- Microsoft Advertising Experiments With Ecommerce
MediaDailyNews, Laurie Sullivan - Wednesday, April 1, 2026
Microsoft Advertising appears to be testing a two-tier sponsored product carousel ...
- Anthropic, Australia Agree To AI Safety Rules
MediaDailyNews, Laurie Sullivan - Thursday, April 2, 2026
Anthropic signed a Memorandum of Understanding with the Australian government to foll ...
- OpenAI Turning ChatGPT Into Virtual 'Shopping Mall'
MediaDailyNews, Laurie Sullivan - Thursday, April 2, 2026
Smartly.io has become OpenAI's first creative ad-tech partner, allowing advertisers to pla ...
- How 'And A Coke' Campaign Leads To Performance
Performance Marketing Insider, Laurie Sullivan - Thursday, April 2, 2026
Coca-Cola debuted its new "And a Coke" campaign - a first-of-its-kind collaborati ...
- Consumers Turn To AI For Advice, Less For Management
MediaDailyNews, Laurie Sullivan - Wednesday, April 1, 2026
A study that examined how people feel about asking a chatbot f ...
- Google Pressured To Stop Serving AI Video To Kids
MediaDailyNews, Laurie Sullivan - Wednesday, April 1, 2026
Child development experts are pressuring Google to stop serving AI-generated videos ...
- IAB Explores Future Video Outcomes From Agentic
MediaDailyNews, Laurie Sullivan - Monday, March 30, 2026
The IAB released a whitepaper Monday exploring autonomous AI systems that ha ...
- Comcast Engages In High-Stakes Streaming Pivot
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 31, 2026
The Comcast report demonstrates TV's role as a full-funnel driver of performan ...
- Spotify For The Body: Personalized Health Scans With Sensor-Driven Data
Data & Programmatic Insider, Laurie Sullivan - Monday, March 30, 2026
Daniel Ek, who co-founded Spotify, also co-founded Neko Health, a startup th ...
- Wikipedia Bans Most AI-Generated Content, Advertisers May Benefit
MediaDailyNews, Laurie Sullivan - Friday, March 27, 2026
Despite immediate hurdles for advertisers and marketers relying on automated tools, t ...
- AI Threatens Ad Quality, Rewrites The Internet
Performance Marketing Insider, Laurie Sullivan - Monday, March 30, 2026
Reddit CEO Steve Huffman outlined the company's new labeling system for bot ...
- Human Traffic Slows, Automation Grows 8 Times Faster
MediaDailyNews, Laurie Sullivan - Thursday, March 26, 2026
Automated online traffic from bots conducting agentic searches and purchases grew 23.5 ...
- Nearly 80% Of Businesses Struggle To Measure AI Search Impact
Performance Marketing Insider, Laurie Sullivan - Thursday, March 26, 2026
In 2025, 26% of companies received more than half their traffic fr ...
- Amid AI Shakeup, Trump Names Big Tech Advisory Panel
MediaDailyNews, Laurie Sullivan - Wednesday, March 25, 2026
President Trump appointed 13 members to the panel as advisors on h ...
- Yahoo Reinvents Ad Formats, AI Experiences
MediaDailyNews, Laurie Sullivan - Wednesday, March 25, 2026
At its 2026 NewFronts, Yahoo repositioned as an AI-first platform, highlighting Yah ...
- OpenAI Prepares For IPO
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 25, 2026
It makes sense for OpenAI to focus on products and tools th ...
- Apple Creates Ad Platform For Maps
MediaDailyNews, Laurie Sullivan - Tuesday, March 24, 2026
Apple will launch an ad platform for Maps this summer, allowing agenci ...
- Gap Becomes First Retailer To Launch AI Checkout In Google Gemini
MediaDailyNews, Laurie Sullivan - Tuesday, March 24, 2026
Gap became the first major fashion retailer Tuesday to announce a checko ...
- Google Integrates Kroger First-Party Shopper Data
Performance Marketing Insider, Laurie Sullivan - Monday, March 23, 2026
Google has begun working with Kroger Precision Marketing to integrate the reta ...
- Google, American Airlines Use AI To Create More Sustainable Flight Paths
MediaDailyNews, Laurie Sullivan - Thursday, March 19, 2026
The research and trial are a sustainability initiative that can significantly impa ...
- Perplexity Launches iOS Browser App With Google As Default Search Engine
MediaDailyNews, Laurie Sullivan - Thursday, March 19, 2026
Perplexity this week launched its browser app Comet for iOS with Goog ...
- Microsoft Heads Toward AI Superintelligence, Reorganizes Copilot Teams
MediaDailyNews, Laurie Sullivan - Tuesday, March 17, 2026
Microsoft made several announcements on Tuesday around reorganizing Copilot teams that wo ...
- AI Will Soon Run An Entire Ad Campaign
Data & Programmatic Insider, Laurie Sullivan - Monday, March 16, 2026
An agentic platform launched last week to help brands and agencies pl ...
- AI Agents Improving Ad Performance
MediaDailyNews, Laurie Sullivan - Friday, March 13, 2026
Perion Networks this week extended the agentic capabilities of its "Outmax" ...
- Perplexity Turns Mac Mini Into 24-Hour Agent Despite Amazon Lawsuit
Performance Marketing Insider, Laurie Sullivan - Thursday, March 12, 2026
Perplexity seems to have abandoned its ad model in February to foc ...
- Google Releases 'Merchant Center' For All Agencies In U.S., Canada
MediaDailyNews, Laurie Sullivan - Wednesday, March 11, 2026
Agencies provided feedback that made the interface easier to bring on client ...
- ChatGPT More Likely To Criticize Brands Near Purchase
MediaDailyNews, Laurie Sullivan - Monday, March 9, 2026
Google's AI Overviews and OpenAI's ChatGPT have very different ways to evaluat ...
- Google To Add AI Voice-Overs To Performance Max Video Ads
MediaDailyNews, Laurie Sullivan - Tuesday, March 10, 2026
Google will add AI-generated voice-over capabilities to Performance Max video ads usi ...
- Google Head Of Search Nurtures Human Reasoning, Thinking
Performance Marketing Insider, Laurie Sullivan - Monday, March 9, 2026
Does Google prohibit reasoning skills or teach humans to think? As ...
- Heading Into Agentic AI With A New CRO
Performance Marketing Insider, Laurie Sullivan - Friday, March 6, 2026
LoopMe recently announced its role as a founding member of AgenticAdvertising.org, ...