- Pepsi Pounces On Knicks Euphoria
Marketing Daily, Sarah Mahoney - Thursday, June 11, 2026
The soft drink brand is turning crazed fans into emotionally overloaded O ...
- LinkedIn Launches First Creator Marketplace
MediaDailyNews, Colin Kirkland - Thursday, June 11, 2026
LinkedIn is launching its first native Creator Marketplace to help brands fi ...
- Google Touts AI Search For World Cup Games
MediaDailyNews, Laurie Sullivan - Friday, June 12, 2026
Google debuted a new multichannel campaign in the U.S., demonstrating how ...
- LinkedIn Unveils Ad Team For Business Advertisers
Around the Net In Media, Ray Schultz - Wednesday, June 10, 2026
LinkedIn has debuted a team of marketing experts called BrandWorks that ...
- Jeep Enlists Iliza Shlesinger For World Cup Effort
Marketing Daily, Tanya Gazdik - Thursday, June 11, 2026
"We are trying to be fun... and it's not about we w ...
- Walmart Enables Offline Shopper Measurement In YouTube Campaigns
MediaDailyNews, Laurie Sullivan - Thursday, June 11, 2026
The "closed proof of concept" launched Thursday, allowing select advertisers to measu ...
- Horizon Partners With AI Content Startup Kartel
MAD, Steve McClellan - Wednesday, June 10, 2026
Kartel was founded in 2024 and is now helmed by longtime ...
- Southwest Airlines Partners With Foundation Media
Marketing Daily, Tanya Gazdik - Tuesday, June 9, 2026
The production, publishing, and brand partnership company will help "reignite the spiri ...
- 'Scary Movie' Wins Weekend Box Office At $55M
MediaDailyNews, Wayne Friedman - Monday, June 8, 2026
This was the franchise's strongest release, topping "Scary Movie 4" at $49 ...
- Redbarn Ad Campaign Has A Data Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, June 8, 2026
"We are looking at the KPIs, but also doing a brand-lift stu ...
- Lincoln Affirms Alliance With Williams, Ends Relationship With McConaughey
Marketing Daily, Tanya Gazdik - Friday, June 5, 2026
The relationship with the actor had simply "run its course," according ...
- Political Narrative Intelligence
Red, White & Blog, Joe Mandese - Friday, June 5, 2026
I've been thinking about political narratives this week, not just because ...
- Jeep Celebrates Original Superheroes
Marketing Daily, Tanya Gazdik - Wednesday, June 3, 2026
Campaign recognizes military veterans who served as captains -- a "powerful remind ...
- OpenAI Betas Conversion Campaigns
MediaDailyNews, Laurie Sullivan - Monday, June 1, 2026
OpenAI is expected to add conversion-optimization for campaigns this week as ...
- Reddit Expands Shopify Integration To All Advertisers
MediaDailyNews, Colin Kirkland - Friday, May 29, 2026
Reddit has announced a global expansion of its recent integration with Shopi ...
- Honda Showcases Racing Spirit In Hybrid-Focused Effort
Marketing Daily, Tanya Gazdik - Tuesday, May 26, 2026
Felix Rosenqvist, driving a Honda-powered car for Meyer Shank Racing, won t ...
- Samba TV Enters Identity Wars With Unbiased Data Engine
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 26, 2026
The platform allows AI to understand context, concepts and relationships - turni ...
- Are Synthetic Insights Better, Worse Or Just Different Than Human Ones?
Planning & Buying Insider, Joe Mandese - Thursday, May 21, 2026
That's what I asked Brandience's Brian McHale when he briefed me ...
- X Forming 'Ideal' Niche Creator Partnerships
MediaDailyNews, Colin Kirkland - Tuesday, May 19, 2026
X plans to identify and reach out to hyper-specific creators working acro ...
- Reddit Expands First-Party Measurement
MediaDailyNews, Laurie Sullivan - Wednesday, May 20, 2026
Looking to give advertisers another way to look at app ad-measurement dat ...
- Google Rebuilds Ad Ecosystem With Agentic And Gemini
MediaDailyNews, Laurie Sullivan - Wednesday, May 20, 2026
"Ask Advisor," which creates a unified experience for agentic capabilities, will ro ...
- New Google Protocol Brings 'Intelligent Shopping' To Advertising
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 20, 2026
Google brought new Universal Commerce Protocol features to retailers Wednesday with t ...
- Meta Expands IAS Block Lists To Threads
MediaDailyNews, Colin Kirkland - Monday, May 18, 2026
Meta has expanded its partnership with Integral Ad Science, bringing the company ...
- IAB Issues 'Project Eidos' Standards, Strives To Reduce Campaign Data Chaos
MediaDailyNews, Laurie Sullivan - Thursday, May 14, 2026
The proposed standard will present an interoperable framework designed to work acro ...
- Albertsons Media Unveils 'Lifetime Value' Metric
MediaDailyNews, Laurie Sullivan - Thursday, May 14, 2026
The framework measures projected customer value over 52 weeks, enabling advertisers ...
- Upfront Buzzwords Spike Interest: What Are The Real Meanings?
TV Watch, Wayne Friedman - Friday, May 15, 2026
Showing brands and advertisers that legacy TV media's linear TV business h ...
- Comcast Connects 'Universal Ads' To AI Via MCP
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 13, 2026
Moving performance advertising and marketing deeper into TV, Comcast has released ...
- Ad Workflow Woes Stalling AI Adoption
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 12, 2026
A study by Taboola found the major barrier to broader agentic ...
- OpAD Media Acquires Creative Shop Broad Agency
MAD, Steve McClellan - Friday, May 8, 2026
Combined, the two shops form a fully integrated ad agency with offic ...
- Remember The Metaverse? Now There's A Metaphorverse, Thanks To DirecTV
MediaDailyNews, Joe Mandese - Monday, May 11, 2026
The week-long campaign will surgically target "upfront week" attendees across NYC v ...