- PadSquad Exec Decries The Clutter Of Ad Metrics Now Being Used
Around the Net In Media, Ray Schultz - Monday, May 18, 2026
The advertising industry is relying on metrics that create more noise th ...
- Microsoft's Clarity Measures How Often AI Engines Cite Brands
MediaDailyNews, Laurie Sullivan - Friday, May 15, 2026
Microsoft has a vision to turn Clarity into AI-driven behavioral hub f ...
- OpenAI Sued For Allegedly Disclosing Queries To Meta, Google
MediaDailyNews, Wendy Davis - Friday, May 15, 2026
Artificial intelligence company OpenAI has been hit with a privacy lawsuit f ...
- Albertsons Media Unveils 'Lifetime Value' Metric
MediaDailyNews, Laurie Sullivan - Thursday, May 14, 2026
The framework measures projected customer value over 52 weeks, enabling advertisers ...
- Meta Must Face Suit For Allegedly Tracking Android Users' Web Browsing
MediaDailyNews, Wendy Davis - Tuesday, May 12, 2026
Meta must face a lawsuit alleging that it secretly tracked Android user ...
- Just The FACs, Ma'am: ANA Unveils Its Own New Ad Tax
MediaDailyNews, Joe Mandese - Tuesday, May 5, 2026
The new media-buying fee, called a "fractional advertising contribution," or FAC, wi ...
- DoubleVerify Can Proceed With Suit Against Adalytics, Judge Rules
MediaDailyNews, Wendy Davis - Tuesday, April 28, 2026
DoubleVerify can proceed with defamation and false advertising claims against analytics compa ...
- Confessions From Spectrum Science's SVP: Testing Everything, Simplifying Storytelling, and Putting Patients First
Brand Insider, Barbie Romero - Tuesday, April 28, 2026
Ilona Ritoch shares her take on why patient stories beat dry dat ...
- SCOTUS Urged To Revive Paramount Privacy Suit
MediaDailyNews, Wendy Davis - Monday, April 27, 2026
"Video streaming services have become ubiquitous, vastly expanding the amount and typ ...
- The Google Analytics 'Blind Spot'
Data & Programmatic Insider, Laurie Sullivan - Monday, April 20, 2026
AI agents have driven 88% of organic search traffic volume in Apri ...
- Google Used AI To Help It Block 8.3B Malicious Ads
MediaDailyNews, Laurie Sullivan - Friday, April 17, 2026
The most common violations were abusing the ad network, misrepresentation, sexual conten ...
- Threads Expands Social Media Management Functionality
MediaDailyNews, Colin Kirkland - Thursday, April 16, 2026
Threads is enhancing its API with additional social-media management tools designed ...
- TiVo Builds Performance Data Play From Home To Car
Data & Programmatic Insider, Laurie Sullivan - Monday, April 13, 2026
TiVo Ads President Matt Milne believes the scale and engagement of t ...
- Amazon CEO's Case For Major AI Spend
Performance Marketing Insider, Laurie Sullivan - Thursday, April 9, 2026
Advertising is now attempting to make the switch from traditional to generati ...
- Judge Dismisses Michigan's Video Privacy Claims Against Roku
MediaDailyNews, Wendy Davis - Thursday, April 2, 2026
A federal judge threw out Michigan Attorney General Dana Nessel's claims th ...
- February Olympics, Super Bowl Boost Peacock Sign-Ups To 5.2M
Advanced TV Insider, Wayne Friedman - Wednesday, April 1, 2026
In the last 12 months, there were 206.4 million total sign-ups amo ...
- Google To Judge: Scrap $425M Privacy Verdict
MediaDailyNews, Wendy Davis - Tuesday, March 31, 2026
Google is again seeking to reverse a jury verdict requiring the compa ...
- IAB Explores Future Video Outcomes From Agentic
MediaDailyNews, Laurie Sullivan - Monday, March 30, 2026
The IAB released a whitepaper Monday exploring autonomous AI systems that ha ...
- Judge Questions Whether Android Users Consented To Meta Tracking
MediaDailyNews, Wendy Davis - Thursday, March 19, 2026
The Android users claim Meta covertly tracked their browsing activity on mobi ...
- Gen Z May Be 'Over' TikTok, Report Finds
MediaDailyNews, Colin Kirkland - Tuesday, March 10, 2026
A Harris Poll report reveals that an increase in advertising, influencer cultu ...
- Meta Moves Beyond Clicks, Adopts New Attribution Model
MediaDailyNews, Colin Kirkland - Tuesday, March 3, 2026
Later this month, Meta will provide click-through attribution reporting that better alig ...
- Experian Acquires Insights On 10B Email Addresses Worldwide
MediaDailyNews, Laurie Sullivan - Monday, February 23, 2026
The acquisition adds intelligence to Experian's existing identity, data, analytics and decisioni ...
- The New Performance Metric: Curiosity
Performance Marketing Insider, Laurie Sullivan - Friday, February 20, 2026
Ads tell consumers a lot about a brand, but analysis of Goog ...
- Google Adds No-Code Tool To Its Marketing-Mix Model Platform
MediaDailyNews, Laurie Sullivan - Thursday, February 19, 2026
Data from campaign analysis and marketing-mix models has become easier for markete ...
- TVision Finds Premium Streamers Generate More 'Attention' Vs. YouTube
Television News Daily, Wayne Friedman - Thursday, February 12, 2026
In prime time, premium streaming apps - including Netflix, Disney+ and H ...
- Super Bowl Sentiment: AI-Tainted Advertising?
TV Watch, Wayne Friedman - Wednesday, February 11, 2026
One survey says 50% of social-media comments about Super Bowl AI-driven advertisi ...
- NFL Teams Make 8% Sponsorship Revenue Gains To $2.7B
Television News Daily, Wayne Friedman - Friday, February 6, 2026
The NFL has added 440 new brands across all its teams. T ...
- Tubi Expands Nielsen Deal, Now Accounts For 6.2% Of Ad-Supported Streaming
Television News Daily, Wayne Friedman - Thursday, February 5, 2026
Tubi now has access to Nielsen's Audience Measurement and Streaming Platform Rating ...
- Judge Won't Scrap $425M Privacy Verdict Against Google
MediaDailyNews, Wendy Davis - Tuesday, February 3, 2026
A federal judge has rejected Google's request to vacate a jury verdi ...
- Tall Videos Contribute To An 'Algorithmic Silhouette'
Around the Net In Media, Ray Schultz - Wednesday, January 28, 2026
Media consumers are being exposed to an endless scroll of tall vide ...