Rob Williams
Member since November 2018Contact Rob- None MediaPost
- 77 Mackey Avenue
- Port Washington New York
- 11050 USA
Rob Williams is a writer and editor who lives near New York City.
- Google Reclaims Valuable Brand Throne As AI Turns Every CMO Into 'Strategic Intelligence' Influencer in
Research Intelligencer on
05/22/2026
AI has become "the great creative equalizer," allowing smaller brands to punch above their weight with cheaper production tools, new media channels and AI-assisted commerce experiences, Kantar says.
- Healthcare Wants To Be Netflix, Erewhon Wants To Be Mayo Clinic And Media Buyers Are Stuck In The Middle in
Research Intelligencer on
05/21/2026
Consumer brands are rapidly moving into healthcare territory while traditional healthcare players scramble to learn what words like "experience design" and "customer journey" actually mean.
- Meta's Finance Ad Swamp Overflows With 'Guaranteed Wealth' Bros, AI Trading Bots, WhatsApp Hucksters in
Research Intelligencer on
05/20/2026
The United States ranked third among countries most exposed to dangerous finance advertising, BrokerChooser's study found.
- Streaming Subscription Fatigue Has Officially Turned America Into Your Grandfather in
Research Intelligencer on
05/19/2026
FAST's growth shows that consumers aren't demanding fewer ads. They're demanding fewer monthly charges.
- SEO Isn't Dead, It Just Needs A Therapist And Better Attribution Models in
Research Intelligencer on
05/18/2026
Most search-engine optimization professionals say optimizing for large language models is basically traditional SEO wearing a futuristic blazer.
- AI Has A Trust Problem That Advertisers Are Somehow Still Expected To Fix in
Research Intelligencer on
05/15/2026
Nearly two-thirds of Americans now distrust AI, and yet, usage keeps climbing.
- Summer Travel Charges Ahead While Half The Market Pumps The Brakes in
Research Intelligencer on
05/14/2026
One audience is still fully targetable with premium travel messaging, while the other is drifting out of the category entirely or trading down hard.
- Dads Log Off, Pick Up Laundry: Post-Covid Work Shift Rewrites Playbook For Marketers in
Research Intelligencer on
05/13/2026
Media buyers, this is your problem now if you're targeting a version of reality that expired around March 2020.
- $38B In Love, Guilt, Last-Minute Clicks: Mother's Day Spend Bounces Back in
Research Intelligencer on
05/08/2026
Spending on Mom rebounds but let's not call it a glow-up just yet.
- Premium, But Make It Vague: Media Buyers Discover 'Quality' Is Basically A Vibe in
Research Intelligencer on
05/11/2026
Nearly half of marketers say inventory labeled "premium" or "brand-safe" doesn't live up to the billing.
- Omnicom Media: 32% Of You Are Skeptical I Even Wrote This Column
by
Joe Mandese
(Media 3.0 on
03/04/2026)
Fascinating! I came for the AI slop discourse, and ended up staying for the emerging academic field of Ginsu economics.
- Omnicom Media: 32% Of You Are Skeptical I Even Wrote This Column
by
Joe Mandese
(Media 3.0 on
03/04/2026)
Great read. So the real question: when AI slop and AI sex collide, what does my AI shopping agent recommend next? Mushroom coffee, bitcoin, testosterone gummies and a set of Ginsu knives?
- 2025 Ends Flat, December Climbs Just 0.2%
by
Joe Mandese
(MediaDailyNews on
01/30/2026)
Interesting
- 2025 Ad Market Came In Like A Lion, Going Out Like A Lamb
by
Joe Mandese
(MediaDailyNews on
12/31/2025)
That's very interesting.
- Is It Smart To Turn All Sports Fans Into Sports Bettors?
by
Dave Morgan
(Media Insider on
10/30/2025)
Great column, Dave! Here’re my two cents, before I lose them betting on the Knicks. Sports gambling has always lived on the margins, but now that it’s mainstream, things have changed. What used to celebrate athletic talent, discipline and teamwork now glorifies the payout instead of the play. That’s a shame, when you consider the shared joys and heartbreaks that make sports one of the few things we still experience together.
- SNL's Thompson Shares Some Comedic Secret Sauce At Cannes, Turns Out It Includes Mayonnaise
by
Joe Mandese
(MediaPost Live on
06/18/2024)
AI can't write comedy, Google study suggestshttps://www.technologyreview.com/2024/06/17/1093740/what-happened-when-20-comedians-got-ai-to-write-their-routines/
- Loss Of Newspapers Leads To Waning Interest In Local Politics
by
(Publishing Insider on
09/28/2021)
Ed,Thanks for the detailed commentary!Rob
- Smaller News Audience On Social Media Is Likely Cyclical
by
(Publishing Insider on
09/21/2021)
Craig,Yes, that's a good point!Thanks,Rob
- Microsoft's Windows Adds Tipping Feature To Help Monetize Content
by
(Publishing Insider on
06/28/2021)
Craig,Yes, thanks for pointing that out -- it would be free for users of Windows 10, not earlier versions.Rob
- 'Wall Street Journal' Pullback From NYC Coverage May Magnify 'News Desert'
by
(Publishing Insider on
06/18/2021)
Michael,Thanks for the comments! I should have mentioned more about the NYT's changes to local coverage, too:Times Plans to Combine Sections of the Paperhttps://www.nytimes.com/2008/09/06/business/media/06times.htmlRob