- An Agentic Upfront: What About Transparency?
TV Watch, Wayne Friedman - Friday, April 3, 2026
Will buying and selling AI agents really talk with each other? T ...
- Mediaspace Health Debuts, Focuses On Targeted Marketing And Media Strategy
MAD, Fern Siegel - Wednesday, April 1, 2026
The new unit aids agencies, pharma and healthcare brands. ...
- Microsoft Advertising Experiments With Ecommerce
MediaDailyNews, Laurie Sullivan - Wednesday, April 1, 2026
Microsoft Advertising appears to be testing a two-tier sponsored product carousel ...
- Anthropic, Australia Agree To AI Safety Rules
MediaDailyNews, Laurie Sullivan - Thursday, April 2, 2026
Anthropic signed a Memorandum of Understanding with the Australian government to foll ...
- Publicis Acquiring Sports Marketing Shop 160over90
MediaDailyNews, Joe Mandese - Thursday, April 2, 2026
Terms were not disclosed, but the 670-person agency will be integrated in ...
- OpenAI Turning ChatGPT Into Virtual 'Shopping Mall'
MediaDailyNews, Laurie Sullivan - Thursday, April 2, 2026
Smartly.io has become OpenAI's first creative ad-tech partner, allowing advertisers to pla ...
- How 'And A Coke' Campaign Leads To Performance
Performance Marketing Insider, Laurie Sullivan - Thursday, April 2, 2026
Coca-Cola debuted its new "And a Coke" campaign - a first-of-its-kind collaborati ...
- Consumers Turn To AI For Advice, Less For Management
MediaDailyNews, Laurie Sullivan - Wednesday, April 1, 2026
A study that examined how people feel about asking a chatbot f ...
- Google Pressured To Stop Serving AI Video To Kids
MediaDailyNews, Laurie Sullivan - Wednesday, April 1, 2026
Child development experts are pressuring Google to stop serving AI-generated videos ...
- Dutch Bros, Arizona Lottery, Exverus, Media Bridge, Good Apple Lead Insights at our Planning & Buying Insider Summit
Brand Insider, Barbie Romero - Tuesday, March 31, 2026
At our Planning & Buying Summit in Scottsdale, leaders from Dutch Bro ...
- Marketers vs Tech in 2026
Brand Insider, Collin Cornwell - Tuesday, March 31, 2026
NP Digital's SVP, Growth Marketing, writes " Will AI replace marketers? Wi ...
- Comcast Engages In High-Stakes Streaming Pivot
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 31, 2026
The Comcast report demonstrates TV's role as a full-funnel driver of performan ...
- Wikipedia Bans Most AI-Generated Content, Advertisers May Benefit
MediaDailyNews, Laurie Sullivan - Friday, March 27, 2026
Despite immediate hurdles for advertisers and marketers relying on automated tools, t ...
- Meta Previews AI-Powered Ad Displays, Creator Offerings At NewFronts
MediaDailyNews, Colin Kirkland - Friday, March 27, 2026
At its IAB NewFronts event, Meta highlighted new ad display options a ...
- TikTok NewFront Highlights U.S. Venture, Ad Reach
MediaDailyNews, Colin Kirkland - Friday, March 27, 2026
At its first NewFronts presentation as a majority U.S.-owned venture, TikTok promot ...
- Apple Hires Former Google Executive To Run AI Marketing
MediaDailyNews, Laurie Sullivan - Friday, March 27, 2026
Apple announced the appointment of Lilian Rincon to VP of product marketi ...
- AI Threatens Ad Quality, Rewrites The Internet
Performance Marketing Insider, Laurie Sullivan - Monday, March 30, 2026
Reddit CEO Steve Huffman outlined the company's new labeling system for bot ...
- Nielsen Makes Three Key Executive Appointments
Around the Net In Media, Ray Schultz - Friday, March 27, 2026
Nielsen has named Seth Ladetsky as head of global sports, the Sports Video Gro ...
- ANA Rolling Out Aquila In 30 Days
MediaDailyNews, Joe Mandese - Thursday, March 26, 2026
NASHVILLE -- The first wave will have data from Meta, YouTube a ...
- Human Traffic Slows, Automation Grows 8 Times Faster
MediaDailyNews, Laurie Sullivan - Thursday, March 26, 2026
Automated online traffic from bots conducting agentic searches and purchases grew 23.5 ...
- Call For Reinvention: A Conversation With P&G's Marc Pritchard
Planning & Buying Insider, Joe Mandese - Thursday, March 26, 2026
"We made a pretty big shift a few years ago when ...
- OpenAI Dumps Sora - Will Disney Find Another Way?
TV Watch, Wayne Friedman - Thursday, March 26, 2026
Analysts believe OpenAI is looking to dramatically cut back big, money-losing futu ...
- Trade Desk Faces New Audit, This Time By Omnicom
MAD, Steve McClellan - Tuesday, March 24, 2026
The latest audit follows word last week that Publicis Groupe advised clien ...
- Reddit Announces Shopify Integration, Shoppable Ad Offerings
MediaDailyNews, Colin Kirkland - Tuesday, March 24, 2026
Reddit is launching several new shopping tools integrated into its year-old Dynam ...
- Amid AI Shakeup, Trump Names Big Tech Advisory Panel
MediaDailyNews, Laurie Sullivan - Wednesday, March 25, 2026
President Trump appointed 13 members to the panel as advisors on h ...
- Yahoo Reinvents Ad Formats, AI Experiences
MediaDailyNews, Laurie Sullivan - Wednesday, March 25, 2026
At its 2026 NewFronts, Yahoo repositioned as an AI-first platform, highlighting Yah ...
- Share Of Culture
Planning & Buying Insider, Joe Mandese - Wednesday, March 25, 2026
You're probably familiar with Paul Parton's name from the byline that appea ...
- Trade Desk Concerns: Does CTV Brand Attraction Have A Strong Foundation?
TV Watch, Wayne Friedman - Wednesday, March 25, 2026
The Trade Desk has been impacted over a highly public condemnation ...
- Apple Creates Ad Platform For Maps
MediaDailyNews, Laurie Sullivan - Tuesday, March 24, 2026
Apple will launch an ad platform for Maps this summer, allowing agenci ...
- Gap Becomes First Retailer To Launch AI Checkout In Google Gemini
MediaDailyNews, Laurie Sullivan - Tuesday, March 24, 2026
Gap became the first major fashion retailer Tuesday to announce a checko ...