Minecraft, which is the world's best-selling video game of all
time, is now utilizing Impact.com to power its recently announced affiliate program, providing the gaming company with a digital platform on which to discover,
recruit, and manage creator partnerships at scale.
The popular sandbox game and IP introduced its first affiliate program in April, allowing brands and creators to earn commissions by promoting
products and subscriptions to their audience through the video game's native marketplace.
As affiliates, brands and creators are able to direct their audiences to the official Minecraft
marketplace via a unique link, where consumers can purchase promoted content.
Through the partnership with Impact.com's Creator and Performance partnership
solutions, Minecraft can discover and manage creators within a unified platform, with the added ability to track performance, attribute, and pay out creators in real-time for engagement with the
content they are already making and sharing.
Notably, via
Impact.com, Minecraft can support multiple partner types within the game's native ecosystem, including
creators, publishers, educators and Minecraft Marketplace partners, while better understanding which content resonates most with which audiences.
advertisement
advertisement
With between 170 and 200 million monthly active
users and over 325 million units sold, Minecraft is becoming one of the largest gaming opportunities for creators and brands to showcase their products and services.
So far, Minecraft
Marketplace creators have earned over $500 million, with almost 300 partner organizations actively publishing content.