- Americans Are Bad FIFA Fans, But Lay's Bets On The Bandwagon Effect
CPG Insider, Sarah Mahoney - Friday, May 15, 2026
A new campaign hopes Will Ferrell, Marshawn Lynch and David Beckham c ...
- Lulu Who? How Fabletics Data Propels $1B In Sales
Retail Insider, Sarah Mahoney - Wednesday, May 13, 2026
With membership intelligence as a competitive weapon, the company is pushing in ...
- Chalamet, With Bad Bunny And Messi, Take Adidas FIFA Storytelling To The Street
Marketing Daily, Sarah Mahoney - Monday, May 11, 2026
The irresistible five-minute film, which also features Jude Bellingham, Trinity Rodman, Zinedi ...
- News Media Are Increasingly Focusing on Celebrities
Around the Net In Media, Ray Schultz - Monday, May 11, 2026
Legacy news media are making celebrity proximity the centerpiece of their conte ...
- Matthew Perry Estate Auction Reveals Star's Private Life
TVBlog, Adam Buckman - Friday, May 8, 2026
An auction of 130 of Perry's personal belongings was announced earlier th ...
- Campari's Marketing Director on Why Viral Moments Don't Equal ROI Until Someone Buys the Bottle
Brand Insider, Barbie Romero - Tuesday, May 5, 2026
Every brand chases culture. Few know how to earn it. Sonia Piro ...
- Short Order: Ken Jeong, Wavelength Celebrate Espolon Tequila
MAD, Fern Siegel - Wednesday, April 22, 2026
The spot runs ahead of Short King Week, May 1-9. ...
- YouTube Expands Likeness Detection To Celebrities, Talent Agencies
MediaDailyNews, Colin Kirkland - Tuesday, April 21, 2026
YouTube is expanding its automated likeness detection initiative from a small gro ...
- BMW, PepsiCo, IPG Mediabrands, Saatva, Northwell Health Lead Insights at our TV & Video Insider Summit
Brand Insider, Barbie Romero - Tuesday, April 21, 2026
At our TV & Video Summit in New Orleans, leaders from BM ...
- Peloton Wants To 'Push' Users To Move With Joy
MAD, Fern Siegel - Friday, April 17, 2026
The spot features Hudson Williams of Max's "Heated Rivalry." ...
- Megan Fox Goes Back To School For Dr. Squatch
Marketing Daily, Sarah Mahoney - Wednesday, April 15, 2026
Class is in session: The brand bets the actor can move m ...
- Brands Blur Lines Between Ads, Entertainment
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, April 15, 2026
Peloton has tapped "Heated Rivalry" actor Hudson Williams for a campaign th ...
- Bobbie's Chief Brand Officer on the Cardi B Partnership that Sparked a Cultural Conversation
Brand Insider, Barbie Romero - Tuesday, April 7, 2026
Kim Chappell unpacks Bobbie's Chief Confidence Officer campaign with Cardi B ...
- Tea Forte Partners With Reese Witherspoon's Draper James For Hydrangea Collection
Marketing Daily, Teresa Buyikian - Monday, April 6, 2026
The tea company, along with the clothing and housewares brand, is launchi ...
- Tommy Hilfiger Enlists Travis Kelce As Ambassador, Collaborator
Marketing Daily - Top of the News, Tanya Gazdik - Monday, April 6, 2026
The campaign, which will break in late August/September, will be shot ov ...
- TikTok Promotes Personalized Creator Videos As Cameo Rebuilds
MediaDailyNews, Colin Kirkland - Wednesday, April 1, 2026
TikTok's U.S. venture has announced a partnership with Cameo, which delivers personaliz ...
- W+K Crafts Malibu Pink Spots With Sabrina Brier
MAD, Fern Siegel - Tuesday, March 31, 2026
The rum-based spirit uses social media and the Stagecoach festival to promo ...
- Hollister Makes Gen Z-Oriented 'Green Day' Video
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, March 29, 2026
Abercrombie & Fitch brand collaborated with singer-songwriter Gigi Perez on a cov ...
- Scottie Pippen, Mr. Pibb Understand Each Other
Marketing Daily - Top of the News, Tanya Gazdik - Monday, March 23, 2026
Both know what it's like to be labeled "second best": Pippen, ...
- Actress Publicly Slams Alaska Airlines
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, March 22, 2026
Brenda Song, who is engaged to Macaulay Culkin, accused the airline ...
- PetSmart Enters Viral Debate Over Its Name
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, March 12, 2026
The question from songwriter Ben Lapidus: Is PetSmart pronounced Pet Smart ...
- Ford Enlists LPGA Tour Winner As Global Ambassador
Marketing Daily, Tanya Gazdik - Wednesday, March 11, 2026
The first "Power Her Drive" event will take place March 24 ...
- Opera, Ballet Companies, Even 'SNL' Respond To Timothee Chalamet
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, March 10, 2026
Chalamet's remarks that "no one cares" about ballet and opera led t ...
- Ford Explorer Is Latest 'Popemobile'
Marketing Daily, Tanya Gazdik - Sunday, March 8, 2026
Ford CEO Jim Farley gave Pope Leo XIV a one-of-a-kind 2026 Fo ...
- A+E Bringing Home The Bacon With Upfront Program Plans
TVBlog, Adam Buckman - Monday, March 9, 2026
A-listers teaming up with A+E next season include Kevin Bacon, Ted Dans ...
- Maximum Effort Pours New Aviation Gin Flavor
Out to Launch, Fern Siegel - Friday, February 27, 2026
The ad runs on You Tube, Reynolds and Aviation's social nets. ...
- Fresh Step, Best Friends Encourage Cat Matchmaking
Marketing Daily, Tanya Gazdik - Sunday, February 15, 2026
Fresh Step cat litter is partnering with Best Friends Animal Society a ...
- DKNY Brings Back Hailey Bieber
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, February 10, 2026
The campaign will debut globally on @DKNY's owned social channels, with ...
- Melissa McCarthy Gets Steamy in E.L.F.'s Telenovela-Style SB Spot
MAD, Fern Siegel - Wednesday, February 4, 2026
72andSunny Amsterdam created the ad for Glow Reviver Lip Oil. ...
- Squarespace Super Bowl Effort Features Emma Stone
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, February 4, 2026
The ad is Squarespace's 12th Super Bowl appearance. The brand released ...