WPP disclosed today that it has won a consolidation pitch for Brazilian beauty and personal care brand Natura with a remit that covers all of Latin America. 

The scope of work includes media, creative and production. It also includes Avon in Latin America (Natura sold the rest of the company last year). 

Natura’s annual net media spending in the region is estimated at $55 million, according to agency research firm COMvergence. 

The win followed a six-month review. Incumbents were not disclosed.

The account will be led by VML and WPP Media, with contributions from other WPP agencies, all connected by WPP's agentic marketing platform, WPP Open.  

The transition will occur in the current quarter and the account will be led out of the WPP campus in São Paulo.