- YouTube Earns MRC Brand-Safety Accreditation For Shorts
MediaDailyNews, Colin Kirkland - Thursday, June 4, 2026
The MRC has awarded its brand-safety accreditation to YouTube for the six ...
- Consumers With Control Options Respond Better To Online Advertising
Around the Net In Media, Ray Schultz - Wednesday, June 3, 2026
Consumers feel “ambushed and annoyed,” by digital advertising -- and some are tuni ...
- Nielsen Unveils New-And-Improved Integrations With Mediaocean, Polk, MRI-Simmons
MediaDailyNews, Joe Mandese - Thursday, June 4, 2026
Explicit details were not disclosed, but Nielsen said the integrations enhance i ...
- YouTube Leads Netflix In Global Daily Viewing
Television News Daily, Wayne Friedman - Thursday, June 4, 2026
Research from average daily viewing time across nearly 20 international markets sho ...
- Colbert, Kimmel? Late-Night TV Scores Well On YouTube
Advanced TV Insider, Wayne Friedman - Wednesday, June 3, 2026
NBC's "Tonight Show Starring Jimmy Fallon" had the best results with 15 ...
- NFL Season Ad Spend Rises 7% To $5.9B
Television News Daily, Wayne Friedman - Wednesday, June 3, 2026
Regular NFL season TV ad revenue was up 6% to $4.1 billio ...
- CBS News Fires Top '60 Minutes' Correspondent Scott Pelley
Television News Daily, Wayne Friedman - Wednesday, June 3, 2026
Pelley was fired after a contentious staff meeting with Nick Bilton, t ...
- More Late-Night Ad Dollars? What Remains For Kimmel, Fallon
TV Watch, Wayne Friedman - Wednesday, June 3, 2026
Recent estimates show the three big broadcast late-night shows up 70% ...
- Comscore Releases First Ever Share Data For AI
Media 3.0, Joe Mandese - Tuesday, June 2, 2026
The data benchmarks share of prompt volume among the Big 3 ...
- Minecraft Taps Creator Partnership Platform To Power Affiliate Program
MediaDailyNews, Colin Kirkland - Monday, June 1, 2026
Minecraft 's partnership with Impact.com to power its recently announced affiliate progr ...
- Midterm Ad Spend Soars, California Leads At $315M
Television News Daily, Wayne Friedman - Tuesday, June 2, 2026
For the month of May, California is the highest spender at $1 ...
- FAST Growth Among Younger Audiences - How Far Can It Go?
TV Watch, Wayne Friedman - Tuesday, June 2, 2026
Can we drill down into all the overlapping behavioral and viewing tren ...
- Attention Is Nice, Revenue Is Nicer, Study Of 80,000 Video Ads Finds
Research Intelligencer, Rob Williams - Monday, June 1, 2026
Attention and revenue often have very little to do with one anothe ...
- Legacy Stations On The Ropes? Define Their 'Core'
TV Watch, Wayne Friedman - Monday, June 1, 2026
The focus is on live programming of all types - news, sport ...
- NBA Conference Finals Viewing Soars
Television News Daily, Wayne Friedman - Friday, May 29, 2026
Both the Eastern and Western NBA Conference finals have witnessed rising viewersh ...
- Measure This: Engagement, Viewing... Or Fandom?
TV Watch, Wayne Friedman - Friday, May 29, 2026
Does "engagement" have a connection with "viewing" for TV/streaming shows? In rece ...
- Rentrak Returns: Comscore Sells Movie Data Business For $70M
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2026
Comscore Movies will rebrand as Rentrak. The box office/movie data-tracking company, whi ...
- Walmart Connect Expands Offsite Ad Targeting With Yahoo DSP
MediaDailyNews, Laurie Sullivan - Thursday, May 28, 2026
Walmart Connect has expanded its offsite media strategy with additional demand-side platfor ...
- Obit: Long-Time Media Research Leader Andy Brown, Dead At 63
MediaDailyNews, Joe Mandese - Tuesday, May 26, 2026
Andy Brown, best known for his role as chairman-CEO of Kantar Medi ...
- Returning Streamer Shows' Season Gaps Continue To Rise
Television News Daily, Wayne Friedman - Wednesday, May 27, 2026
Analysis of 1,611 scripted original shows on premium streamers found viewers wait ...
- 'Mandalorian And Grogu' Leads Holiday Weekend Box Office, Rockets To $102M
MediaDailyNews, Wayne Friedman - Monday, May 25, 2026
Disney+ TV series "The Mandalorian" gave a boost to the film's marketin ...
- Google, Netflix, Amazon To Dominate CTV By 2030s
TV Watch, Wayne Friedman - Tuesday, May 26, 2026
Global CTV-based advertising will nearly double in four years to $81 billi ...
- FIFA Sizzle Or Fizzle? Why So Few Sponsors Can Prove ROI
Marketing Daily, Sarah Mahoney - Thursday, May 21, 2026
The World Cup frenzy is real. Gartner's research shows most sponsors ha ...
- Sports Content Rises On Streamers, HBO Max Leads
Television News Daily, Wayne Friedman - Friday, May 22, 2026
HBO Max leads among major global streamers for accessing overall available spor ...
- Are Synthetic Insights Better, Worse Or Just Different Than Human Ones?
Planning & Buying Insider, Joe Mandese - Thursday, May 21, 2026
That's what I asked Brandience's Brian McHale when he briefed me ...
- NBC Leads Prime-Time Viewing With Sports-Heavy Content
Television News Daily, Wayne Friedman - Thursday, May 21, 2026
NBC Television Network leads all networks with a Nielsen-measured average 5.3 milli ...
- 50+ Video Homes Show More 'Hybrid' Streaming, Linear
Advanced TV Insider, Wayne Friedman - Wednesday, May 20, 2026
"Hybrid" households with viewers 50+ are overrepresented at a 114 index, compar ...
- Reddit Expands First-Party Measurement
MediaDailyNews, Laurie Sullivan - Wednesday, May 20, 2026
Looking to give advertisers another way to look at app ad-measurement dat ...
- Meta Expands IAS Block Lists To Threads
MediaDailyNews, Colin Kirkland - Monday, May 18, 2026
Meta has expanded its partnership with Integral Ad Science, bringing the company ...
- Nielsen: Cable, Broadcast Decline In March - Streaming Gains
Television News Daily, Wayne Friedman - Tuesday, May 19, 2026
Cable share for the month is down vs. a year ago, fr ...