- FIFA Sizzle Or Fizzle? Why So Few Sponsors Can Prove ROI
Marketing Daily, Sarah Mahoney - Thursday, May 21, 2026
The World Cup frenzy is real. Gartner's research shows most sponsors ha ...
- Most Americans Don't Care About World Cup
Marketing Daily, Tanya Gazdik - Thursday, May 21, 2026
Just 10% of Americans have an interest in the World Cup, maki ...
- OpenAI, Chip Ganassi Racing Tease AI Data Project
MediaDailyNews, Laurie Sullivan - Thursday, May 21, 2026
The teaser, a video filled with innuendos, identifies the start of wh ...
- Google Warns Of The Coming '10x' Moment
Performance Marketing Insider, Laurie Sullivan - Friday, May 22, 2026
What does an AI first developer ecosystem look like, as developers attem ...
- X Forming 'Ideal' Niche Creator Partnerships
MediaDailyNews, Colin Kirkland - Tuesday, May 19, 2026
X plans to identify and reach out to hyper-specific creators working acro ...
- Google Rebuilds Ad Ecosystem With Agentic And Gemini
MediaDailyNews, Laurie Sullivan - Wednesday, May 20, 2026
"Ask Advisor," which creates a unified experience for agentic capabilities, will ro ...
- New Google Protocol Brings 'Intelligent Shopping' To Advertising
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 20, 2026
Google brought new Universal Commerce Protocol features to retailers Wednesday with t ...
- Meta Expands IAS Block Lists To Threads
MediaDailyNews, Colin Kirkland - Monday, May 18, 2026
Meta has expanded its partnership with Integral Ad Science, bringing the company ...
- Microsoft Has Sought Ad Compatibility For Many Years
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 19, 2026
As companies attempt to give marketers greater compatibility between platforms, Microsoft Advertisi ...
- Publicis Acquires LiveRamp For $2.2B
MediaDailyNews, Laurie Sullivan - Sunday, May 17, 2026
The acquisition puts Publicis in another category for agencies that support addressab ...
- TikTok Updates Ad Offerings, Entertainment, AI, Shopping, Avatars, Creator Collaboration
MediaDailyNews, Colin Kirkland - Thursday, May 14, 2026
During its TikTok World event, the company announced updates designed to enhan ...
- Rolling Stones Engage AI Deepfakes To De-Age Band In Latest Music Video
Performance Marketing Insider, Laurie Sullivan - Friday, May 15, 2026
Advertising and marketing are headed into a new era. One example ...
- Google Topples Apple As BrandZ's Most Valuable Brand
Marketing Daily, Sarah Mahoney - Thursday, May 14, 2026
Skyrocketing AI shakes up the playing field, as a record four bran ...
- TikTok Invites Brands To Help Block Counterfeit 'Shop' Products
MediaDailyNews, Colin Kirkland - Wednesday, May 13, 2026
TikTok has launched a new IP protection initiative designed to protect again ...
- Comcast Connects 'Universal Ads' To AI Via MCP
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 13, 2026
Moving performance advertising and marketing deeper into TV, Comcast has released ...
- Havas Media Net Creates B2B Role, Taps WPP's Gower To Fill It
MediaDailyNews, Joe Mandese - Monday, May 11, 2026
"B2B marketing today requires a more connected approach that reflects how decisio ...
- Ad Workflow Woes Stalling AI Adoption
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 12, 2026
A study by Taboola found the major barrier to broader agentic ...
- Amazon Ads Unveils Personalized, AI-Driven Video Format
Television News Daily, Wayne Friedman - Tuesday, May 12, 2026
Amazon Ads' new "Dynamic TV Creative" advertising tool can customize ads ...
- 'WKRP In Cincinnati' Is Back On The Air
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, May 10, 2026
Radio stations in Cincinnati, northern Kentucky and Dayton, Ohio, have taken t ...
- CMOs Find AI Helps Adapt To Lower Budgets
Performance Marketing Insider, Laurie Sullivan - Monday, May 11, 2026
Gartner's spending survey shows how CMOs fund AI initiatives despite budget pressu ...
- Booting Up Global Marketing: Brands Move Toward A Hyperlocal Strategy
Email Insider, Ray Schultz - Thursday, May 7, 2026
Campaigns will be executed at the local level, the World Federation ...
- LinkedIn Certification Program Aims To Link Marketers With Experienced Agencies
MediaDailyNews, Colin Kirkland - Wednesday, May 6, 2026
LinkedIn's "Agency Certification" program offers marketers a new way to identify agenci ...
- Under California Bill, State Agencies Would Spend 40% Of Ad Budgets On Ethnic Media
Around the Net In Media, Ray Schultz - Wednesday, May 6, 2026
A new bill in California would require state agencies to commit 40% of their annual advertisi ...
- Ogilvy Invests In NIL Specialist, Taps Segar To Lead Global Sports/Entertainment Practice
MAD, Steve McClellan - Tuesday, May 5, 2026
WPP has acquired a stake in Chapel Hill-based Article 41, an N ...
- Google Measurement Tools For AI Era Coming Soon
MediaDailyNews, Laurie Sullivan - Tuesday, May 5, 2026
As advertising reaches a new era in measurement and metrics, Google h ...
- The 1% Solution: Media-For-Equity
Planning & Buying Insider, Joe Mandese - Friday, May 1, 2026
After half a century covering the media marketplace, I thought I h ...
- Stagwell Promotes 'Agent Cloud' With New Toolkit
MAD, Steve McClellan - Wednesday, April 29, 2026
Designed for SMBs, the toolkit targets what the company says is t ...
- When AI Becomes Tech Running The Ad Industry
Performance Marketing Insider, Laurie Sullivan - Thursday, April 30, 2026
The technology has shifted from a background tool to the central operati ...
- Infiniti, Nissan Trade Marketing Leads
Marketing Daily, Tanya Gazdik - Tuesday, April 28, 2026
Shelley Pratt is now Nissan's director, brand and retail demand. She repor ...
- Advertisers Can Begin Migrating Google Ads Into ChatGPT
MediaDailyNews, Laurie Sullivan - Wednesday, April 29, 2026
Adthena has launched a free migration tool that converts Google Ads campaig ...