• by Fern Siegel , June 12, 2026

Media agency Mile Marker has acquired Lift, a performance-content agency.

Financial terms were not disclosed.

Together, the duo will create a unified growth engine that connects media, content, technology and data. It prevents ad silos and scales growth for marketers.

The combined entity will operate as Mile Marker, based in New York, with an office in San Francisco, the former Lift HQ. Lift is focused on end-to-end direct mail services, which will bolster Mile Marker’s ability to connect media strategy across all channels.

“Rather than betting on a single generative content solution or proprietary technology, we chose adaptability with Lift,” said Scott Shamberg, president-CEO of Mile Marker. “Lift adds a level of creative precision and direct-response expertise that fits seamlessly with how we approach media, giving clients a future-ready platform that can evolve as AI, channels and customer expectations change.”

“Our content and creative capabilities plug directly into Waypoint and Relay, Mile Marker's powerful media and data infrastructure,” added Tim Carr, Lift CEO LIFT. Carr will lead Mile Marker’s Content & Production Center of Excellence as chief creative officer, reporting to Shamberg.

Mile Marker’s client roster includes Freshpet, Spectrum, TruGreen and DoorDash.