SARAH MAHONEY

Articles by Sarah All articles by Sarah

• Stitch Fix Turns A Compliment Drought Into A Marketing Strategy in Marketing Daily on 04/02/2026
  

  One in four clients hadn't heard "you look great" in 30 days -- so Stitch Fix built a campaign around that fact.

• The Secondhand Economy Has a Supply Problem in Marketing Daily on 04/02/2026
  

  Demand for resale has never been stronger. The bottleneck is getting people to sell -- and that changes everything for apparel brands.

• Nike's Turnaround Stumbles in Marketing Daily - Top of the News on 04/01/2026
  

  The company admits progress is slow, but scores a hit with its Mind collection while defending its struggling Converse brand.

• Why Store Brands Keep Winning in Retail Insider on 04/01/2026
  

  Costco's $17, 24-pack energy drink rattled Celsius, which charges $38 for the same count. That's the private label story in a can.

• Adios To Allbirds: Another Fallen Unicorn in Marketing Daily on 03/31/2026
  

  The sustainable sneaker brand's tumble is the latest casualty of an antiquated D2C business model.

• Unilever's Shrink-To-Grow Playbook Behind McCormick Mega-Merger in Marketing Daily on 03/31/2026
  

  The $45 billion deal lets it shake off decades of conglomerate logic, looking for faster growth.

• Marks & Spencer Moves To Nordstrom With Women's Fashion in Marketing Daily on 03/30/2026
  

  One of the U.K.'s best-loved value brands is headed to the luxury retailer.

• Head & Shoulders Welcomes 'A New Day,' Adds MLS Sponsorship in Marketing Daily on 03/30/2026
  

  As the new head of brand marketing, P&G's Omar Goff is pivoting the brand to "culture-forward" marketing.

• With Soft Sales, H&M Warns About Impact Of Iran War in Marketing Daily on 03/27/2026
  

  Long-term portfolio pruning is increasing profits, but CEO says prolonged conflict will simply add stress to already-pressured consumers.

• Lay's Bets On WhatsApp To Win The World Cup in CPG Insider on 03/27/2026
  

  Messi, Beckham, and Steve Carell. One group chat, 2.6 million followers. Lay's "scaled intimacy" is just getting started.

Comments by Sarah All comments by Sarah

• No Right Move: Target's DEI Retreat Triggers Lose-Lose Consumer Battle by Sarah Mahoney (Marketing Daily on 02/20/2025)
  

  Oops. Thanks for the catch, Bill. 

• Consumers Increasingly Upbeat About The Economy by Sarah Mahoney (Marketing Daily on 08/28/2024)
  

  Sorry for the delay in responding. McKinsey says it is a nationally representative sample of about 4,000 consumers, weighted to US Census Bureau demographics. 

• Digital Ad Demand Still Healthy, But Slightly Behind Last Quarter by Sarah Mahoney (Marketing Daily on 07/08/2024)
  

  Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by 10% or more. (Specifically, 7.2% of respondents increased digital ad spending by 20% or more, 15.3% by between 15 and 20%, and 22% by between 10 and 15%.) The remainder also increased spending, but by smaller percentages, with 20.3% spending between 5 and 10% more, and 19.9% increasing spending by more than 0 but less than 5%.

• Cacique: Mexican Food Now Outsells Italian by Sarah Mahoney (Marketing Daily on 06/28/2023)
  

  Ah, you mean the headline of the story. I was surprised too, because, well, pizza. But in terms of restaurants, Mexican is biggest percentage: https://brizodata.com/en/mexican-food-is-the-most-popular-ethnic-food-type-in-the-usa-representing-11-percent-of-all-restaurants/And in terms of taste, there's this: https://www.leaders.com/news/business/americans-food-preferences-are-shifting/

• Cacique: Mexican Food Now Outsells Italian by Sarah Mahoney (Marketing Daily on 06/28/2023)
  

  Which claim? I'll track it down.

• Purpose Fails: Most Consumers Can't Name A Brand Making A Difference by Sarah Mahoney (Marketing Daily - Top of the News on 03/21/2023)
  

  Hi James: Sample size is 2,000, and here's a link to the findings. https://insights.gfk.com/bridging-the-purpose-gap

• With Jalen Hurts In Ads, 'Solid' Sales At Columbia Sportswear by Sarah Mahoney (Marketing Daily on 02/06/2023)
  

  Thanks for catching my error. 

• Amazon Ends Its Smile Charity Program Due To Low Impact by Sarah Mahoney (Marketing Daily - Top of the News on 01/19/2023)
  

  Oui, that is what the writer meant to say. "C'est gênant," as my high-school French teacher would say. Thanks, and we've fixed the error.

• Sorry, Bert Parks -- Dick's Is Redefining Miss America by Sarah Mahoney (Marketing Daily - Top of the News on 07/28/2021)
  

  Thanks, Kurt, for pointing out my error. I added a correction to credit the late great Johnny Desmond. 

• With Sales Blazing, Best Buy Reaches Deeper Into Senior Territory by Sarah Mahoney (Marketing Daily - Top of the News on 06/02/2021)
  

  Thanks for your comment. $150 is indeed the price of the new phone. Perhaps you are thinking of other models, which do cost in the $75 range? The Best Buy and Lively site have more product information.

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