Rob Williams
Member since November 2018Contact Rob- None MediaPost
- 77 Mackey Avenue
- Port Washington New York
- 11050 USA
Rob Williams is a writer and editor who lives near New York City.
- Viewers Want Better TV Search, Get Chatbots Instead in
Research Intelligencer on
04/20/2026
Nothing says seamless user experience like asking AI where to watch a playoff game, then immediately Googling whether the AI is hallucinating again.
- Brands Bought All The AI, Forgot To Fix The Chaos, Merkle Says in
Research Intelligencer on
04/17/2026
A jolting 95% of businesses haven't seen ROI from their internal AI projects.
- Authenticity Is Only KPI That Can't Be Automated, But Brands Will Try Anyway in
Research Intelligencer on
04/16/2026
Consumers reward brands that feel genuine, punish those that do not and expect AI to be both invisible and clearly labeled at the same time.
- Social Platforms Keep Teens Hooked, Parents Keep Losing The Argument in
Research Intelligencer on
04/15/2026
Most teens say social media neither helps nor hurts their mental health, while a quarter of parents say social media is harmful.
- Gen Z Grows Up, Keeps Scrolling, Still Doesn't Trust You in
Research Intelligencer on
04/14/2026
If your brand strategy relies on making young people feel bad about themselves, it may be time to revisit the deck.
- The $165B 'Annoyance Economy' -- Friction Is The Business Model in
Research Intelligencer on
04/13/2026
American consumers are losing billions to what can only be described as professionally engineered inconvenience.
- B2B Marketers Discover 'Revenue' After Years Of Enjoying Activities in
Research Intelligencer on
04/10/2026
About 29% of B2B marketing executives admit they aren't confident their GTM efforts drive measurable business outcomes.
- Consumers Want Video, Brands Keep Sending Emails Anyway in
Research Intelligencer on
04/09/2026
A full 80% of consumers say they want more video from brands, yet only 13% say they actually get it regularly.
- Luxury Is Back, And Media Buyers Can Finally Stop Whispering About It in
Research Intelligencer on
04/08/2026
All income groups are spending more on luxury, but higher-income households are leading the charge.
- Amazon Wins Content Olympics While Everyone Else Brings Snacks in
Research Intelligencer on
04/07/2026
The e-commerce giant's video platform accounts for roughly 71.8% of all available streaming programs among the major SVOD players tracked.
- Omnicom Media: 32% Of You Are Skeptical I Even Wrote This Column
by
Joe Mandese
(Media 3.0 on
03/04/2026)
Fascinating! I came for the AI slop discourse, and ended up staying for the emerging academic field of Ginsu economics.
- Omnicom Media: 32% Of You Are Skeptical I Even Wrote This Column
by
Joe Mandese
(Media 3.0 on
03/04/2026)
Great read. So the real question: when AI slop and AI sex collide, what does my AI shopping agent recommend next? Mushroom coffee, bitcoin, testosterone gummies and a set of Ginsu knives?
- 2025 Ends Flat, December Climbs Just 0.2%
by
Joe Mandese
(MediaDailyNews on
01/30/2026)
Interesting
- 2025 Ad Market Came In Like A Lion, Going Out Like A Lamb
by
Joe Mandese
(MediaDailyNews on
12/31/2025)
That's very interesting.
- Is It Smart To Turn All Sports Fans Into Sports Bettors?
by
Dave Morgan
(Media Insider on
10/30/2025)
Great column, Dave! Here’re my two cents, before I lose them betting on the Knicks. Sports gambling has always lived on the margins, but now that it’s mainstream, things have changed. What used to celebrate athletic talent, discipline and teamwork now glorifies the payout instead of the play. That’s a shame, when you consider the shared joys and heartbreaks that make sports one of the few things we still experience together.
- SNL's Thompson Shares Some Comedic Secret Sauce At Cannes, Turns Out It Includes Mayonnaise
by
Joe Mandese
(MediaPost Live on
06/18/2024)
AI can't write comedy, Google study suggestshttps://www.technologyreview.com/2024/06/17/1093740/what-happened-when-20-comedians-got-ai-to-write-their-routines/
- Loss Of Newspapers Leads To Waning Interest In Local Politics
by
(Publishing Insider on
09/28/2021)
Ed,Thanks for the detailed commentary!Rob
- Smaller News Audience On Social Media Is Likely Cyclical
by
(Publishing Insider on
09/21/2021)
Craig,Yes, that's a good point!Thanks,Rob
- Microsoft's Windows Adds Tipping Feature To Help Monetize Content
by
(Publishing Insider on
06/28/2021)
Craig,Yes, thanks for pointing that out -- it would be free for users of Windows 10, not earlier versions.Rob
- 'Wall Street Journal' Pullback From NYC Coverage May Magnify 'News Desert'
by
(Publishing Insider on
06/18/2021)
Michael,Thanks for the comments! I should have mentioned more about the NYT's changes to local coverage, too:Times Plans to Combine Sections of the Paperhttps://www.nytimes.com/2008/09/06/business/media/06times.htmlRob