• by Laurie Sullivan , May 13, 2026

Semrush, an Adobe company, now integrates data into Lovable's artificial intelligence (AI) creation platform to enable those who are developing apps and websites gain access to advanced search datasets. 

This new partnership gives Lovable, a Stockholm-based AI company, users access to Semrush’s search-intelligence data when building experiences. As AI and agentic consume the web, this partnership is about ensuring websites and apps that get built also get discovered.

Visibility is the problem this partnership hopes to solve, along with giving marketers tools to "vibe code" apps and websites by bringing search intelligence into the building process.

Pavel Fabrikantov, senior vice president of product at Semrush, told MediaPost organic traffic has always been important for any business, but especially now as the industry moves deeper into AI, large language models, and agentic. Businesses now see how important it has become to remain visible across apps and the web. 

"Organic traffic is essential, especially now as search continues to change," Fabrikantov said, and agentic AI determines what it will serve up to consumers.

Lovable's platform lets anyone describe the app or website to build in detail, press "submit," and a few minutes later the AI platform has built the first version of the project without anyone having to do coding.

The two companies confirmed that Lovable is the first platform to offer Semrush data within a builder platform.

Until recently coding software to build apps and websites or platforms was only accessible to those with technical skills. Now this partnership emerges as a new generation of thinking. 

Strong brand visibility across the web requires search engine optimization (SEO) and agentic search optimization (ASO).

Companies with aligned SEO and AI teams are more than 3x more likely to say AI visibility is actionable, while nearly a quarter of siloed companies suggest it’s not measurable at all, according to Semrush’s brand visibility guide.  

Search is no longer one channel, which is the challenge. It has become fragmented.

Bringing Semrush intelligence directly into the building experience allows users to ask how their app is performing in search.

And they can do this directly in the chat feature, including identifying keywords that drive traffic, find content gaps, as well as create, deploy and launch landing pages.

Integrating Semrush’s search-data infrastructure, from 28B keywords and 43T backlinks, to 808 million domain profiles into Lovable's platform enables any marketer willing to try and build an AI-native app builders to not only create, but to grow visibility across search platforms for its brands.

Lovable has an interesting business model. Last week the company announced it would offer full-time employees a 10% pay rise every year on their work anniversary. The company's CEO and cofounder Anton Osika outlined the new policy on X.

“Because people get more valuable the longer they stay, and they shouldn't have to worry about getting a raise or not," Osika wrote. And when questioned about the strategy, he wrote, "the same applies to each anniversary."

Techcrunch wrote that "in the U.S. corporate world, employees don’t generally get built-in raises unless they’ve unionized, and even then, a 10% raise across the board is typically spread over multiple years of a contract, not delivered annually."

The company is based in Stockholm. The proposal struck me as generous — and a smart way to quell the water-cooler gossip around salaries.