YouTube Android and iOS apps are showing persistent overlay ads, just as Google launches general availability of "Video Reach Campaign Non-Skip Ads" in Google … Read the whole story

The NFL's TV network costs remain a great deal in terms of the "cost per viewer hours" of NFL games, a Guggenheim Securities note … Read the whole story

Later this month, Meta will provide click-through attribution reporting that better aligns with tools like Google Analytics, while instituting a new attribution model designed … Read the whole story

"While CTV and streaming platforms have advanced audience targeting, consumers may not always recognize or feel the benefits," authors of a new study on … Read the whole story

The push may come from the end result - making $800 million in TV ad revenue in one day. That's more than many cable … Read the whole story

Information asymmetry has been the cornerstone of brand value, enabling marketers to both sell more and sell for more. AI changes that. Read the whole story