• by Joe Mandese , June 4, 2026

Nielsen this morning announced a series of data integrations with agency tech platform Mediaocean, as well as other media research suppliers including Polk and MRI-Simmons.

Explicit details were not disclosed, but Nielsen characterized the Mediaocean deal as "a new collaboration" powering "the next phase of advanced audience measurement" and cited previous advanced audience data-licensing deals announced with Interpublic's (now Omnicom's) Acxiom, WPP Media, Horizon Media and its own Scarborough market research unit.

As for Polk, a unit of S&P Global Mobility, Nielsen said the integration includes insights from its Polk Automotive Solutions Portfolio used to target and market to automotive consumers.

As for MRI-Simmons, which is a division of former Nielsen marketing research division now known as NIQ, the companies said it expands on preexisting data integrations and will "deliver new, research-driven audience insights."