• by Fern Siegel , April 13, 2026

Ad platform Madhive has named Peter Jones its senior vice president of strategic sales. The appointment comes as the company expands adoption of its local-first omnichannel DSP and data marketplace.

Most recently, Jones led national and local go-to-market strategy as vice president of revenue at Premion, a TEGNA company. He brings two decades of experience in enterprise sales, CTV, digital and DOOH. Earlier in his career, he held leadership roles at TEGNA and ReachLocal, beginning his career in corporate strategy at Accenture.

Jim Wilson, CEO of Madhive, said Jones' broadcast expertise “is a massive win for our clients. He understands how to turn complex, omnichannel strategies into transparent, scalable results that drive real revenue growth.”

Jones will oversee Madhive’s strategic sales initiatives, focusing on empowering local media sales teams with AI-based targeting and optimization and flexible programmatic inventory.

“Madhive doesn’t just navigate the local media landscape — it has mastered its nuances,” said Jones. “I’ve seen firsthand how the platform addresses the rapidly evolving realities of local advertising, from tighter margins and faster cycles to the need for hyperlocal precision.”

The company's client work has included Fox, Hearst and News-Press & Gazette.