- NBC Leads Prime-Time Viewing With Sports-Heavy Content
Television News Daily, Wayne Friedman - Thursday, May 21, 2026
NBC Television Network leads all networks with a Nielsen-measured average 5.3 milli ...
- Nielsen: Cable, Broadcast Decline In March - Streaming Gains
Television News Daily, Wayne Friedman - Tuesday, May 19, 2026
Cable share for the month is down vs. a year ago, fr ...
- Bundling YouTube: Upfront Pulling All Media Budgets - Linear, Social
TV Watch, Wayne Friedman - Thursday, May 14, 2026
At its Brandcast upfront, YouTube execs talked about the platform's content foundati ...
- For 2026: Local TV Ad Trend Going To The 'Core'
TV Watch, Wayne Friedman - Monday, May 11, 2026
Local broadcasters say the marketplace is still "choppy." Scripps said weakness ...
- Sports Teams Must Take A Holistic Approach To TV Advertising: Nielsen
Around the Net In Media, Ray Schultz - Wednesday, May 6, 2026
Sports teams advertising in today’s three-pillared television scene should take a holistic approa ...
- Co-Viewing For The Big Screen: How Big A Deal Is This Now?
TV Watch, Wayne Friedman - Wednesday, May 6, 2026
TV still needs to up its game, despite what is still significa ...
- NBA Playoffs Soar, Incremental NBC Broadcast Coverage Cited
Television News Daily, Wayne Friedman - Thursday, April 30, 2026
NBA playoff viewership is up 20% through the first week-and-a-half, while N ...
- Nielsen Provides Inaccurate Metrics, NBCUniversal Exec Charges
Around the Net In Media, Ray Schultz - Thursday, April 16, 2026
Nielsen overestimates streaming viewership at the expense of traditional TV, says Ma ...
- Nielsen Top-Rated 2025-26 Programs: Netflix, CBS Score Big
Television News Daily, Wayne Friedman - Thursday, April 16, 2026
Netflix has five of the top ten shows and CBS has t ...
- Nielsen February Gauge Report Shows Little Change
Television News Daily, Wayne Friedman - Tuesday, April 14, 2026
Nielsen initially delayed the February release of the Gauge and Media Distribut ...
- Upfront 2026-27: 'What's A Network?'
Planning & Buying Insider, Joe Mandese - Wednesday, April 8, 2026
That was the question that closed Tuesday's MediaPost upfront panel discussion, b ...
- 'March Madness' Through 'Elite Eight' Round Reaches 10.3M Viewers
Television News Daily, Wayne Friedman - Wednesday, April 1, 2026
'March Madness" has hit its highest viewership since 1993, with the stronge ...
- Nielsen Makes Three Key Executive Appointments
Around the Net In Media, Ray Schultz - Friday, March 27, 2026
Nielsen has named Seth Ladetsky as head of global sports, the Sports Video Gro ...
- ANA Rolling Out Aquila In 30 Days
MediaDailyNews, Joe Mandese - Thursday, March 26, 2026
NASHVILLE -- The first wave will have data from Meta, YouTube a ...
- Oscars Down 9% To 17.9M Viewers
Television News Daily, Wayne Friedman - Wednesday, March 18, 2026
Disney benefited from the awards show, with major promotional time for ma ...
- Whoa, Nellie! Will It Be Linear By A Nose?
Planning & Buying Insider, Joe Mandese - Monday, March 16, 2026
Trade reporters typically cover Nielsen ratings like a horse race, but that ...
- Nielsen To Correct - Er, I Mean Methodologically Innovate - The Gauge
Planning & Buying Insider, Joe Mandese - Friday, March 13, 2026
I originally planned this column for Monday, the day before Nielsen normal ...
- Nielsen's Tone Deaf 'Upfront Planning Guide'
Planning & Buying Insider, Joe Mandese - Thursday, March 12, 2026
It's tone deaf because it features problematic legacy data its clients ...
- World Baseball Classic Delivers Highest Rating With U.S.-Mexico Game
Television News Daily, Wayne Friedman - Thursday, March 12, 2026
The game produced 5.02 million Nielsen-measured viewers - the highest-rated game ev ...
- All Of Nielsen's Horses And All Of Nielsen's Men
Planning & Buying Insider, Joe Mandese - Monday, March 9, 2026
"The buying season coming up is probably as nervous a market ...
- Nielsen: Trump Down 11%
Red, White & Blog, Joe Mandese - Thursday, February 26, 2026
Based on final estimate, Trump's SOTU audience has fallen 56% from h ...
- NBCU's Big Sports February: Any More Upfront Advertising Power Left?
TV Watch, Wayne Friedman - Thursday, February 26, 2026
NBCU posted an average 23.5 million viewers for its Milan Cortina Wint ...
- The Bloviator-In-Chief
Red, White & Blog, Joe Mandese - Wednesday, February 25, 2026
From one chief to another, maybe you'd want to consider a less-is-mo ...
- YouTube Tops Nielsen 'Distributor' Viewing Again, 12.5% Share
Television News Daily, Wayne Friedman - Tuesday, February 24, 2026
Last year, YouTube had a 10.8% share, while Disney was at ...
- Not Quite A Super Bowl Record: Were Expectations Higher?
TV Watch, Wayne Friedman - Tuesday, February 24, 2026
Data from a major contributor to the Big Data piece of t ...
- Sports On Streamers Up 52% In Q1, Prime Video Leads
Television News Daily, Wayne Friedman - Thursday, February 19, 2026
As of the first quarter, Amazon remains the top worldwide distributor ...
- NFL, College Football Scores: Big January For Linear, Streaming
Television News Daily, Wayne Friedman - Tuesday, February 17, 2026
Broadcast and cable rose month-to-month, while live, legacy TV networks and streami ...
- Super Bowl LX: Viewing Flat, Wagering Way Up
TV Watch, Wayne Friedman - Thursday, February 12, 2026
Sports betting was up 27% vs. a year ago for the b ...
- NBCU Delivers Second-Biggest Game: 124.9M Viewers
Television News Daily, Wayne Friedman - Tuesday, February 10, 2026
NBCU's NBC TV Network, Peacock - and Telemundo, NBC Sports Digital a ...
- NFL Playoffs: Ad Spend +5%, Viewers +10%
Television News Daily, Wayne Friedman - Friday, January 23, 2026
The six wild card games were up 10% to 31.7 million avera ...