• by Colin Kirkland , June 2, 2026

To help foster engagement around longer-form content on Instagram and Facebook, Meta is testing a new feature called “Series” that welcomes episodic crea tor-made videos.

According to TechCrunch, Meta has tapped a handful of creators to create and publish video series that utilize their new and existing Reels.

Each video segment, or Reel, should become part of a larger story or message that will be visible in a dedicated hub on the creator’s profile.

"If a creator is doing a '10 days of healthier baking' series, they can bundle all 10 videos into a single series," TechCrunch notes, adding that "people can find all the episodes, watch them in order, and pick up where they left off."

While scrolling the Reels feed on Instagram or Facebook, users may begin to see the option to watch a full series related to specific videos, with the added ability to save series to watch at a later time.

The feature mirrors a TikTok feature of the same name, which launched in 2023, allowing eligible creators to post up to 80 paywalled videos between 30 seconds and 20 minutes long into a unified collection for paying fans. 

With the influx of video content on social-media platforms, the line between creator-made content and full-length episodic content has begun to fade.

TikTok recently partnered with the Tubi streaming service, which has uploaded over 16,000 episodes made by roughly 200 creators. 

Over the past few years, TikTok has been extending its video-length limit in attempts to compete with YouTube, moving from 3-minute uploads to 30 minute uploads, and in some markets even testing hour-long video uploads. 

Notably, longer video uploads can lead to expanded advertising opportunities within a single piece of content.

According to TechCrunch, Meta is still in the process of developing ways to monetize its Series feature.