• by Laurie Sullivan , May 8, 2026

Shopsense has joined Amazon Publisher Services (APS) Connection Marketplace, bringing commerce tools to thousands of publishers and independent websites.

Its technology can ingest movie clips, photos, articles and other types of content, identify the images, with the images then transformed into a product listing ad to make commerce-enabled media more accessible.

As media and referral traffic from search engines declines and consumption patterns shift, publishers are looking to find new ways to meet audience and revenue targets.

“We’re seeing a shift toward commerce-driven monetization, where publishers are looking to connect content directly to outcomes and diversify their advertiser base,” Scott Siegler, director of Amazon Publisher Services, told MediaPost.

By bringing Shopsense AI into the APS Connections Marketplace, Siegler said, Amazon makes it easy for APS publishers to activate commerce capabilities in their existing infrastructure.

Shopsense through APS can simplify where publishers review, test, and activate ad-technology services and vendors in categories like Creative Quality, Advertising Identity, and Creative Formats.

Ad yield and monetization need to evolve without degrading the user experience, according to Bryan Quinn, president and co-founder at Shopsense, an AI-powered two-year-old content-to-commerce startup.

“From the images the technology infers what the person viewing it might have interest in,” he told MediaPost.

Quinn, who formerly led the group Amazon Publisher Services, described the discovery-type of technology as a way for AI to create a product listing ad for a brand running a publisher’s site such as Disney, Paramount, Fox, Tubi, Bell Media, and many more. The viewer can explore products highlighted in the ad via a click.

Shopsense describes its services as a “no-code, single-click path to incremental revenue” because it does not require an integration investment, and it does not create increased ad density or disruption to the existing technology stack.

Quinn worked at Amazon for 11 years. He said Amazon’s third-party distribution service for media technology companies supports those integrated with the company.

When asked what prompted him to leave Amazon to build this technology, Quinn said he wanted to get back to building tools that monetize publisher content and work across retailers.

Shopsense runs agents to get the look and feel of the companies it works with -- more than 1,000 retailers from apparel and home goods, to beauty, even auto parts, to determine how to create the ads, Quinn said. 

"The agent will determine what products to surface to consumers," he said. "Sometimes we find that the consumer really likes to engage with higher-price items. Maybe they are comfortable shopping and buying them."