LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Google Challenges Court Ruling Of Liability For False AI-Generated Claims in MediaDailyNews on 06/12/2026
  

  As brands scramble to identify and resolve AI-generated false claims, a German court has ruled Google is legally liable for false claims appearing in AI Overviews. The case will soon likely impact other AI platforms.

• Search Scooping Up Interest In NBA, World Cup in Performance Marketing Insider on 06/12/2026
  

  People are asking longer, more detailed questions in generative AI search as they seek information on the World Cup and the NBA, Taboola data shows.

• Google Touts AI Search For World Cup Games in MediaDailyNews on 06/12/2026
  

  Google debuted a new multichannel campaign in the U.S., demonstrating how AI in search helps fans learn something new and explore the 2026 FIFA World Cup.

• When AI Responses Clash With Brand Claims in MediaDailyNews on 06/11/2026
  

  Consumers trust independent third-party sources much more than AI or brands when a brand says one thing and an AI chatbot says another. Consumers do not automatically believe either source in this situation, and end up doing their own research to find the truth.

• Walmart Enables Offline Shopper Measurement In YouTube Campaigns in MediaDailyNews on 06/11/2026
  

  The "closed proof of concept" launched Thursday, allowing select advertisers to measure how YouTube video reach and awareness campaigns influence the retailer's sales.

• Amazon Adds Attention Metrics To Pre-Bid Targeting in MediaDailyNews on 06/10/2026
  

  A new integration moves attention and data metrics from measuring how users process ads to where inventory is filtered, so it can adjust bids in real-time. This allows advertisers to use predictive models and automated algorithms to prioritize high-quality impressions,

• Why Organic, Not Paid Impressions Are The Currency For AI Citations in Performance Marketing Insider on 06/11/2026
  

  Organic impressions - not paid media ad impressions - have become the currency for brand citations that serve up in AI-based engines, as recommendations have become the first "impression" a brand makes with a consumer. But can that first impression be measured and attributed in a similar way?

• Uber Eats Transforms Into Performance-Based Engine in MediaDailyNews on 06/09/2026
  

  Uber Advertising has introduced marketing tools that turn the app into a high-intent, competitive marketplace and retail media network.

• Google Links Analytics With Business Profiles, Reports Local Metrics in MediaDailyNews on 06/09/2026
  

  Google has introduced a direct integration between Google Analytics and Google Business Profiles, bringing local engagement data including phone calls, direction requests, bookings and website clicks into the same reporting environment as web and app metrics.

• AI Finding Its Citation Hierarchy Across Applications in Performance Marketing Insider on 06/10/2026
  

  Understanding where a brand appears, and why, has become essential as AI and agentic services reshape search. Brand and company citations have become increasingly important in ChatGPT and Google AI Overviews.

Comments by Laurie All comments by Laurie

• Saks Lands $500M In Financing by Sarah Mahoney (Marketing Daily on 04/03/2026)
  

  Yay!!

• Why Bad Bunny Review Was Bad 'TV Blog' by Joe Mandese (Red, White & Blog on 02/11/2026)
  

  Complete marketing play by Rimas, in my opinion, because he declined to tour the U.S. I never heard of him before the Super Bowl, and my grandchildren are half Latino. We dance through the house singing Santana's songs, not Bad Bunny's. Viva la Santana!

• Why Bad Bunny Was Bad TV by Adam Buckman (TVBlog on 02/11/2026)
  

  Thank you for writing this. Santana would have been a better choice. 

• Editors Threaten To Quit If Melania Trump Is Featured On 'Vanity Fair' Cover by Ray Schultz (Publishers Daily on 08/27/2025)
  

  First Lady Trump declined the publication's offer.  It is not her style. 

• Amazon Upfront Focuses On Sports, A-Lister Content by Laurie Sullivan (MediaDailyNews on 05/13/2025)
  

  Joshua, I think she was thanking Schwarzenegger because he agreed to let her name appear alongside his and above the title of True Lies in all marketing material and opening credits. She said he didn't have to do that.

• Google Test Shows Content Has No Measurable Impact On Ad Revenue by Laurie Sullivan (MediaDailyNews on 03/21/2025)
  

  Crazy, right? After all this time Google has been saying the opposite. 

• Lower Costs For CTV, AI Are Attracting SMBs by Laurie Sullivan (Performance Marketing Insider on 03/13/2025)
  

  Thank you, Ed. 

• Amazon DSP Enables AI-Managed TV Buying by Laurie Sullivan (MediaDailyNews on 03/04/2025)
  

  Yes, Cordie, this supports local broadcast.

• Retail Media Ad Impressions Surpass 75B by Laurie Sullivan (MediaDailyNews on 02/24/2025)
  

  Thanks, Ed! 

• TikTok's Latest Offer: A Big One From Big Wyoming by Laurie Sullivan (MediaDailyNews on 02/20/2025)
  

  You are correct. It is the county seat for Lincoln County

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.