- Automotive TV Spending Down 18% In April
Marketing Daily, Tanya Gazdik - Thursday, May 14, 2026
"The most recent growth story is unfolding across Spanish-language TV," iSpot.tv.'s Stua ...
- Hertz Expands Digital Retail Presence With EBay
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, May 13, 2026
Through a dedicated Hertz Car Sales showroom, shoppers on eBay will ha ...
- Jeep, Marvel Unite For Jeep Wrangler America250 Effort
Marketing Daily, Tanya Gazdik - Tuesday, May 12, 2026
"We felt there was an opportunity to do something more meaningful" th ...
- Ford Extends Carhartt Partnership
Marketing Daily - Top of the News, Tanya Gazdik - Monday, May 11, 2026
The Carhartt package was codesigned by Ford's Steve Gilmore, who inherited ...
- Test Drive: Buick Enclave Delivers Premium Feel Without Luxury Price
Drive Time, Tanya Gazdik - Monday, April 13, 2026
It's been just over two years since Buick introduced its "Exceptional ...
- Hyundai Motor Sponsors CNN Series
Marketing Daily, Tanya Gazdik - Sunday, May 10, 2026
The subject matter aligns with Hyundai Motor's "Progress for Humanity" vision, celebrati ...
- BBH USA Drives 'Fast' For Goodyear
MAD, Fern Siegel - Thursday, May 7, 2026
The global push is to introduce Eagle tires to a new generat ...
- Genesis Launches First-Ever Hispanic Campaign
Marketing Daily, Tanya Gazdik - Thursday, May 7, 2026
The campaign includes 30- and 15-second spots in both English and Spanis ...
- Cadillac Former CMO Resurfaces As Healthcare CEO
Marketing Daily, Tanya Gazdik - Thursday, May 7, 2026
"Our current healthcare system is built to treat illness, not to crea ...
- Bosch Gets Its Kicks With Route 66 Activation
MAD, Steve McClellan - Wednesday, May 6, 2026
Omaha, NE-based agency Bailey Lauerman created the activation, dubbed, "Bosch Impressive Innovati ...
- Study: Consumers Largely Disinterested In Vehicle Buying
Marketing Daily, Tanya Gazdik - Wednesday, May 6, 2026
Price is the most important purchase factor, cited by 75% of c ...
- General Motors Marketing Leader Plans Departure
Marketing Daily, Tanya Gazdik - Tuesday, May 5, 2026
Norm de Greve, who joined GM in July 2023, said he wi ...
- Harris Poll: Younger Consumers Question EV Rollbacks
Marketing Daily, Tanya Gazdik - Monday, May 4, 2026
The survey found that EV strategy reversals are creating an early credibili ...
- Test Drive: Subaru Solterra Lives Up To Promises
Drive Time, Tanya Gazdik - Monday, May 4, 2026
There's a reason why the Solterra is hot, hitting an all-time hi ...
- Former CMO Leaves Jaguar Land Rover
Marketing Daily, Tanya Gazdik - Friday, May 1, 2026
Charlotte Blank, who transitioned from CMO to brand director for Defender a ...
- Ford Celebrates American Milestone
Marketing Daily, Tanya Gazdik - Friday, May 1, 2026
The initiative includes extending employee pricing on most new 2025 and 20 ...
- Rivian Appoints Former Uber Exec As Top Marketer
Marketing Daily, Tanya Gazdik - Wednesday, April 29, 2026
After seven and a half years at Uber, Jenny Lewis joined T ...
- Infiniti, Nissan Trade Marketing Leads
Marketing Daily, Tanya Gazdik - Tuesday, April 28, 2026
Shelley Pratt is now Nissan's director, brand and retail demand. She repor ...
- Test Drive: Land Rover Discovery Offers Refinement Along With Capability
Drive Time, Tanya Gazdik - Monday, April 27, 2026
While the vehicle's offset license plate design is unsettling to those ...
- Where Eagles Dare: Karate Kid's Zabka Represent Midas' 'Best'
MAD, Fern Siegel - Friday, April 24, 2026
This is Midas' first national brand campaign in three years. ...
- Cadillac Formula 1 Team Chooses Agency
Marketing Daily, Tanya Gazdik - Saturday, April 25, 2026
Excel Sports Management aims to shape "a long-term commercial strategy for t ...
- Stellantis Reorganizes Marketing Department
Marketing Daily - Top of the News, Tanya Gazdik - Friday, April 24, 2026
Employees who have departed include Rajoielle "Raj" Register, senior vice president a ...
- Tesla Earth Day Campaign Targets Humans, Humanoids Too
Marketing Daily, Tanya Gazdik - Tuesday, April 21, 2026
Tesla, which spends very little money on marketing, is inviting consumers in ...
- Test Drive: Cadillac Lyriq Features Standard Super Cruise
Drive Time, Tanya Gazdik - Sunday, April 5, 2026
I was delighted to find that unlike every other electric Cadillac, t ...
- Toyota Leverages NFL Draft To Boost Girls Flag Football
Marketing Daily, Tanya Gazdik - Friday, April 17, 2026
Team Toyota athlete and Pittsburgh Steelers wide receiver Michael Pittman Jr. wi ...
- Genesis House Supports Film Fellowship
Marketing Daily, Tanya Gazdik - Thursday, April 16, 2026
The automaker's NYC cultural hub is partnering with Gotham Film and Med ...
- Jury Still Out On Jaguar Rebrand, Per Harris Poll
Marketing Daily, Tanya Gazdik - Wednesday, April 15, 2026
So far, the data shows a tradeoff: Equity is down in mo ...
- Amazon Autos Broadens Reach, Deepens Inventory
Marketing Daily, Tanya Gazdik - Tuesday, April 14, 2026
The company is moving beyond its initial exclusive partnership with Hyundai ...
- Former Genesis Diversity Marketer Jumps To Tech Company
Marketing Daily, Tanya Gazdik - Monday, April 13, 2026
Joz Wang led Genesis Motor America's multicultural marketing and corporate branding effor ...
- Harley-Davidson Creative Features Willie Nelson's Ultimate Road Trip Anthem
Marketing Daily - Top of the News, Tanya Gazdik - Monday, April 13, 2026
The motorcycle brand revealed a new visual identity in a nod ...