- Stagwell Expands Partnership With The Trade Desk
Around the Net In Media, Ray Schultz - Friday, April 24, 2026
Stagwell has expanded its partnership with The Trade Desk to include t ...
- WPP Media, Google, CBS Back 'Cultural Relevance Score'
MediaDailyNews, Laurie Sullivan - Thursday, April 23, 2026
Influential ad, media and data execs have joined an advisory board ...
- WPP Rethinks Consumer Journeys With Google Earth AI Integration
MAD, Steve McClellan - Wednesday, April 22, 2026
Earth AI was announced late last year and the integration with W ...
- Omnicom Launches Frequency Probe, Finds 'Negative Reach'
Planning & Buying Insider, Joe Mandese - Monday, April 20, 2026
The just-published report - the first in a planned series of ongoi ...
- Predictable Irrationality In TV And Streaming Ad-Buying
Media Insider, Dave Morgan - Thursday, April 16, 2026
Not cool: spending the majority of a TV budget on streaming, certa ...
- Are We Witnessing The Death Of The Media Plan?
Media Insider, Cory Treffiletti - Wednesday, April 15, 2026
The media plan was a tool, and like every tool in th ...
- The Media-Buying Singularity Is Almost Here: Upfront 2031-32
Media 3.0, Joe Mandese - Thursday, April 9, 2026
It's been a year since I first began asking industry execs ...
- When Was The Golden Age Of Media Services Agencies?
Planning & Buying Insider, Joe Mandese - Friday, April 10, 2026
According to some who should know, it's happening right now. If y ...
- TikTok, HubSpot Integration Unifying Campaign Management
MediaDailyNews, Colin Kirkland - Tuesday, April 7, 2026
By expanding its partnership with HubSpot, TikTok is now integrated within t ...
- Upfront 2026-27: 'What's A Network?'
Planning & Buying Insider, Joe Mandese - Wednesday, April 8, 2026
That was the question that closed Tuesday's MediaPost upfront panel discussion, b ...
- Amazon Wins Content Olympics While Everyone Else Brings Snacks
Research Intelligencer, Rob Williams - Tuesday, April 7, 2026
The e-commerce giant's video platform accounts for roughly 71.8% of all availab ...
- An Agentic Upfront: What About Transparency?
TV Watch, Wayne Friedman - Friday, April 3, 2026
Will buying and selling AI agents really talk with each other? T ...
- Mediaspace Health Debuts, Focuses On Targeted Marketing And Media Strategy
MAD, Fern Siegel - Wednesday, April 1, 2026
The new unit aids agencies, pharma and healthcare brands. ...
- Dutch Bros, Arizona Lottery, Exverus, Media Bridge, Good Apple Lead Insights at our Planning & Buying Insider Summit
Brand Insider, Barbie Romero - Tuesday, March 31, 2026
At our Planning & Buying Summit in Scottsdale, leaders from Dutch Bro ...
- Nielsen Makes Three Key Executive Appointments
Around the Net In Media, Ray Schultz - Friday, March 27, 2026
Nielsen has named Seth Ladetsky as head of global sports, the Sports Video Gro ...
- Call For Reinvention: A Conversation With P&G's Marc Pritchard
Planning & Buying Insider, Joe Mandese - Thursday, March 26, 2026
"We made a pretty big shift a few years ago when ...
- Share Of Culture
Planning & Buying Insider, Joe Mandese - Wednesday, March 25, 2026
You're probably familiar with Paul Parton's name from the byline that appea ...
- Smartly To Acquire Incrmntal, Improve Campaign Measurements
MAD, Fern Siegel - Wednesday, March 18, 2026
The acquisition aids brands and agencies in media planning. ...
- AI Will Soon Run An Entire Ad Campaign
Data & Programmatic Insider, Laurie Sullivan - Monday, March 16, 2026
An agentic platform launched last week to help brands and agencies pl ...
- Gaut Oversees Product Management For Novus
MAD, Fern Siegel - Thursday, March 12, 2026
The new hire is known for creating successful delivery standards while mitigati ...
- Nielsen's Tone Deaf 'Upfront Planning Guide'
Planning & Buying Insider, Joe Mandese - Thursday, March 12, 2026
It's tone deaf because it features problematic legacy data its clients ...
- Ebiquity Taps Agency Vet Swaebe For Top Americas Growth Role
MAD, Steve McClellan - Monday, March 9, 2026
Swaebe joins the firm after serving in several senior management roles ov ...
- MZ Wallace Selects January Digital As Media AOR
MAD, Fern Siegel - Wednesday, March 4, 2026
The assignment is to ensure greater optimization and brand visibility. ...
- Omnicom Media: 32% Of You Are Skeptical I Even Wrote This Column
Media 3.0, Joe Mandese - Wednesday, March 4, 2026
My runner-up headline was: "Sex Sells, Even If It's AI-Generated." There we ...
- When GOTV Means Getting Voters OUT Of The Buy
Planning & Buying Insider, Joe Mandese - Thursday, February 26, 2026
What if political campaigns could target ads only to households that haven ...
- Deterministic Data A Major Factor In Infillion Acquisition Of Catalina
MediaDailyNews, Laurie Sullivan - Tuesday, February 24, 2026
AI-operated buying will become the norm within the next five years, wi ...
- Quad Duo: Gorilla Glue Taps Rise As Media AOR, Betty Launches 'Tough' Campaign
MAD, Fern Siegel - Friday, February 20, 2026
Rise leads the brand's digital and traditional media strategy cross-channel. ...
- Don't Be Dumb
Planning & Buying Insider, J. Walker Smith - Thursday, February 19, 2026
AI is dumbing down marketing like never before. Not dumb in ...
- Rebate Media Buyers, Defiant LA Team To Up Client ROI
MAD, Fern Siegel - Tuesday, February 17, 2026
By combining media, creative expertise, the pair aim to increase brand performa ...
- Thinlyveiledpitches.com
Planning & Buying Insider, Joe Mandese - Wednesday, February 18, 2026
Full disclosure: I was briefed in advance on Acadia's "itsyourrebate.com" launch toda ...