• by Fern Siegel , June 17, 2026

Professional soccer player and actor ("Ted Lasso”) Cristo Fernández has joined forces with Tequila Cazadores in a new ad campaign, “Carded by Cristo.”

The ad is running on social, with creative by M Booth and TEAM. Given excitement for the World Cup, Cristo is celebrating soccer lovers via the Cazadores Real Fan Cards. “Carded by Cristo” reimagines the yellow and red referee cards as a badge of pride for fans everywhere.

“It’s a full-circle moment for me — returning to professional fútbol with El Paso Locomotive FC and partnering again with Tequila Cazadores to celebrate the sport that has given me so much. With the world's attention on fútbol this summer, we wanted to celebrate the people who give the game its soul: the fans. Their passion, energy and belief are what make fútbol truly special,” said Fernández.

Fans 21+ can get carded by Cristo. At the digital hub, visitors take a quiz to discover which fan card matches their personality, along with a corresponding cocktail pairing. At the center of the experience is Cristo’s signature game-day cocktail, El Golazo, a tropical margarita that combines Reposado tequila, pineapple, lime, agave and fresh jalapeño.

They can also follow @TequilaCazadoreson Instagram for exclusive “Carded by Cristo” content. There are surprise fan moments throughout the summer and a limited-edition fútbol-inspired bottle jersey.

“We are reimagining one of the sport’s most recognizable symbols as a way to bring fans together to celebrate the personalities, traditions and energy that make fútbol fandom unforgettable,” said Jay Needham, global senior brand director for Tequila Cazadores and Agave.

Tequila Cazadores is part of the Bacardi Limited portfolio.