- Yahoo Launches Network For AI Agents
Performance Marketing Insider, Laurie Sullivan - Thursday, June 18, 2026
The Yahoo "Agent Network" is an open framework that connects advertisers wi ...
- Thar's Gold In Them Thar LLMs, Just Not For Advertising
Planning & Buying Insider, Joe Mandese - Tuesday, June 16, 2026
WPP Media's mid-year update likens AI to a "gold rush" financed ...
- Fox To Acquire Roku For $22B
Television News Daily, Wayne Friedman - Monday, June 15, 2026
Fox will pay $160 per share to Roku shareholders - at ...
- Consumers Came To Watch TV, Advertisers Found Them Browsing
Research Intelligencer, Rob Williams - Friday, June 12, 2026
Marketers should stop treating the home screen as digital wallpaper, a view ...
- Why Organic, Not Paid Impressions Are The Currency For AI Citations
Performance Marketing Insider, Laurie Sullivan - Thursday, June 11, 2026
Organic impressions - not paid media ad impressions - have become t ...
- Apple Seeks To Convince Advertisers It Has Advanced Agentic Capabilities
MediaDailyNews, Laurie Sullivan - Friday, June 5, 2026
Just ahead of its WWDC26 event, Apple is expected to showcase i ...
- Gen Alpha Is Rewriting Media Playbooks, And Advertisers Are Running Out Of Time To Catch Up
Research Intelligencer, Rob Williams - Tuesday, June 2, 2026
The generation following Gen Z is already developing media habits that shou ...
- OpenAI, AP Political Data-Licensing Deal Signals Possible New Service
Data & Programmatic Insider, Laurie Sullivan - Monday, June 1, 2026
The agreement begins this year and extends through the 2028 election seaso ...
- Shoppable AI Data Sets New Standard For Media Buyers
MediaDailyNews, Laurie Sullivan - Friday, May 29, 2026
"The industry has been measuring progress in AI by how well mode ...
- Former Apple, Google Researchers Discover AI's Learning Loop
Performance Marketing Insider, Laurie Sullivan - Friday, May 29, 2026
Former Apple, Google DeepMind, OpenAI, Meta Superintelligence Labs, and Scale AI researche ...
- Walmart Connect Expands Offsite Ad Targeting With Yahoo DSP
MediaDailyNews, Laurie Sullivan - Thursday, May 28, 2026
Walmart Connect has expanded its offsite media strategy with additional demand-side platfor ...
- AI Housekeeper: It Can Now Turn Email Into A Strategic Opportunity
Email Insider, Ray Schultz - Friday, May 1, 2026
Adobe urges email marketers to look at metrics that signal real engagem ...
- Yahoo Reinvents Ad Formats, AI Experiences
MediaDailyNews, Laurie Sullivan - Wednesday, March 25, 2026
At its 2026 NewFronts, Yahoo repositioned as an AI-first platform, highlighting Yah ...
- Yahoo Sells Engadget To Static Media
Around the Net In Media, Ray Schultz - Wednesday, March 4, 2026
Yahoo has sold Engadget, its tech news website, to Static Media, T ...
- Is Yahoo Ready For Another IPO?
Performance Marketing Insider, Laurie Sullivan - Monday, February 23, 2026
Yahoo could see an initial public offering or sale to another compa ...
- Yahoo Teams With Anthropic To Build AI Search Across Network
MediaDailyNews, Laurie Sullivan - Tuesday, January 27, 2026
Yahoo today launched its branded AI companion to guide users across i ...
- Yahoo DSP Advances Agentic Media-Buying Models
MediaDailyNews, Laurie Sullivan - Tuesday, January 6, 2026
Built directly into Yahoo DSP, the shift automates planning, activating, optimizing a ...
- Domain Decision: Should You Warm Up Your Emails Based On Volume Or Clicks?
Email Insider, Ray Schultz - Tuesday, December 23, 2025
Google and Yahoo have created a new normal - lower open ra ...
- Apple Must Adapt From Apps To Agentic, Former CEO Sculley Says
MediaDailyNews, Laurie Sullivan - Monday, October 13, 2025
John Sculley, former Apple CEO and creator of the Pepsi Challenge ...
- Spotify Inventory Now Available Via Amazon, Yahoo DSPs
MediaDailyNews, Laurie Sullivan - Friday, October 3, 2025
Spotify expanded access to its programmatic ad inventory through new partnerships wi ...
- Amazon Personalized Journeys, Curated Wardrobes, Real-Time Costs
Performance Marketing Insider, Laurie Sullivan - Friday, July 18, 2025
As long as consumers are willing to share personal information with ...
- Yahoo Co-Creates AI Tools With Brands
MediaDailyNews, Laurie Sullivan - Wednesday, June 18, 2025
Yahoo is co-creating features with brands for Yahoo Creative, which helps advertise ...
- ID Anonymous: Yahoo DSP Teams Up With Comscore To Protect Consumer Privacy
Publishing Insider, Ray Schultz - Wednesday, May 28, 2025
But don't publishers and brands sometimes need to know the identities ...
- Taj Corinaldi Joins Yahoo As VP Of Product For Yahoo News
Publishers Daily, Ray Schultz - Monday, May 5, 2025
Corinaldi will work to increase user engagement. He previously served at Ve ...
- Hard-Line Yahoo: Firm Is Enforcing Email Authentication Rules
Email Insider, Ray Schultz - Friday, April 25, 2025
List hygiene is no longer optional - it's mandatory, MailGenius cautions. ...
- Yahoo Sports Teams Up With Motorsport Network On New Racing Hub
Publishers Daily, Ray Schultz - Thursday, April 17, 2025
The collaboration will feature shows co-produced by the two brands. ...
- Yahoo Hit With Privacy Suit Over ConnectID
MediaDailyNews, Wendy Davis - Monday, April 7, 2025
A Vermont resident has sued Yahoo for allegedly violating consumer protection a ...
- Spotify Opens Programmatic Buys Via Google, Magnite
MediaDailyNews, Laurie Sullivan - Thursday, April 3, 2025
Spotify expanded its programmatic ad partnerships with Google and Magnite aimed ...
- Yahoo Sells TechCrunch To Investment Firm Regent
MediaDailyNews, Colin Kirkland - Friday, March 21, 2025
Digital technology news outlet TechCrunch announced Friday that it has been so ...
- Yahoo's Missed Opportunity In Bill Murray Super Bowl Ad
MediaDailyNews, Laurie Sullivan - Monday, February 10, 2025
Bill Murray appeared in a Super Bowl ad for Yahoo on Sund ...