- Microsoft's Clarity Measures How Often AI Engines Cite Brands
MediaDailyNews, Laurie Sullivan - Friday, May 15, 2026
Microsoft has a vision to turn Clarity into AI-driven behavioral hub f ...
- IAB Issues 'Project Eidos' Standards, Strives To Reduce Campaign Data Chaos
MediaDailyNews, Laurie Sullivan - Thursday, May 14, 2026
The proposed standard will present an interoperable framework designed to work acro ...
- Bundling YouTube: Upfront Pulling All Media Budgets - Linear, Social
TV Watch, Wayne Friedman - Thursday, May 14, 2026
At its Brandcast upfront, YouTube execs talked about the platform's content foundati ...
- Comcast Connects 'Universal Ads' To AI Via MCP
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 13, 2026
Moving performance advertising and marketing deeper into TV, Comcast has released ...
- WBD Upfront: New Ad Solutions, Real-Time Dashboard
Television News Daily, Wayne Friedman - Wednesday, May 13, 2026
WBD is launching an "always-on" measurement and attribution dashboard, emphasizing efforts ...
- For 2026: Local TV Ad Trend Going To The 'Core'
TV Watch, Wayne Friedman - Monday, May 11, 2026
Local broadcasters say the marketplace is still "choppy." Scripps said weakness ...
- Snap Loses Users, Readies AR Glasses
MediaDailyNews, Colin Kirkland - Thursday, May 7, 2026
Snap's Dynamic Product Ads revenue grew more than 30% year-over-year, doubling adopti ...
- IAB Highlights Agentic Adoption In Video Ad-Spend Report
MediaDailyNews, Laurie Sullivan - Tuesday, May 5, 2026
Artificial intelligence has moved from experimental to operational in the past s ...
- Disney Q1 Ad Spend +5%, Streaming Ads +12%
Television News Daily, Wayne Friedman - Wednesday, May 6, 2026
Growth for streaming continues to outperform linear TV. The company says D ...
- Google Measurement Tools For AI Era Coming Soon
MediaDailyNews, Laurie Sullivan - Tuesday, May 5, 2026
As advertising reaches a new era in measurement and metrics, Google h ...
- NBA Playoffs Soar, Incremental NBC Broadcast Coverage Cited
Television News Daily, Wayne Friedman - Thursday, April 30, 2026
NBA playoff viewership is up 20% through the first week-and-a-half, while N ...
- Netflix Has Lowest Movie Ad Time Among Streamers
Advanced TV Insider, Wayne Friedman - Wednesday, April 29, 2026
Movie viewers see an average of 36 minutes of uninterrupted film conte ...
- CTV Performance Grows Faster Than Buyer Measurement Tools
MediaDailyNews, Rob Williams - Wednesday, April 29, 2026
MIAMI BEACH, FL -- Many marketers still rely on attribution models th ...
- Pinterest Brings Audience Data To CTV Through tvScientific
MediaDailyNews, Laurie Sullivan - Monday, April 27, 2026
Audience and performance data are reframing what CTV can do. It h ...
- Citing Supply-Side Intel Gains, Buyers Push Past Cheap Reach
MediaDailyNews, Rob Williams - Monday, April 27, 2026
MIAMI BEACH, FL -- Media buying is shifting from a narrow foc ...
- EU Watchdog Eyes Google Agentic
MediaDailyNews, Laurie Sullivan - Thursday, April 23, 2026
Google CEO Sundar Pichai disclosed that 75% of new code that creat ...
- NBA Regular Season Ad Spend Hits $760M, Viewing +16%
Television News Daily, Wayne Friedman - Wednesday, April 22, 2026
Regular-season NBA games across all platforms grew 16% to an average 1 ...
- EDO Offers Free AI Intel Platform To Advertisers, Agencies
Television News Daily, Wayne Friedman - Wednesday, April 22, 2026
EDO says the AI-enabled ChatEDO platform will help to remove "significant co ...
- Microsoft Boosts Agentic Web Ad Visibility
MediaDailyNews, Laurie Sullivan - Tuesday, April 21, 2026
Microsoft will expand query matching and personalize ads across Copilot, Bing a ...
- TikTok's Emerging Ad Formats Now Covered By Zefr
MediaDailyNews, Colin Kirkland - Monday, April 20, 2026
TikTok is onboarding enhanced third-party safety, suitability and measurement oversight - includi ...
- Streamers' Brand Ad Spend, Media Value Up 9% To $458M
Television News Daily, Wayne Friedman - Monday, April 20, 2026
Legacy TV network-based media companies continue to use their network-owned ad ti ...
- IAB: Ad Revenue Reached $294.6B In 2025
MediaDailyNews, Laurie Sullivan - Thursday, April 16, 2026
The 2025 Internet Advertising Revenue Report conducted by PwC released Thursday sho ...
- Albertsons Media Adds Incrementality Measurement
MediaDailyNews, Laurie Sullivan - Thursday, April 16, 2026
Albertsons has released incrementality metrics to help advertisers identify new customers a ...
- ChatGPT Ads Need Performance Metrics Before OpenAI Goes Public
Performance Marketing Insider, Laurie Sullivan - Friday, April 17, 2026
OpenAI will compete for performance ad budgets as it readies a conversi ...
- Meta Lowers Technical Barriers To Win New Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 15, 2026
Meta's ad-measurement updates - an AI-assisted Meta Pixel upgrade and a one-cli ...
- Viant DSP Buys TVision For $40M
Television News Daily, Wayne Friedman - Wednesday, April 15, 2026
Viant will incorporate TVision technology into its AI demand-side platform, where ...
- Nielsen Top-Rated 2025-26 Programs: Netflix, CBS Score Big
Television News Daily, Wayne Friedman - Thursday, April 16, 2026
Netflix has five of the top ten shows and CBS has t ...
- Nielsen February Gauge Report Shows Little Change
Television News Daily, Wayne Friedman - Tuesday, April 14, 2026
Nielsen initially delayed the February release of the Gauge and Media Distribut ...
- 2026 Best Movie Theater Start Since Pre-Pandemic
MediaDailyNews, Wayne Friedman - Monday, April 13, 2026
Movie studios have spent $283.9 million on nation TV advertising from 46,5 ...
- American Public Media Unveils Inform Media Network
Around the Net In Media, Ray Schultz - Wednesday, April 8, 2026
American Public Media has launched a digital audio network called Inform Media Netwo ...