- CDP's Under The Microscope
Research Brief, Jack Loechner - Friday, December 21, 2018
Marketer interest in CDPs continues to accelerate. In the first half ...
- Poll Shows Many Democrats and Independents Often Avoid News About Trump
Around the Net In Media, Ray Schultz - Wednesday, April 29, 2026
Almost a third of U.S. adults — some 31% — often avo ...
- CMO Grades Slip In Boathouse Study
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, April 28, 2026
The discussions between CEOs and CMOs are increasingly focused on metrics a ...
- DoubleVerify Can Proceed With Suit Against Adalytics, Judge Rules
MediaDailyNews, Wendy Davis - Tuesday, April 28, 2026
DoubleVerify can proceed with defamation and false advertising claims against analytics compa ...
- Mom Guilt, Husband Playbooks -- And A $38B Holiday
Marketing Daily, Sarah Mahoney - Monday, April 27, 2026
Kay Jewelers goes for laughs with spot starring father-son footballers, while Teleflo ...
- Albertsons' Retail Arm Integrates Data Into Google, YouTube Advertising
MediaDailyNews, Laurie Sullivan - Monday, April 27, 2026
Albertsons Media Collective has brought first-party shopper data to YouTube and third-par ...
- You Should Have Seen It
Red, White & Blog, Joe Mandese - Tuesday, April 28, 2026
It was a bumper sticker I spotted on a truck in ...
- Trawling For News: People Seek In-Depth Material, Less Humor, Pew Reports
Publishing Insider, Ray Schultz - Thursday, April 23, 2026
Conservative Republicans and liberal Democrats seek depth, but moderates not as muc ...
- Trusted Media Brands Employ AI To Tell 'One Clear Story' To Ad Buyers
Around the Net In Media, Ray Schultz - Wednesday, April 22, 2026
Revenue, research and insights teams at Trusted Media Brands (TMB) are usi ...
- Contextualized Brands, Content Create 'Influence,' Study Finds
Advanced TV Insider, Wayne Friedman - Wednesday, April 22, 2026
A new study found 74% of respondents felt a brand's values "significant ...
- Dentsu Tells Marketers To Stop Worshipping Cheap Clicks
Research Intelligencer, Rob Williams - Tuesday, April 21, 2026
Years of chasing impressions and instant conversions created what the agency cal ...
- Google's Marvell Partnership Could Reduce 'Efficiency Tax'
Performance Marketing Insider, Laurie Sullivan - Monday, April 20, 2026
Whether it would lower costs for the entire industry by applying ...
- Omnicom Launches Frequency Probe, Finds 'Negative Reach'
Planning & Buying Insider, Joe Mandese - Monday, April 20, 2026
The just-published report - the first in a planned series of ongoi ...
- Jury Still Out On Jaguar Rebrand, Per Harris Poll
Marketing Daily, Tanya Gazdik - Wednesday, April 15, 2026
So far, the data shows a tradeoff: Equity is down in mo ...
- Amazon, Roku Maintain Strong Streaming Positions
Advanced TV Insider, Wayne Friedman - Wednesday, April 15, 2026
Hub Entertainment Research notes that some of the strongest aggregators are l ...
- Amazon Biopharma Research Debuts With AI Agents
MediaDailyNews, Laurie Sullivan - Tuesday, April 14, 2026
The company has partnered with Memorial Sloan Kettering to support accelerated antibo ...
- Survey Reveals News Outlets Are Not Seen As 'Trustworthy'
Around the Net In Media, Ray Schultz - Tuesday, April 14, 2026
New research from Magid shows a decline in the association of the word “trustworthy&rdqu ...
- Red Bull, Chobani, Unilever Named CPG Leaders -- But Smaller Brands Are Coming For Them
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, April 9, 2026
Circana's new annual report shows private label and emerging brands gaining shar ...
- Automotive TV Spending Falls 31% In March
Marketing Daily, Tanya Gazdik - Wednesday, April 8, 2026
"March was dominated by basketball, and auto advertisers were front-and-center with it ...
- Healthy Starts, Cravings Later: How 'Need States' Drive Daily Dining Decisions
QSR Insider, Teresa Buyikian - Thursday, April 9, 2026
Breakfast is the time when consumers opt for healthier choices like frui ...
- More Sports On Linear, Streamers? There's A Price To Pay
Advanced TV Insider, Wayne Friedman - Wednesday, April 8, 2026
By 2028, around 20%-40% of spending among Paramount Skydance, NBCU and Wa ...
- Amazon Wins Content Olympics While Everyone Else Brings Snacks
Research Intelligencer, Rob Williams - Tuesday, April 7, 2026
The e-commerce giant's video platform accounts for roughly 71.8% of all availab ...
- Higher Social Media Use Means Lower Belief In Democracy, Poll Shows
Around the Net In Media, Ray Schultz - Thursday, April 2, 2026
Americans who spend at least five hours a day on social med ...
- The Secondhand Economy Has a Supply Problem
Marketing Daily, Sarah Mahoney - Thursday, April 2, 2026
Demand for resale has never been stronger. The bottleneck is getting peop ...
- 2030 Forecast: Ad-Supported Video Soars 75% To $540B
Television News Daily, Wayne Friedman - Friday, April 3, 2026
"Social video advertising is becoming the dominant force, reshaping how content ...
- Meta Unveils 'Elite' AI Research Team, Focus On Recommendations
MediaDailyNews, Colin Kirkland - Wednesday, April 1, 2026
Meta is forming a team of "elite AI researchers" led by Ya ...
- Retailers Learn To Make Perimenopause A Marketing Cause
Marketing Daily, Les Luchter - Tuesday, March 31, 2026
Lead with solutions, not diagnoses, when targeting women on this health issu ...
- State Of The 'Currency' Marketplace: Fiesta, Siesta, Fiasco?
Planning & Buying Insider, Tony Jarvis - Wednesday, April 1, 2026
The Advertising Research Foundation's CIMM East Conference began where last year's le ...
- Comcast Engages In High-Stakes Streaming Pivot
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 31, 2026
The Comcast report demonstrates TV's role as a full-funnel driver of performan ...
- Global Streaming To Rise 29% By 2030 To $200B: Analyst
Television News Daily, Wayne Friedman - Monday, March 30, 2026
Over the last six years, streaming subscriptions have tripled in revenue fr ...