake in Chapel Hill-based Article 41, an N ...
- Indeed, Fox Seek 'Chief World Cup Watcher'
Marketing Daily, Sarah Mahoney - Tuesday, May 5, 2026
Wanted: A journalist who is also FIFA's No. 1 fan. ...
- Olly Serves Up Naomi Osaka In Self-Affirming Campaign
Marketing Daily, Les Luchter - Monday, May 4, 2026
"I learned to push back on expectations, to prioritize my family, a ...
- Coors Light, Soccer Announcer Andres Cantor Team Up For 'The Coooors Call'
Marketing Daily, Teresa Buyikian - Wednesday, April 29, 2026
Campaign plays off the similarities between shouts of "Gooooal!" during a socc ...
- Adidas Offers FIFA World Cup Pet Collection
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 29, 2026
The collection marks the first time that Adidas is dropping pet clothi ...
- NBA Playoffs Soar, Incremental NBC Broadcast Coverage Cited
Television News Daily, Wayne Friedman - Thursday, April 30, 2026
NBA playoff viewership is up 20% through the first week-and-a-half, while N ...
- NFL Still Owns America, But Washington Wants To See The Receipts
Research Intelligencer, Rob Williams - Wednesday, April 29, 2026
While more lawmakers and fans complain about the NFL, it remains o ...
- The CW Forges New Program Partnerships With Roku Channel, ESPN
Television News Daily, Wayne Friedman - Wednesday, April 29, 2026
The CW has made a major shift by adding key live spor ...
- Haleon, Henkel Hanker For Soccer Tie-Ins
Marketing Daily, Les Luchter - Tuesday, April 28, 2026
Henkel's U.S. Soccer Summer of Soccer Sweepstakes prizes include match tickets a ...
- SCOTUS Urged To Revive Paramount Privacy Suit
MediaDailyNews, Wendy Davis - Monday, April 27, 2026
"Video streaming services have become ubiquitous, vastly expanding the amount and typ ...
- Cadillac Formula 1 Team Chooses Agency
Marketing Daily, Tanya Gazdik - Saturday, April 25, 2026
Excel Sports Management aims to shape "a long-term commercial strategy for t ...
- The Orange Sweat Is Back: Gatorade Reintroduces Classic Theme For The World Cup
Marketing Daily, Teresa Buyikian - Sunday, April 26, 2026
Ad, filmed in both color and black-and-white, shows players' sweat as brig ...
- NBA Regular Season Ad Spend Hits $760M, Viewing +16%
Television News Daily, Wayne Friedman - Wednesday, April 22, 2026
Regular-season NBA games across all platforms grew 16% to an average 1 ...
- Modelo Beer Goes All-In On World Cup With Largest Ever Futbol Investment
Marketing Daily, Teresa Buyikian - Tuesday, April 21, 2026
The Mexican beer's "Best Seat in the House" campaign shows fans watchi ...
- Ecco, Asics Capitalize On Nike's Marathon Misstep
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, April 21, 2026
Nike continues to take heat over a marketing blunder that dissed Bost ...
- NFL Draft Will Be Three-Day Ad Inventory Festival With Shoulder Pads
Research Intelligencer, Rob Williams - Wednesday, April 22, 2026
The NFL has achieved something extraordinary: convincing America to watch grown m ...
- FIFA Changes MetLife Stadium Name
Marketing Daily - Top of the News, Tanya Gazdik - Monday, April 20, 2026
FIFA doesn't want the companies stadiums are named after to overshadow i ...
- Define YouTube's Brand: More A Premium Streamer?
TV Watch, Wayne Friedman - Tuesday, April 21, 2026
On the back of YouTube's NFL Sunday Ticket package of out-of-market game ...
- Toyota Leverages NFL Draft To Boost Girls Flag Football
Marketing Daily, Tanya Gazdik - Friday, April 17, 2026
Team Toyota athlete and Pittsburgh Steelers wide receiver Michael Pittman Jr. wi ...
- Score A Suite: Marriott, Visa's New Global Play For FIFA World Cup
Marketing Daily, Teresa Buyikian - Friday, April 17, 2026
In social videos, soccer players promote the "Sleepover Suite," which is ...
- Streamers' Brand Ad Spend, Media Value Up 9% To $458M
Television News Daily, Wayne Friedman - Monday, April 20, 2026
Legacy TV network-based media companies continue to use their network-owned ad ti ...
- LIV Gold League Coverage Suffers Outage On Thursday
Around the Net In Media, Ray Schultz - Friday, April 17, 2026
Coverage of LIV Golf League golf in Mexico City went black ...
- Activation: ELI Marketing Rebrands As Assembli
MAD, Fern Siegel - Thursday, April 16, 2026
The agency signed a multi-year extension for the College Football Playoff. ...
- Stella Artois, David Beckham Team Up To Elevate FIFA World Cup Experience
Marketing Daily, Teresa Buyikian - Wednesday, April 15, 2026
In one spot, the soccer star is an oasis of calm duri ...
- Vibe Twisted Sips Steps Up To The Plate As Minor League Baseball Sponsor
Marketing Daily, Teresa Buyikian - Monday, April 13, 2026
Vibe, a Gen Z-targeted wine-based RTD cocktail brand, will work with mo ...
- AT&T Spent A Month Inside March Madness. Was It Worth It?
Marketing Daily, Sarah Mahoney - Monday, April 13, 2026
The best advertising in the world can't manufacture a buzzer-beater. That's exact ...