LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• OpenAI Becomes The Voice Of AI in MediaDailyNews on 04/03/2026
  

  OpenAI has acquired what OpenAI CEO of Applications Fidji Simo called one of the most influential tech news sources in the industry. That source is a media brand.

• OpenAI Turning ChatGPT Into Virtual 'Shopping Mall' in MediaDailyNews on 04/02/2026
  

  Smartly.io has become OpenAI's first creative ad-tech partner, allowing advertisers to place ads in the ChatGPT interface where users can engage with the chatbot for product advice and recommendations.

• Anthropic, Australia Agree To AI Safety Rules in MediaDailyNews on 04/02/2026
  

  Anthropic signed a Memorandum of Understanding with the Australian government to follow specific AI safety and research rules, when CEO Dario Amodei met with Australia's Prime Minister to confirm the agreement.

• How 'And A Coke' Campaign Leads To Performance in Performance Marketing Insider on 04/02/2026
  

  Coca-Cola debuted its new "And a Coke" campaign - a first-of-its-kind collaboration that brings together 13 iconic QSR brands to support a national effort.

• Microsoft Advertising Experiments With Ecommerce in MediaDailyNews on 04/01/2026
  

  Microsoft Advertising appears to be testing a two-tier sponsored product carousel on Bing to expand its ecommerce ad presence and compete with Google.

• Google Teaches Brands To Build Dynamic Agents in Performance Marketing Insider on 04/01/2026
  

  Google released a guide today that teaches developers and marketers how to build agents that follow fixed prompts to ones that can dynamically expand their own capabilities as they run.

• Google Pressured To Stop Serving AI Video To Kids in MediaDailyNews on 04/01/2026
  

  Child development experts are pressuring Google to stop serving AI-generated videos to children on YouTube and YouTube Kids, which could significantly impact how advertisers reach young audiences on the platforms.

• Group Initiates $100M Ad Campaign Promoting Trump's AI Agenda in MediaDailyNews on 03/31/2026
  

  A $100 million campaign aims to promote the Trump administration's pro-artificial intelligence agenda during this year's midterm elections.

• Comcast Engages In High-Stakes Streaming Pivot in Performance Marketing Insider on 03/31/2026
  

  The Comcast report demonstrates TV's role as a full-funnel driver of performance and impact on other ad channels. It finds brand recall increases when TV is part of the media mix compared with stand-alone channel efforts, according to the data. Recall rises 8.7X when TV is paired with search, 1.8X with social media, and 1.6X with podcasts, according to data in its most recent report.

• IAB Explores Future Video Outcomes From Agentic in MediaDailyNews on 03/30/2026
  

  The IAB released a whitepaper Monday exploring autonomous AI systems that have begun to reshape how video is planned, optimized, measured and created.

Comments by Laurie All comments by Laurie

• Why Bad Bunny Review Was Bad 'TV Blog' by Joe Mandese (Red, White & Blog on 02/11/2026)
  

  Complete marketing play by Rimas, in my opinion, because he declined to tour the U.S. I never heard of him before the Super Bowl, and my grandchildren are half Latino. We dance through the house singing Santana's songs, not Bad Bunny's. Viva la Santana!

• Why Bad Bunny Was Bad TV by Adam Buckman (TVBlog on 02/11/2026)
  

  Thank you for writing this. Santana would have been a better choice. 

• Editors Threaten To Quit If Melania Trump Is Featured On 'Vanity Fair' Cover by Ray Schultz (Publishers Daily on 08/27/2025)
  

  First Lady Trump declined the publication's offer.  It is not her style. 

• Amazon Upfront Focuses On Sports, A-Lister Content by Laurie Sullivan (MediaDailyNews on 05/13/2025)
  

  Joshua, I think she was thanking Schwarzenegger because he agreed to let her name appear alongside his and above the title of True Lies in all marketing material and opening credits. She said he didn't have to do that.

• Google Test Shows Content Has No Measurable Impact On Ad Revenue by Laurie Sullivan (MediaDailyNews on 03/21/2025)
  

  Crazy, right? After all this time Google has been saying the opposite. 

• Lower Costs For CTV, AI Are Attracting SMBs by Laurie Sullivan (Performance Marketing Insider on 03/13/2025)
  

  Thank you, Ed. 

• Amazon DSP Enables AI-Managed TV Buying by Laurie Sullivan (MediaDailyNews on 03/04/2025)
  

  Yes, Cordie, this supports local broadcast.

• Retail Media Ad Impressions Surpass 75B by Laurie Sullivan (MediaDailyNews on 02/24/2025)
  

  Thanks, Ed! 

• TikTok's Latest Offer: A Big One From Big Wyoming by Laurie Sullivan (MediaDailyNews on 02/20/2025)
  

  You are correct. It is the county seat for Lincoln County

• Microsoft Research: AI Stifles Critical Thinking by Laurie Sullivan (Performance Marketing Insider on 02/12/2025)
  

  Craig, thank you. Very insightful. 

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