LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Microsoft Consumer CMO To Leave, Hints At Changes To Windows OS in MediaDailyNews on 05/22/2026
  

  Microsoft Consumer CMO Yusuf Mehdi will leave the company after 35 years. He hints at changes coming for Windows operating system in the AI and agentic era.

• Google Warns Of The Coming '10x' Moment in Performance Marketing Insider on 05/22/2026
  

  What does an AI first developer ecosystem look like, as developers attempt to smoothly run Google's current platforms while building ones based on AI? One software engineer refers to this as the "10x moment."

• White House Postpones AI Exec Order in MediaDailyNews on 05/21/2026
  

  The delay came after companies and trade groups had already been briefed on the order, and AI company execs had been invited to attend the ceremony. It was not immediately clear when the signing might be rescheduled.

• OpenAI, Chip Ganassi Racing Tease AI Data Project in MediaDailyNews on 05/21/2026
  

  The teaser, a video filled with innuendos, identifies the start of what promises to be an exploration into AI and motorsports.

• Google Rediscovers Its Groove, Data Shows in Performance Marketing Insider on 05/21/2026
  

  Google is pulling in new partners like the U.S. Soccer Federation, which will support Men's and Women's National Teams through the 2026 Men's World Cup, 2027 Women's World Cup and LA28 Olympic and Paralympic Games.

• New Google Protocol Brings 'Intelligent Shopping' To Advertising in Performance Marketing Insider on 05/20/2026
  

  Google brought new Universal Commerce Protocol features to retailers Wednesday with the launch of "Universal Cart," which introduces intelligent shopping and works across retail and services including Search.

• Google Rebuilds Ad Ecosystem With Agentic And Gemini in MediaDailyNews on 05/20/2026
  

  "Ask Advisor," which creates a unified experience for agentic capabilities, will roll out later this year to lead a team of expert agents across Google products, serving as an "always-on collaborator and problem solver." Google on Wednesday also began testing a new generation of ads in AI Mode, built with technology that offers product details and guidance.

• Google Reimagines 'Intelligent' Search, Biggest Change In 25 Years in MediaDailyNews on 05/19/2026
  

  The "intelligent Search box" provides easier access to AI capabilities, with longer prompts and more AI options. Google used its latest Gemini AI model to overhaul its search box, adding a video-generation tool to simplify online shopping.

• Reddit Expands First-Party Measurement in MediaDailyNews on 05/20/2026
  

  Looking to give advertisers another way to look at app ad-measurement data, Reddit released "Dual Attribution" into beta on Wednesday.

• Google I/O Reframes Gemini, Nods To New Model in MediaDailyNews on 05/19/2026
  

  Google DeepMind CEO Demis Hassabis on Tuesday announced "Gemini Omni Flash," the first in a new family of models designed to collapse video, image, and audio generation into one system.

Comments by Laurie All comments by Laurie

• Saks Lands $500M In Financing by Sarah Mahoney (Marketing Daily on 04/03/2026)
  

  Yay!!

• Why Bad Bunny Review Was Bad 'TV Blog' by Joe Mandese (Red, White & Blog on 02/11/2026)
  

  Complete marketing play by Rimas, in my opinion, because he declined to tour the U.S. I never heard of him before the Super Bowl, and my grandchildren are half Latino. We dance through the house singing Santana's songs, not Bad Bunny's. Viva la Santana!

• Why Bad Bunny Was Bad TV by Adam Buckman (TVBlog on 02/11/2026)
  

  Thank you for writing this. Santana would have been a better choice. 

• Editors Threaten To Quit If Melania Trump Is Featured On 'Vanity Fair' Cover by Ray Schultz (Publishers Daily on 08/27/2025)
  

  First Lady Trump declined the publication's offer.  It is not her style. 

• Amazon Upfront Focuses On Sports, A-Lister Content by Laurie Sullivan (MediaDailyNews on 05/13/2025)
  

  Joshua, I think she was thanking Schwarzenegger because he agreed to let her name appear alongside his and above the title of True Lies in all marketing material and opening credits. She said he didn't have to do that.

• Google Test Shows Content Has No Measurable Impact On Ad Revenue by Laurie Sullivan (MediaDailyNews on 03/21/2025)
  

  Crazy, right? After all this time Google has been saying the opposite. 

• Lower Costs For CTV, AI Are Attracting SMBs by Laurie Sullivan (Performance Marketing Insider on 03/13/2025)
  

  Thank you, Ed. 

• Amazon DSP Enables AI-Managed TV Buying by Laurie Sullivan (MediaDailyNews on 03/04/2025)
  

  Yes, Cordie, this supports local broadcast.

• Retail Media Ad Impressions Surpass 75B by Laurie Sullivan (MediaDailyNews on 02/24/2025)
  

  Thanks, Ed! 

• TikTok's Latest Offer: A Big One From Big Wyoming by Laurie Sullivan (MediaDailyNews on 02/20/2025)
  

  You are correct. It is the county seat for Lincoln County

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