- CDP's Under The Microscope
Research Brief, Jack Loechner - Friday, December 21, 2018
Marketer interest in CDPs continues to accelerate. In the first half ...
- Are Synthetic Insights Better, Worse Or Just Different Than Human Ones?
Planning & Buying Insider, Joe Mandese - Thursday, May 21, 2026
That's what I asked Brandience's Brian McHale when he briefed me ...
- Reddit Expands First-Party Measurement
MediaDailyNews, Laurie Sullivan - Wednesday, May 20, 2026
Looking to give advertisers another way to look at app ad-measurement dat ...
- Chatbot Ad IDs Share Data To Google, Microsoft, Other Analytics Providers
Data & Programmatic Insider, Laurie Sullivan - Monday, May 18, 2026
OpenAI, Microsoft and others recently introduced ads in their chatbots that crea ...
- Jeep Lands 'Most Patriotic' Brand Designation For 25th Year
Marketing Daily, Tanya Gazdik - Sunday, May 17, 2026
Other brands in the Brand Keys top 10 are Coca-Cola, Ford, Le ...
- Q1 Streaming Growth Slows As Disney+, Netflix, HBO Max See Gains
Television News Daily, Wayne Friedman - Friday, May 15, 2026
Antenna estimates that Disney+ was the fastest-growing service year-over-year, adding 5.4 millio ...
- Google Topples Apple As BrandZ's Most Valuable Brand
Marketing Daily, Sarah Mahoney - Thursday, May 14, 2026
Skyrocketing AI shakes up the playing field, as a record four bran ...
- Amazon Shifts Strategy, Replaces Rufus With Alexa Shopping Agent
MediaDailyNews, Laurie Sullivan - Wednesday, May 13, 2026
Amazon has added Alexa to search results across its marketplace. A ch ...
- Study: Consumers Largely Disinterested In Vehicle Buying
Marketing Daily, Tanya Gazdik - Wednesday, May 6, 2026
Price is the most important purchase factor, cited by 75% of c ...
- Linear Still Has Positive Brand ROI
Advanced TV Insider, Wayne Friedman - Wednesday, May 6, 2026
Linear TV is a cost-effective channel with extensive reach and long-term benefit ...
- Abuse Of Amazon Simple Service For Phishing On The Rise
Around the Net In Media, Ray Schultz - Tuesday, May 5, 2026
The Amazon Simple Email Service (SES) is being used to send phishing emails th ...
- 'Time' Posts Roster Of 10 Most Influential Media/Communications Companies
Around the Net In Media, Ray Schultz - Thursday, April 30, 2026
Time has released a list of the 10 most influential companies ...
- Poll Shows Many Democrats and Independents Often Avoid News About Trump
Around the Net In Media, Ray Schultz - Wednesday, April 29, 2026
Almost a third of U.S. adults — some 31% — often avo ...
- CMO Grades Slip In Boathouse Study
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, April 28, 2026
The discussions between CEOs and CMOs are increasingly focused on metrics a ...
- DoubleVerify Can Proceed With Suit Against Adalytics, Judge Rules
MediaDailyNews, Wendy Davis - Tuesday, April 28, 2026
DoubleVerify can proceed with defamation and false advertising claims against analytics compa ...
- Mom Guilt, Husband Playbooks -- And A $38B Holiday
Marketing Daily, Sarah Mahoney - Monday, April 27, 2026
Kay Jewelers goes for laughs with spot starring father-son footballers, while Teleflo ...
- Albertsons' Retail Arm Integrates Data Into Google, YouTube Advertising
MediaDailyNews, Laurie Sullivan - Monday, April 27, 2026
Albertsons Media Collective has brought first-party shopper data to YouTube and third-par ...
- You Should Have Seen It
Red, White & Blog, Joe Mandese - Tuesday, April 28, 2026
It was a bumper sticker I spotted on a truck in ...
- Trawling For News: People Seek In-Depth Material, Less Humor, Pew Reports
Publishing Insider, Ray Schultz - Thursday, April 23, 2026
Conservative Republicans and liberal Democrats seek depth, but moderates not as muc ...
- Trusted Media Brands Employ AI To Tell 'One Clear Story' To Ad Buyers
Around the Net In Media, Ray Schultz - Wednesday, April 22, 2026
Revenue, research and insights teams at Trusted Media Brands (TMB) are usi ...
- Contextualized Brands, Content Create 'Influence,' Study Finds
Advanced TV Insider, Wayne Friedman - Wednesday, April 22, 2026
A new study found 74% of respondents felt a brand's values "significant ...
- Dentsu Tells Marketers To Stop Worshipping Cheap Clicks
Research Intelligencer, Rob Williams - Tuesday, April 21, 2026
Years of chasing impressions and instant conversions created what the agency cal ...
- Google's Marvell Partnership Could Reduce 'Efficiency Tax'
Performance Marketing Insider, Laurie Sullivan - Monday, April 20, 2026
Whether it would lower costs for the entire industry by applying ...
- Omnicom Launches Frequency Probe, Finds 'Negative Reach'
Planning & Buying Insider, Joe Mandese - Monday, April 20, 2026
The just-published report - the first in a planned series of ongoi ...
- Jury Still Out On Jaguar Rebrand, Per Harris Poll
Marketing Daily, Tanya Gazdik - Wednesday, April 15, 2026
So far, the data shows a tradeoff: Equity is down in mo ...
- Amazon, Roku Maintain Strong Streaming Positions
Advanced TV Insider, Wayne Friedman - Wednesday, April 15, 2026
Hub Entertainment Research notes that some of the strongest aggregators are l ...
- Amazon Biopharma Research Debuts With AI Agents
MediaDailyNews, Laurie Sullivan - Tuesday, April 14, 2026
The company has partnered with Memorial Sloan Kettering to support accelerated antibo ...
- Survey Reveals News Outlets Are Not Seen As 'Trustworthy'
Around the Net In Media, Ray Schultz - Tuesday, April 14, 2026
New research from Magid shows a decline in the association of the word “trustworthy&rdqu ...
- Red Bull, Chobani, Unilever Named CPG Leaders -- But Smaller Brands Are Coming For Them
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 9, 2026
Circana's new annual report shows private label and emerging brands gaining shar ...
- Automotive TV Spending Falls 31% In March
Marketing Daily, Tanya Gazdik - Wednesday, April 8, 2026
"March was dominated by basketball, and auto advertisers were front-and-center with it ...