SARAH MAHONEY

Articles by Sarah All articles by Sarah

• What Ulta's Numbers Might Say About Consumers' Mood in Marketing Daily on 05/29/2026
  

  With an extra emphasis on experience and value, shoppers are hungry for something new -- and something easy.

• WK Kellogg Uses SPOONS To Spell Out Nutrition in CPG Insider on 05/29/2026
  

  The cereal maker, long a MAHA punching bag, says it will ease consumer confusion about protein, fiber and sugar.

• Snickers Ratchets Up Its Peanut Butter War in Marketing Daily on 05/28/2026
  

  The Mars brand trolls Hershey with a focus group full of Reeses.

• New York Life's Soccer Ads Highlight The People Behind The Players in Marketing Daily on 05/28/2026
  

  In "The Assist," the insurance company spotlights the mentors, coaches and communities behind the U.S. Men's team.

• Lululemon Forms Uneasy Truce With Cranky Founder in Marketing Daily on 05/27/2026
  

  The deal buys 18 months of quiet from perma-grouch Chip Wilson, in exchange for two seats on the company's board.

• Etsy Combats 'Mindless' Social By Focusing On 'Ministones' in Retail Insider on 05/27/2026
  

  The ecommerce company's "Celebrate Being Human" campaign pivots from makers to buyers.

• Victoria's Secret Wants Its Sexy Back in Marketing Daily on 05/26/2026
  

  The new ticker symbol says everything about the company's latest brand pivot.

• Near-$1B Marketing Flywheel Drives Coach's 31% Gain in Marketing Daily on 05/26/2026
  

  What brands can steal from Tapestry's increasingly sophisticated growth playbook.

• SPF Gets More Personality in Marketing Daily on 05/22/2026
  

  Suncare brands are promoting play, provocation, and a few guilt trips to stay relevant.

• BBQ Season Kicks Off With Lawry's Ode To Mom in CPG Insider on 05/22/2026
  

  Major seasonal trends include smokers, open flames, and this year's star: Swicy & Heat 2.0.

Comments by Sarah All comments by Sarah

• No Right Move: Target's DEI Retreat Triggers Lose-Lose Consumer Battle by Sarah Mahoney (Marketing Daily on 02/20/2025)
  

  Oops. Thanks for the catch, Bill. 

• Consumers Increasingly Upbeat About The Economy by Sarah Mahoney (Marketing Daily on 08/28/2024)
  

  Sorry for the delay in responding. McKinsey says it is a nationally representative sample of about 4,000 consumers, weighted to US Census Bureau demographics. 

• Digital Ad Demand Still Healthy, But Slightly Behind Last Quarter by Sarah Mahoney (Marketing Daily on 07/08/2024)
  

  Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by 10% or more. (Specifically, 7.2% of respondents increased digital ad spending by 20% or more, 15.3% by between 15 and 20%, and 22% by between 10 and 15%.) The remainder also increased spending, but by smaller percentages, with 20.3% spending between 5 and 10% more, and 19.9% increasing spending by more than 0 but less than 5%.

• Cacique: Mexican Food Now Outsells Italian by Sarah Mahoney (Marketing Daily on 06/28/2023)
  

  Ah, you mean the headline of the story. I was surprised too, because, well, pizza. But in terms of restaurants, Mexican is biggest percentage: https://brizodata.com/en/mexican-food-is-the-most-popular-ethnic-food-type-in-the-usa-representing-11-percent-of-all-restaurants/And in terms of taste, there's this: https://www.leaders.com/news/business/americans-food-preferences-are-shifting/

• Cacique: Mexican Food Now Outsells Italian by Sarah Mahoney (Marketing Daily on 06/28/2023)
  

  Which claim? I'll track it down.

• Purpose Fails: Most Consumers Can't Name A Brand Making A Difference by Sarah Mahoney (Marketing Daily - Top of the News on 03/21/2023)
  

  Hi James: Sample size is 2,000, and here's a link to the findings. https://insights.gfk.com/bridging-the-purpose-gap

• With Jalen Hurts In Ads, 'Solid' Sales At Columbia Sportswear by Sarah Mahoney (Marketing Daily on 02/06/2023)
  

  Thanks for catching my error. 

• Amazon Ends Its Smile Charity Program Due To Low Impact by Sarah Mahoney (Marketing Daily - Top of the News on 01/19/2023)
  

  Oui, that is what the writer meant to say. "C'est gênant," as my high-school French teacher would say. Thanks, and we've fixed the error.

• Sorry, Bert Parks -- Dick's Is Redefining Miss America by Sarah Mahoney (Marketing Daily - Top of the News on 07/28/2021)
  

  Thanks, Kurt, for pointing out my error. I added a correction to credit the late great Johnny Desmond. 

• With Sales Blazing, Best Buy Reaches Deeper Into Senior Territory by Sarah Mahoney (Marketing Daily - Top of the News on 06/02/2021)
  

  Thanks for your comment. $150 is indeed the price of the new phone. Perhaps you are thinking of other models, which do cost in the $75 range? The Best Buy and Lively site have more product information.

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