CPG Insider
by Sarah Mahoney, Staff Writer
The Mars-owned brand hopes Chewbert, an animated character, can win over Gen Z. Read the whole story
by Sarah Mahoney
A 6% slide in salty snacks may mean a portfolio shakeup, while the company bets on a new Goldfish campaign to revive the brand. Read the whole story
by Teresa Buyikian
Miller Lite's Father's Day promo helps dads spend more time with their kids -- by providing gifts they can repair together. Read the whole story
by Teresa Buyikian
After sloth finishes a bottle of Tropicana, he sheds his typically slow demeanor to strut around the jungle, interacting with all kinds of wildlife. Read the whole story
by Sarah Mahoney
The soft drink brand is turning crazed fans into emotionally overloaded OOH ads. Read the whole story
by Sarah Mahoney
The new campaign taps soccer culture and says strength comes from confronting pain, not ignoring it. Read the whole story
by Teresa Buyikian
The new campaign kicks off with a short film that takes place on a sun-drenched coast just outside Venice. Read the whole story