- Reddit Expands First-Party Measurement
MediaDailyNews, Laurie Sullivan - Wednesday, May 20, 2026
Looking to give advertisers another way to look at app ad-measurement dat ...
- Snapchat Updates Attribution, Focuses On App Advertisers
MediaDailyNews, Colin Kirkland - Wednesday, May 20, 2026
Snapchat is in the process of updating its attribution model in ord ...
- Google Rebuilds Ad Ecosystem With Agentic And Gemini
MediaDailyNews, Laurie Sullivan - Wednesday, May 20, 2026
"Ask Advisor," which creates a unified experience for agentic capabilities, will ro ...
- Microsoft Has Sought Ad Compatibility For Many Years
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 19, 2026
As companies attempt to give marketers greater compatibility between platforms, Microsoft Advertisi ...
- Rolling Stones Engage AI Deepfakes To De-Age Band In Latest Music Video
Performance Marketing Insider, Laurie Sullivan - Friday, May 15, 2026
Advertising and marketing are headed into a new era. One example ...
- YouTube Strategy Is Roadmap For LinkedIn
Performance Marketing Insider, Laurie Sullivan - Thursday, May 14, 2026
YouTube rolled out interactive and immersive features including conversational AI search, gami ...
- Comcast Connects 'Universal Ads' To AI Via MCP
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 13, 2026
Moving performance advertising and marketing deeper into TV, Comcast has released ...
- WBD Upfront: New Ad Solutions, Real-Time Dashboard
Television News Daily, Wayne Friedman - Wednesday, May 13, 2026
WBD is launching an "always-on" measurement and attribution dashboard, emphasizing efforts ...
- OpenAI Launches AI Services Outsourcing Company
MediaDailyNews, Laurie Sullivan - Tuesday, May 12, 2026
The new business made possible with the acquisition of Tomoro, an appli ...
- Ad Workflow Woes Stalling AI Adoption
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 12, 2026
A study by Taboola found the major barrier to broader agentic ...
- CMOs Find AI Helps Adapt To Lower Budgets
Performance Marketing Insider, Laurie Sullivan - Monday, May 11, 2026
Gartner's spending survey shows how CMOs fund AI initiatives despite budget pressu ...
- Proximity Beyond Audiences Reimagines Performance Metric For TV
MediaDailyNews, Laurie Sullivan - Thursday, May 7, 2026
The metric is poised to overtake audience targeting for TV to beco ...
- Google AI Now Powers And Automates Bids, Budgets
Performance Marketing Insider, Laurie Sullivan - Thursday, May 7, 2026
Google Search, Shopping, and Performance Max campaigns will soon have AI-powered biddi ...
- OpenAI Opens Ad Platform To CPC Bidding, Self-Serve Buys
MediaDailyNews, Laurie Sullivan - Tuesday, May 5, 2026
OpenAI also designed and launched measurement capabilities and a landing page wi ...
- Roku Ties Streaming Inventory Directly To Retail Media Data
Data & Programmatic Insider, Laurie Sullivan - Monday, May 4, 2026
Criteo, Fandango and Fetch as well as Best Buy Ads, Kroger Precisi ...
- Average Ad Value Of U.S. Google User Is $1,605
Performance Marketing Insider, Laurie Sullivan - Monday, May 4, 2026
The average U.S. user of Google generates about $1,605 per year ...
- Meta Shows Q1 Decline In DAUs, Boost In Ad Impressions
MediaDailyNews, Colin Kirkland - Thursday, April 30, 2026
Meta lost daily active users for the first time in over ...
- OpenAI To 'Promote' Own Products Via Your Browser Cookies
MediaDailyNews, Laurie Sullivan - Friday, May 1, 2026
The shift moves OpenAI beyond organic growth to a commercialized ad/marketing strateg ...
- Google Unveils Brand 'Brief' Feature In AI Max
MediaDailyNews, Laurie Sullivan - Thursday, April 30, 2026
Among several tools introduced Thursday, the standout feature mirrors an agency servi ...
- CTV Performance Grows Faster Than Buyer Measurement Tools
MediaDailyNews, Rob Williams - Wednesday, April 29, 2026
MIAMI BEACH, FL -- Many marketers still rely on attribution models th ...
- Meta Is Having A Difficult Week
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 29, 2026
Facebook and Instagram, both owned by Meta, were charged Wednesday with breachi ...
- Google Tests 'Ask YouTube' AI Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 28, 2026
An experimental feature announced in YouTube Labs enables site visitors to a ...
- Will ChatGPT Develop Its Own Media-Buying Price Model?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 27, 2026
ChatGPT has begun serving ads to non-logged in users, expanding available invento ...
- Pinterest Brings Audience Data To CTV Through tvScientific
MediaDailyNews, Laurie Sullivan - Monday, April 27, 2026
Audience and performance data are reframing what CTV can do. It h ...
- Walmart Connect Makes CTV Ad Inventory More Accessible
Performance Marketing Insider, Laurie Sullivan - Monday, April 27, 2026
Walmart's retail media division has two new pathways for brands to acce ...
- Yelp Unveils AI-Assisted Search Ads
MediaDailyNews, Laurie Sullivan - Friday, April 24, 2026
Yelp wants to become an integrated tool for advertisers as well ...
- Omnicom Unveils Daring 'Brave Bot,' Teams With Google For 'Dual-AI' Mode
MediaDailyNews, Joe Mandese - Friday, April 24, 2026
"When they converge, something shifts: subjective creative debates disappear," touts an Omnic ...
- Taboola Strengthens Agentic For Open Web Ads
Performance Marketing Insider, Laurie Sullivan - Friday, April 24, 2026
The next phase of Taboola's agentic ad system will help performance markete ...
- Microsoft Boosts Agentic Web Ad Visibility
MediaDailyNews, Laurie Sullivan - Tuesday, April 21, 2026
Microsoft will expand query matching and personalize ads across Copilot, Bing a ...
- Google Automates Ad Security Risks
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 22, 2026
Google has introduced three agentic safety features that reduce advertisers' manual administrati ...