• by Teresa Buyikian , Yesterday

Nearly thirty years after opening its first U.S. location in Northern California, chicken chain Jollibee has finally hit the streets of San Francisco. 

The Filipino QSR chicken brand opens a downtown San Francisco location -- in the city's busiest transit hub on Market Street near the Powell Street BART station -- late last week.

“The Bay Area has welcomed Jollibee with open arms ever since we debuted our very first U.S. location in Daly City nearly three decades ago,” said Beth Dela Cruz, president, Jollibee North America. “This dynamic city is a milestone location for us as we continue to accelerate our growth across California. We look forward to connecting with even more guests and serving them the food and hospitality that sets us apart.”

The San Francisco eatery has several promos planned for the grand opening weekend.

The first 100 customers on opening day July 31 received one-year of free Chickenjoy fried chicken (in the form of one 6-piece bucket per month for 12 months) along with a new “I Heart Jollibee SF” t-shirt.

The first 100 customers on Aug. 1 received a red and white canvas “Jolly Waves” tote bag and.

The first 100 on Aug. 2 received two sets of Jollibee decorative lights. 

Jollibee, which now boasts 13 Northern California locations, is poised to gain two more -- in the cities of Oxnard and Elk Grove -- soon.

The chain currently has more than 100 U.S. stores and announced the goal of 500 U.S. locations by 2030.

The chain’s 1,800 global locations are in 17 countries, with the majority in the Philippines. 

The brand is also solidifying its connection to Northern California through a partnership with San Francisco’s Golden State Warriors.