- Stagwell Promotes 'Agent Cloud' With New Toolkit
MAD, Steve McClellan - Wednesday, April 29, 2026
Designed for SMBs, the toolkit targets what the company says is t ...
- Google Unveils Brand 'Brief' Feature In AI Max
MediaDailyNews, Laurie Sullivan - Thursday, April 30, 2026
Among several tools introduced Thursday, the standout feature mirrors an agency servi ...
- Snapchat Brings Chatbot Ads To DMs
MediaDailyNews, Colin Kirkland - Tuesday, April 28, 2026
Snapchat is building on its "Sponsored Snaps" offering, inviting brands to r ...
- Omnicom Routinizes Agentic Buys, Compresses Media Supply Chain
MediaDailyNews, Joe Mandese - Wednesday, April 29, 2026
"We've already tested the pipes and have been able to have mon ...
- Influencers Aren't Optional Anymore - They Are Critical to Any Good Media Plan
Brand Insider, Nate Levinson - Tuesday, April 28, 2026
Crossmedia's Managing Director, Head of Social writes, "Creators are far more th ...
- Albertsons' Retail Arm Integrates Data Into Google, YouTube Advertising
MediaDailyNews, Laurie Sullivan - Monday, April 27, 2026
Albertsons Media Collective has brought first-party shopper data to YouTube and third-par ...
- Google Tests 'Ask YouTube' AI Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 28, 2026
An experimental feature announced in YouTube Labs enables site visitors to a ...
- Will ChatGPT Develop Its Own Media-Buying Price Model?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 27, 2026
ChatGPT has begun serving ads to non-logged in users, expanding available invento ...
- Pinterest Brings Audience Data To CTV Through tvScientific
MediaDailyNews, Laurie Sullivan - Monday, April 27, 2026
Audience and performance data are reframing what CTV can do. It h ...
- Citing Supply-Side Intel Gains, Buyers Push Past Cheap Reach
MediaDailyNews, Rob Williams - Monday, April 27, 2026
MIAMI BEACH, FL -- Media buying is shifting from a narrow foc ...
- PepsiCo CMO: Walmart Connect Turns Retail Media Into 'Launch Media'
MediaDailyNews, Rob Williams - Monday, April 27, 2026
MIAMI BEACH, FL -- The beverage giant's new model required more flexibili ...
- Walmart Connect Makes CTV Ad Inventory More Accessible
Performance Marketing Insider, Laurie Sullivan - Monday, April 27, 2026
Walmart's retail media division has two new pathways for brands to acce ...
- What's A Network - Without Scripted, Unscripted Shows?
TV Watch, Wayne Friedman - Monday, April 27, 2026
LightShed Partners media analyst Rich Greenfield posed the question: What if ...
- Stagwell Expands Partnership With The Trade Desk
Around the Net In Media, Ray Schultz - Friday, April 24, 2026
Stagwell has expanded its partnership with The Trade Desk to include t ...
- Advertising As A Service: The New Agency Compensation Model?
Media Insider, Maarten Albarda - Friday, April 24, 2026
With AaaS, you are selling capability and output. The client is n ...
- EU Watchdog Eyes Google Agentic
MediaDailyNews, Laurie Sullivan - Thursday, April 23, 2026
Google CEO Sundar Pichai disclosed that 75% of new code that creat ...
- WPP Media, Google, CBS Back 'Cultural Relevance Score'
MediaDailyNews, Laurie Sullivan - Thursday, April 23, 2026
Influential ad, media and data execs have joined an advisory board ...
- Yelp Unveils AI-Assisted Search Ads
MediaDailyNews, Laurie Sullivan - Friday, April 24, 2026
Yelp wants to become an integrated tool for advertisers as well ...
- Trusted Media Brands Employ AI To Tell 'One Clear Story' To Ad Buyers
Around the Net In Media, Ray Schultz - Wednesday, April 22, 2026
Revenue, research and insights teams at Trusted Media Brands (TMB) are usi ...
- EDO Offers Free AI Intel Platform To Advertisers, Agencies
Television News Daily, Wayne Friedman - Wednesday, April 22, 2026
EDO says the AI-enabled ChatEDO platform will help to remove "significant co ...
- IAB Tech Lab Launches Programmatic Governance Council
MediaDailyNews, Laurie Sullivan - Tuesday, April 21, 2026
IAB Tech Lab has created a new industry body designed to bri ...
- Microsoft Boosts Agentic Web Ad Visibility
MediaDailyNews, Laurie Sullivan - Tuesday, April 21, 2026
Microsoft will expand query matching and personalize ads across Copilot, Bing a ...
- Google Automates Ad Security Risks
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 22, 2026
Google has introduced three agentic safety features that reduce advertisers' manual administrati ...
- New Programmatic 'Transparency' Initiative Excludes Advertisers
Planning & Buying Insider, Joe Mandese - Tuesday, April 21, 2026
Three years after the client-side began benchmarking programmatic transparency, the IAB Te ...
- Magnite, AMC Global Media Partner On Programmatic
Around the Net In Media, Ray Schultz - Monday, April 20, 2026
Magnite has formed a partnership with AMC Global Media to bring ...
- The Google Analytics 'Blind Spot'
Data & Programmatic Insider, Laurie Sullivan - Monday, April 20, 2026
AI agents have driven 88% of organic search traffic volume in Apri ...
- Google Used AI To Help It Block 8.3B Malicious Ads
MediaDailyNews, Laurie Sullivan - Friday, April 17, 2026
The most common violations were abusing the ad network, misrepresentation, sexual conten ...
- Google's Marvell Partnership Could Reduce 'Efficiency Tax'
Performance Marketing Insider, Laurie Sullivan - Monday, April 20, 2026
Whether it would lower costs for the entire industry by applying ...
- Omnicom Launches Frequency Probe, Finds 'Negative Reach'
Planning & Buying Insider, Joe Mandese - Monday, April 20, 2026
The just-published report - the first in a planned series of ongoi ...
- Streamers' Brand Ad Spend, Media Value Up 9% To $458M
Television News Daily, Wayne Friedman - Monday, April 20, 2026
Legacy TV network-based media companies continue to use their network-owned ad ti ...