- NBA 2025-26 Video Ad Revenue Hits $760M, Viewing Up 16%
Television News Daily, Wayne Friedman - Wednesday, April 22, 2026
Regular-season NBA games across all platforms grew 16% to an average 1 ...
- EDO Offers Free AI Intel Platform To Advertisers, Agencies
Television News Daily, Wayne Friedman - Wednesday, April 22, 2026
EDO says the AI-enabled ChatEDO platform will help to remove "significant co ...
- Microsoft Boosts Agentic Web Ad Visibility
MediaDailyNews, Laurie Sullivan - Tuesday, April 21, 2026
Microsoft will expand query matching and personalize ads across Copilot, Bing a ...
- TikTok's Emerging Ad Formats Now Covered By Zefr
MediaDailyNews, Colin Kirkland - Monday, April 20, 2026
TikTok is onboarding enhanced third-party safety, suitability and measurement oversight - includi ...
- Streamers' Brand Ad Spend, Media Value Up 9% To $458M
Television News Daily, Wayne Friedman - Monday, April 20, 2026
Legacy TV network-based media companies continue to use their network-owned ad ti ...
- IAB: Ad Revenue Reached $294.6B In 2025
MediaDailyNews, Laurie Sullivan - Thursday, April 16, 2026
The 2025 Internet Advertising Revenue Report conducted by PwC released Thursday sho ...
- Albertsons Media Adds Incrementality Measurement
MediaDailyNews, Laurie Sullivan - Thursday, April 16, 2026
Albertsons has released incrementality metrics to help advertisers identify new customers a ...
- ChatGPT Ads Need Performance Metrics Before OpenAI Goes Public
Performance Marketing Insider, Laurie Sullivan - Friday, April 17, 2026
OpenAI will compete for performance ad budgets as it readies a conversi ...
- Meta Lowers Technical Barriers To Win New Advertisers
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 15, 2026
Meta's ad-measurement updates - an AI-assisted Meta Pixel upgrade and a one-cli ...
- Viant DSP Buys TVision For $40M
Television News Daily, Wayne Friedman - Wednesday, April 15, 2026
Viant will incorporate TVision technology into its AI demand-side platform, where ...
- Nielsen Top-Rated 2025-26 Programs: Netflix, CBS Score Big
Television News Daily, Wayne Friedman - Thursday, April 16, 2026
Netflix has five of the top ten shows and CBS has t ...
- Nielsen February Gauge Report Shows Little Change
Television News Daily, Wayne Friedman - Tuesday, April 14, 2026
Nielsen initially delayed the February release of the Gauge and Media Distribut ...
- 2026 Best Movie Theater Start Since Pre-Pandemic
MediaDailyNews, Wayne Friedman - Monday, April 13, 2026
Movie studios have spent $283.9 million on nation TV advertising from 46,5 ...
- American Public Media Unveils Inform Media Network
Around the Net In Media, Ray Schultz - Wednesday, April 8, 2026
American Public Media has launched a digital audio network called Inform Media Netwo ...
- TikTok, HubSpot Integration Unifying Campaign Management
MediaDailyNews, Colin Kirkland - Tuesday, April 7, 2026
By expanding its partnership with HubSpot, TikTok is now integrated within t ...
- 'Super Mario Galaxy' Blasts Off With Record $190M Opening
MediaDailyNews, Wayne Friedman - Monday, April 6, 2026
"Super Mario," with a three-day weekend score of $130.9 million, immediately to ...
- Linear Network 'Media Value' Plummets In Q1
Television News Daily, Wayne Friedman - Thursday, April 2, 2026
"Media value" for linear TV networks is down 16% to $1.24 billi ...
- State Of The 'Currency' Marketplace: Fiesta, Siesta, Fiasco?
Planning & Buying Insider, Tony Jarvis - Wednesday, April 1, 2026
The Advertising Research Foundation's CIMM East Conference began where last year's le ...
- 'March Madness' Through 'Elite Eight' Round Reaches 10.3M Viewers
Television News Daily, Wayne Friedman - Wednesday, April 1, 2026
'March Madness" has hit its highest viewership since 1993, with the stronge ...
- IAB Explores Future Video Outcomes From Agentic
MediaDailyNews, Laurie Sullivan - Monday, March 30, 2026
The IAB released a whitepaper Monday exploring autonomous AI systems that ha ...
- PQ: AI So Far Having Negligible Effect On Consumer Time Spent With Media
MediaDailyNews, Joe Mandese - Tuesday, March 31, 2026
While the direct impact has been minuscule, the indirect effect is impacti ...
- Automotive TV Spending Levels Off In February
Marketing Daily, Tanya Gazdik - Wednesday, March 25, 2026
Over 35% of total auto industry spend in February went toward t ...
- 'March Madness' First Weekend: Ad Spend +5%, Viewing +7%
Television News Daily, Wayne Friedman - Thursday, March 26, 2026
National TV advertising on all networks grew to $499.0 million, according ...
- Consumers Struggle To Distinguish Between Streamers, Programs On Platforms
Advanced TV Insider, Wayne Friedman - Wednesday, March 25, 2026
When respondents were asked to identify top original programming with its premi ...
- 'Project Hail Mary' Receives $80M Box Office Touchdown
MediaDailyNews, Wayne Friedman - Sunday, March 22, 2026
The science-fiction adventure film - expected to deliver $50 million to $ ...
- Smartly To Acquire Incrmntal, Improve Campaign Measurements
MAD, Fern Siegel - Wednesday, March 18, 2026
The acquisition aids brands and agencies in media planning. ...
- Inside A Model Intended To Fix Overspending
MediaDailyNews, Laurie Sullivan - Wednesday, March 18, 2026
Research led Prescient AI to develop and launch new marketing mix mode ...
- Oscars Down 9% To 17.9M Viewers
Television News Daily, Wayne Friedman - Wednesday, March 18, 2026
Disney benefited from the awards show, with major promotional time for ma ...
- Whoa, Nellie! Will It Be Linear By A Nose?
Planning & Buying Insider, Joe Mandese - Monday, March 16, 2026
Trade reporters typically cover Nielsen ratings like a horse race, but that ...
- Gaut Oversees Product Management For Novus
MAD, Fern Siegel - Thursday, March 12, 2026
The new hire is known for creating successful delivery standards while mitigati ...