- Mile Marker Acquires Performance Agency Lift, Combined Skills Enhance Marketing Options
MAD, Fern Siegel - Friday, June 12, 2026
The combined entity will operate as Mile Marker, based in New Y ...
- We Are Social, Niagara Capitalize On World Cup 'Water' Breaks
MAD, Fern Siegel - Friday, June 12, 2026
Real-time activations match water breaks throughout the tournament. ...
- Publicis, The Trade Desk Resolve Months-Long Dispute
MAD, Steve McClellan - Friday, June 12, 2026
In March, Publicis alleged TTD was violating its master agreement, and fail ...
- Cooper Elevated To EDC, Born Social
People on the Move, Fern Siegel - Friday, June 12, 2026
He will lead a 22-strong creative team in London. ...
- Publicis Media Replaces Omnicom As HP's Global Media Agency
Around the Net In Media, Ray Schultz - Thursday, June 11, 2026
HP Inc. has appointed Publicis Media as its global media agency following a competiti ...
- Akcelo Wins Yoto Global AOR, Focuses On Integrated Creative, Brand Strategy
MAD, Fern Siegel - Thursday, June 11, 2026
The U.S. is now the largest market for the children's audio comp ...
- Bayne, Henne Add Creative Muscle To Tombras
MAD, Fern Siegel - Thursday, June 11, 2026
The Knoxville, Tennesse agency hires top talent to bolster capabilities. ...
- Agencies Are No Longer Buying Capabilities - They're Buying Time
MAD, Mike Kapetanovic - Thursday, June 11, 2026
Publicis acquired LiveRamp. Ogilvy invested in sports and creator-focused agency Article 4 ...
- AKQA CEO Shah Adds Strategy Role To His WPP Remit
MAD, Steve McClellan - Thursday, June 11, 2026
WPP said Shah will work with WPP's management team and board ...
- WARC Revises Global Ad Outlook Upward, With $94B Caveat
MediaDailyNews, Joe Mandese - Friday, June 12, 2026
The caveat: a "severe scenario" impact from a continuation or worsening ...
- What The Fudd? The GEICO Gecko's Live Podcast Debut
Mediapsssst, Richard Whitman - Thursday, June 11, 2026
The integration was powered by AI technology developed and distributed in partnersh ...
- Lime Cycles Fans To World Cup, Watch Parties
Out to Launch, Fern Siegel - Thursday, June 11, 2026
E-bike company's Fan Pass avoids transportation price spikes in host cities. ...
- Consumers Came To Watch TV, Advertisers Found Them Browsing
Research Intelligencer, Rob Williams - Friday, June 12, 2026
Marketers should stop treating the home screen as digital wallpaper, a view ...
- CAA, Integrated Media Launch $250M Creator Economy Holding Company
Around the Net In Media, Ray Schultz - Wednesday, June 10, 2026
Creative Artists Agency (CAA), said to be the world’s largest talent agenc ...
- Trade School Selects Bilicki As Chief Creative Officer
MAD, Fern Siegel - Wednesday, June 10, 2026
The 20-year ad vet joins the creative hub of Chalkboard Ventures. ...
- Anomaly Positions Fox One As The Go-To World Cup Experience
MAD, Fern Siegel - Wednesday, June 10, 2026
"The FIFA World Cup Comes First" campaign celebrates fanatical fandom. ...
- Havas Acquires Experiential Agency Archrival
MAD, Steve McClellan - Wednesday, June 10, 2026
The agency will be aligned with the holding company's own specialist ...
- Jeep Enlists Iliza Shlesinger For World Cup Effort
Marketing Daily, Tanya Gazdik - Thursday, June 11, 2026
"We are trying to be fun... and it's not about we w ...
- MLB Players Launch Content Platform
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, June 10, 2026
Original programming will be distributed across YouTube, Instagram, and TikTok via M ...
- Omnicom Precision Marketing Folds Agency Rapp Into Critical Mass
Mediapsssst, Richard Whitman - Wednesday, June 10, 2026
"Critical Mass, Omnicom's premier digital experience and AI innovation agency, now lea ...
- Olive Oils From Spain Selects Havas Miami As U.S. Agency
MAD, Fern Siegel - Tuesday, June 9, 2026
The three-year engagement will increase American visibility for Spain's heritage product. ...
- Boundary Rebrands As Almost Always, Focuses On Human Capabilities
MAD, Fern Siegel - Tuesday, June 9, 2026
Tech is transforming the ad industry, but creative experiences and instincts sti ...
- M+C Saatchi NA Taps Hermer For Dual C-Suite Role
MAD, Steve McClellan - Tuesday, June 9, 2026
Hermer joins from Publicis Groupe, where he spent more than 13 yea ...
- Horizon Partners With AI Content Startup Kartel
MAD, Steve McClellan - Wednesday, June 10, 2026
Kartel was founded in 2024 and is now helmed by longtime ...
- Southwest Airlines Partners With Foundation Media
Marketing Daily, Tanya Gazdik - Tuesday, June 9, 2026
The production, publishing, and brand partnership company will help "reignite the spiri ...
- Sorry, Not Sorry: I Cannes Not Attend This Year
Mediapsssst, Richard Whitman - Tuesday, June 9, 2026
If you're in the same boat you can always head to Lighthou ...
- Anomaly Launches New Crown Royal Platform
Out to Launch, Fern Siegel - Tuesday, June 9, 2026
The "Bring It" spot runs across social, digital, streaming and OOH througho ...
- Papale Heads Strategy For Pearlfisher In New York
MAD, Fern Siegel - Monday, June 8, 2026
Christina Papale's 20-year experience includes health, retail, spirits and beauty brands. ...
- Bron Blames Humans For Crypto's Risks
MAD, Fern Siegel - Monday, June 8, 2026
Agency Be the Fox's "Seed Phrase Museum" spot suggests ways to secu ...
- Accenture To Acquire Creator/Social Agency Whalar
MAD, Steve McClellan - Monday, June 8, 2026
Whalar Group will enter a three-year strategic partnership with Accenture Song "focus ...