- World Cup, UFC Event Drive Growth In Streaming Usage, Downloads
Television News Daily, Wayne Friedman - Thursday, June 18, 2026
Fox Sports rose 254%, with Paramount+ 34% higher and Peacock up 7 ...
- Highly Viewed Sports Finals: What Is The Real Impact?
TV Watch, Wayne Friedman - Thursday, June 18, 2026
Is there more to this than the obvious viewing elements: major mark ...
- Early World Cup Viewing Grows Sharply To 6.7M
Television News Daily, Wayne Friedman - Wednesday, June 17, 2026
The 2022 event had 2.6 million viewers on Fox TV Network a ...
- What's $800 Million Among Friends?
Red, White & Blog, Joe Mandese - Thursday, June 11, 2026
Actually, it's the incremental amount of political ad spending in AdImpact's just-releas ...
- Getting Double Checked Marked Up
Planning & Buying Insider, Joe Mandese - Wednesday, June 10, 2026
In the old days, Nielsen could make a new media supplier "currency ...
- NBA Finals Game 3 Soars To 23.8M Viewers
Television News Daily, Wayne Friedman - Wednesday, June 10, 2026
In the strongest result for an NBA Finals Game 3 since 199 ...
- Meet The Pressure
TVBlog, Joe Mandese - Wednesday, June 10, 2026
We finally got to see what happens when a journalist stands the ...
- World Cup: Low Viewer Interest But High Media Consumption, Ad Spend
Television News Daily, Wayne Friedman - Tuesday, June 9, 2026
The good news for U.S. brands is that U.S. World Cup viewe ...
- YouTube Earns MRC Brand-Safety Accreditation For Shorts
MediaDailyNews, Colin Kirkland - Thursday, June 4, 2026
The MRC has awarded its brand-safety accreditation to YouTube for the six ...
- Colbert, Kimmel? Late-Night TV Scores Well On YouTube
Advanced TV Insider, Wayne Friedman - Wednesday, June 3, 2026
NBC's "Tonight Show Starring Jimmy Fallon" had the best results with 15 ...
- FAST Growth Among Younger Audiences - How Far Can It Go?
TV Watch, Wayne Friedman - Tuesday, June 2, 2026
Can we drill down into all the overlapping behavioral and viewing tren ...
- NBA Conference Finals Viewing Soars
Television News Daily, Wayne Friedman - Friday, May 29, 2026
Both the Eastern and Western NBA Conference finals have witnessed rising viewersh ...
- NBC Leads Prime-Time Viewing With Sports-Heavy Content
Television News Daily, Wayne Friedman - Thursday, May 21, 2026
NBC Television Network leads all networks with a Nielsen-measured average 5.3 milli ...
- Lead-In Program Strategy Still Matters: Even To Streaming
TV Watch, Wayne Friedman - Thursday, May 21, 2026
An NFL Sunday football game with strong viewing on a broadcast netwo ...
- Walled Garden Targeting Solved? Truthset CEO Talks Trade Desk Collaboration
Data & Programmatic Insider, Laurie Sullivan - Monday, May 11, 2026
"Data-Rated Audiences" gives advertisers validated audiences based on human I.D.s just li ...
- NBC Upfront: New Prime-Time Shows, 'Outcome' Tools
Television News Daily, Wayne Friedman - Monday, May 11, 2026
As part of its upfront presentation Monday, NBCU announced it will sca ...
- Fox Upfront: More Unscripted, 'Baywatch' Reboot Coming Midseason
Television News Daily, Wayne Friedman - Tuesday, May 12, 2026
New shows have already inked upfront deals and sponsorship. "Baywatch" has be ...
- For 2026: Local TV Ad Trend Going To The 'Core'
TV Watch, Wayne Friedman - Monday, May 11, 2026
Local broadcasters say the marketplace is still "choppy." Scripps said weakness ...
- Will Kimmel Deliver A Trump Diatribe At Disney Upfront?
TVBlog, Adam Buckman - Wednesday, May 6, 2026
There is no reason to expect Disney to deny Jimmy Kimmel h ...
- NBA Playoffs Soar, Incremental NBC Broadcast Coverage Cited
Television News Daily, Wayne Friedman - Thursday, April 30, 2026
NBA playoff viewership is up 20% through the first week-and-a-half, while N ...
- Disney's Jimmy Kimmel Problem
TVBlog, Adam Buckman - Wednesday, April 29, 2026
Kimmel's ratings have been falling for a long time. Focusing on abusi ...
- Lionsgate Opens With $97M 'Michael' Thriller
MediaDailyNews, Wayne Friedman - Monday, April 27, 2026
Despite low ad spend, "Michael" earned a record total for the domest ...
- NBA Regular Season Ad Spend Hits $760M, Viewing +16%
Television News Daily, Wayne Friedman - Wednesday, April 22, 2026
Regular-season NBA games across all platforms grew 16% to an average 1 ...
- FTC Withdraws Demand For Information From NewsGuard
MediaDailyNews, Wendy Davis - Friday, April 17, 2026
Citing its recent settlements with Dentsu, Publicis and WPP over alleged ...
- Nielsen Top-Rated 2025-26 Programs: Netflix, CBS Score Big
Television News Daily, Wayne Friedman - Thursday, April 16, 2026
Netflix has five of the top ten shows and CBS has t ...
- Nielsen February Gauge Report Shows Little Change
Television News Daily, Wayne Friedman - Tuesday, April 14, 2026
Nielsen initially delayed the February release of the Gauge and Media Distribut ...
- Upfront 2026-27: 'What's A Network?'
Planning & Buying Insider, Joe Mandese - Wednesday, April 8, 2026
That was the question that closed Tuesday's MediaPost upfront panel discussion, b ...
- 'March Madness' Through 'Elite Eight' Round Reaches 10.3M Viewers
Television News Daily, Wayne Friedman - Wednesday, April 1, 2026
'March Madness" has hit its highest viewership since 1993, with the stronge ...
- 'March Madness' First Weekend: Ad Spend +5%, Viewing +7%
Television News Daily, Wayne Friedman - Thursday, March 26, 2026
National TV advertising on all networks grew to $499.0 million, according ...
- 'CBS Evening News' Still Lags Behind Rivals In Weiss Era
TVBlog, Adam Buckman - Thursday, March 26, 2026
Internet firebrand Bari Weiss's efforts to "blow up" CBS News have fail ...