Rob Williams
Member since November 2018Contact Rob- None MediaPost
- 77 Mackey Avenue
- Port Washington New York
- 11050 USA
Rob Williams is a writer and editor who lives near New York City.
- DSPs Are So Last Season - Meet The Omnichannel Overlords in
Research Intelligencer on
04/02/2026
Omnichannel advertising platforms promise to handle everything from media buying to creative testing to AI-powered insights.
- Sycophantic AI Might Make Advertising More Engaging...And More Dangerous in
Research Intelligencer on
04/01/2026
As AI follows digital advertising's playbook by optimizing for engagement, constant validation may also reinforce harmful beliefs.
- Phone Habits, Not Screen Time, Define Kids' Digital Wellbeing in
Research Intelligencer on
03/31/2026
Children with lower digital wellbeing check their devices seven times more frequently than peers with higher scores, while sending nearly five times more messages and switching apps three times as
often.
- Rainbow Signals, Real Conversions: LGBTQIA+ Audiences Click, Shop And Lead The Feed in
Research Intelligencer on
03/30/2026
LGBTQIA+ consumers are clicking on ads, buying products and generally treating social feeds like a mall that never closes.
- Amazon's Big Spring Sale Finds Shoppers Still Warming Up in
Research Intelligencer on
03/27/2026
Intent is forming, awareness is catching up and behavior is being shaped by discovery and emotion rather than necessity.
- Pet Owners Aren't A Market Segment, They're Basically America in
Research Intelligencer on
03/26/2026
Your "target audience" is basically everyone with a couch and a lint roller, and cats are quietly staging a takeover.
- Marketing's Skills Gap Is Showing And Speed Is Making It Worse in
Research Intelligencer on
03/25/2026
Only 35% of marketers passed a basic test of core marketing concepts, according to researcher Ipsos.
- Everyone's Using AI, Nobody Wants To Admit It And Consumers Just Want It To Be Good in
Research Intelligencer on
03/24/2026
Nearly half of marketers admit they have published AI-generated content without disclosing it and would happily do it again.
- AI Just Replaced Your Media Plan With Vibes, Chat Windows in
Research Intelligencer on
03/23/2026
Brands still close the sale, but AI gets the first date and sometimes picks the outfit.
- Chatbots Are Great Listeners. Maybe Too Great, Says Study On Synthetic Relationships in
Research Intelligencer on
03/20/2026
People who linger longer with chatbots reported higher loneliness, less interaction with actual humans and more signs of emotional dependence.
- Omnicom Media: 32% Of You Are Skeptical I Even Wrote This Column
by
Joe Mandese
(Media 3.0 on
03/04/2026)
Fascinating! I came for the AI slop discourse, and ended up staying for the emerging academic field of Ginsu economics.
- Omnicom Media: 32% Of You Are Skeptical I Even Wrote This Column
by
Joe Mandese
(Media 3.0 on
03/04/2026)
Great read. So the real question: when AI slop and AI sex collide, what does my AI shopping agent recommend next? Mushroom coffee, bitcoin, testosterone gummies and a set of Ginsu knives?
- 2025 Ends Flat, December Climbs Just 0.2%
by
Joe Mandese
(MediaDailyNews on
01/30/2026)
Interesting
- 2025 Ad Market Came In Like A Lion, Going Out Like A Lamb
by
Joe Mandese
(MediaDailyNews on
12/31/2025)
That's very interesting.
- Is It Smart To Turn All Sports Fans Into Sports Bettors?
by
Dave Morgan
(Media Insider on
10/30/2025)
Great column, Dave! Here’re my two cents, before I lose them betting on the Knicks. Sports gambling has always lived on the margins, but now that it’s mainstream, things have changed. What used to celebrate athletic talent, discipline and teamwork now glorifies the payout instead of the play. That’s a shame, when you consider the shared joys and heartbreaks that make sports one of the few things we still experience together.
- SNL's Thompson Shares Some Comedic Secret Sauce At Cannes, Turns Out It Includes Mayonnaise
by
Joe Mandese
(MediaPost Live on
06/18/2024)
AI can't write comedy, Google study suggestshttps://www.technologyreview.com/2024/06/17/1093740/what-happened-when-20-comedians-got-ai-to-write-their-routines/
- Loss Of Newspapers Leads To Waning Interest In Local Politics
by
(Publishing Insider on
09/28/2021)
Ed,Thanks for the detailed commentary!Rob
- Smaller News Audience On Social Media Is Likely Cyclical
by
(Publishing Insider on
09/21/2021)
Craig,Yes, that's a good point!Thanks,Rob
- Microsoft's Windows Adds Tipping Feature To Help Monetize Content
by
(Publishing Insider on
06/28/2021)
Craig,Yes, thanks for pointing that out -- it would be free for users of Windows 10, not earlier versions.Rob
- 'Wall Street Journal' Pullback From NYC Coverage May Magnify 'News Desert'
by
(Publishing Insider on
06/18/2021)
Michael,Thanks for the comments! I should have mentioned more about the NYT's changes to local coverage, too:Times Plans to Combine Sections of the Paperhttps://www.nytimes.com/2008/09/06/business/media/06times.htmlRob