
This year Domino’s biggest annual
promo is using popular sports, entertainment and social media stars’ favorite pizza orders to inspire customers to create their own.
The pizza behemoth this week rolled out its
“Best Deal Ever” promotion, which gives customers any pizza with any toppings for $9.99 (Parmesan Stuffed Crust is available for an additional $3).
Various athletes, celebrities
and influencers provide their favorite pizza orders, posting to the website and app enabling customers to order with one click. For example, college baller Cameron Boozer’s favorite is a
handmade pan pizza with tomato sauce, mozzarella, pepperoni, Italian sausage and ham, while his brother, Cayden (also a college basketball player) prefers a hand tossed pie with tomato sauce,
mozzarella, pepperoni and bacon.
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“We created the ‘Best Deal Ever’ to give customers the pizza they crave… when they crave it … at a craveable price. Basketball
watch parties and pizza go hand in hand,” said Kate Trumbull, Domino's executive vice president and CMO, in a release.
Additional college basketball players sharing their preferred pizza
include JT Toppin and Olivia Miles, along with U.S. gymnast Jordan Chiles. Celebrities and influencers include Trisha Paytas, Courtney Cook and Allison Kuch along with reality TV star Kelsey Anderson
and content creator Jesse Riedel (aka Jesser), among several others.
The chain’s $9.99 deal includes hand tossed, handmade pan, New York style, gluten-free and crunchy thin crust options
along with any sauces and toppings. The promotion runs through the final basketball game of the season on April 6.