- Publicis, The Trade Desk Resolve Months-Long Dispute
MAD, Steve McClellan - Friday, June 12, 2026
In March, Publicis alleged TTD was violating its master agreement, and fail ...
- Pepsi Pounces On Knicks Euphoria
Marketing Daily, Sarah Mahoney - Thursday, June 11, 2026
The soft drink brand is turning crazed fans into emotionally overloaded O ...
- Google Just Automated Paid Media: Value Is Moving Up The Stack
Marketing Insider, Rachel Collins - Friday, June 12, 2026
Google is moving aggressively toward AI controlling the full execution layer acro ...
- LinkedIn Launches First Creator Marketplace
MediaDailyNews, Colin Kirkland - Thursday, June 11, 2026
LinkedIn is launching its first native Creator Marketplace to help brands fi ...
- When AI Responses Clash With Brand Claims
MediaDailyNews, Laurie Sullivan - Thursday, June 11, 2026
Consumers trust independent third-party sources much more than AI or brands wh ...
- Snapchat Creating Real Life World Cup Fan Experiences
MediaDailyNews, Colin Kirkland - Thursday, June 11, 2026
For the next month, Snapchat will attempt to engage sports and socc ...
- Consumers Came To Watch TV, Advertisers Found Them Browsing
Research Intelligencer, Rob Williams - Friday, June 12, 2026
Marketers should stop treating the home screen as digital wallpaper, a view ...
- LinkedIn Unveils Ad Team For Business Advertisers
Around the Net In Media, Ray Schultz - Wednesday, June 10, 2026
LinkedIn has debuted a team of marketing experts called BrandWorks that ...
- Meta To Promote Wearables In Best Buy Pop-Up Stores
MediaDailyNews, Colin Kirkland - Wednesday, June 10, 2026
To drive engagement for its AI and virtual reality wearable products, Me ...
- Pinterest Links To Creator Storefronts On Amazon
MediaDailyNews, Colin Kirkland - Wednesday, June 10, 2026
Pinterest will allow creators to connect their Amazon Storefronts directly to the ...
- Walmart Enables Offline Shopper Measurement In YouTube Campaigns
MediaDailyNews, Laurie Sullivan - Thursday, June 11, 2026
The "closed proof of concept" launched Thursday, allowing select advertisers to measu ...
- Google Links Analytics With Business Profiles, Reports Local Metrics
MediaDailyNews, Laurie Sullivan - Tuesday, June 9, 2026
Google has introduced a direct integration between Google Analytics and Google Busine ...
- Bron Blames Humans For Crypto's Risks
MAD, Fern Siegel - Monday, June 8, 2026
Agency Be the Fox's "Seed Phrase Museum" spot suggests ways to secu ...
- Kalshi Asked Paid Influencers To Remove Posts Suggesting Election Fraud
MediaDailyNews, Colin Kirkland - Monday, June 8, 2026
Kalshi asked paid political influencers to remove posts from X that question ...
- Big Events, New Tech Fuel Experiential Marketing Spending
MediaDailyNews, Joe Mandese - Tuesday, June 9, 2026
The expansion, which is being led by the B2C segment, is al ...
- AI Platform Deece Targets Better Clarity For Campaign Briefs
Mediapsssst, Richard Whitman - Monday, June 8, 2026
Despite previous efforts to get teams of the same page brief wis ...
- Brands Bet Big On AI To Support Performance
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 9, 2026
Financial investments in performance advertising are rising as AI-driven marketing methods le ...
- All Quiet On The Upfront Front: Digital-First Players' Market Share?
TV Watch, Wayne Friedman - Tuesday, June 9, 2026
Could collective share grow to 50%-55% of overall upfront dollars - ...
- McCann's Lee To Co-Host Podcast On Media, Marketing, LGBTQ Culture
MAD, Steve McClellan - Friday, June 5, 2026
The podcast is called "gay-i" and debuts June 9 on Bubbler Podca ...
- Agentic Brand Equity
Media 3.0, Joe Mandese - Monday, June 8, 2026
"Half of shelf equity is reset to zero," reads the nightmarish headli ...
- AWS Gets $4B Commitment From Pinterest To Power Visual Search
MediaDailyNews, Laurie Sullivan - Thursday, June 4, 2026
Pinterest has committed $4 billion to AWS through 2031 to power i ...
- Marketing Still Has A Career Ladder. Much Of Corporate America Doesn't
Research Intelligencer, Rob Williams - Friday, June 5, 2026
Nearly one in four professionals has hit a mid-career plateau, raising questio ...
- World Cup Ad Spend Projected To Double
Television News Daily, Wayne Friedman - Friday, June 5, 2026
Analysis on the U.S. advertising market from publication Sportico says the eve ...
- OpenAI Embraces Retro Ads To Humanize AI Ahead Of IPO
Performance Marketing Insider, Laurie Sullivan - Thursday, June 4, 2026
OpenAI is embracing retro-style advertising as it markets generative AI that c ...
- WPP Wins Consolidated Account For LATAM's Natura
MAD, Steve McClellan - Tuesday, June 2, 2026
The scope of work includes media, creative and production. It also includ ...
- Retail Media Stole The Shelf
Marketing Insider, Jac Mansour - Wednesday, June 3, 2026
Brands, once the undisputed storytellers, now find themselves paying for proximity ...
- No Soccer, Football: Pepsi Leverages Browsers To Set Sport's Name Straight
MediaDailyNews, Joe Mandese - Wednesday, June 3, 2026
As part of its "Football Nation" marketing, Pepsi is offering fans brows ...
- Anthropic Files Draft IPO Registration
MediaDailyNews, Laurie Sullivan - Monday, June 1, 2026
Anthropic filed a draft registration statement on Form S-1 with the U. ...
- Payments To Agencies, Freelancers Increasingly Delayed
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 2, 2026
A recent analysis of companies that tracks digital media payments and invoic ...
- Gen Alpha Is Rewriting Media Playbooks, And Advertisers Are Running Out Of Time To Catch Up
Research Intelligencer, Rob Williams - Tuesday, June 2, 2026
The generation following Gen Z is already developing media habits that shou ...