• by Laurie Sullivan , June 9, 2026

Uber Advertising has introduced "Deal Drops" and "Reorder Rewards," two new marketing solutions tied to Uber Eats, an online platform that enables consumers to order and deliver food from local restaurants, groceries, and other merchants directly to their door.

Search has historically been a discovery tool for Uber Eats. Its parent company, Uber Technologies, began building advertising tools in October 2022 that turned the app and others that fall under the company's umbrella into a high-intent, competitive marketplace and retail media network.

Deal Drops are time-sensitive -- designed as one-hour flash discounts to capture consumer demand directly before major cultural or sporting events.

Reorder Rewards are incentives that follow the purchase and are intended to turn one-time purchasers into loyal customers. 

The tools are designed to simplify choice, create urgency, and give customers a clear reason to follow through with their purchase. 

Uber data shows more than three in four purchases occur within the hour of a search, or are planned to consume immediately.

Koryn Stevens, principal analyst at Emarketer, said Uber's move reflects a broader trend of advertisers aggressively chasing what he called "the moment of transaction." 

"As traditional digital ad channels grow saturated, non-endemic commerce platforms — those that do not sell traditional consumer packaged goods (CPG) — are rushing to scale their own retail media networks (RMNs)," Stevens wrote in a research note published Tuesday, adding that retail media ad spending is forecast to surpass $100 billion by 2029.

Last week, Uber Advertising brought ads directly into advertisers' workflow through a new API -- launching a series of "Uber Ads APIs" that enable partners such as point-of-sale (POS) systems and aggregators to manage advertising programmatically. This gives brands direct access to performance and sales data they need to measure impact, either through integrated platforms or direct API access.

Retail media platforms like Uber Eats are among the fastest-growing advertising channels, but managing campaigns at scale can still require significant manual effort. 

The APIs make it easier to manage campaigns and access performance data across tools and systems including the launch and updating of campaigns, reduce manual processes across platforms, and bring performance data into internal systems for easier analysis.

A new "Reporting API" gives advertisers direct access to Uber platform sales and category data, making it easier to access and analyze performance data, measure impact, and streamline reporting across systems.

Reporting capabilities will continue to expand as Uber releases more APIs.