• by Fern Siegel , February 24, 2026

Havas’ Prose on Pixels network named Stefane Rosa as CEO, Americas. The announcement underscores its growth in the region. 

Based in New York, Rosa will drive area expansion, focusing on Generative AI innovation. Previously, she worked for various global agencies, including Ogilvy, David and Droga5. She launched and led Droga5’s São Paulo office, building the team from the ground up. 

Now, she joins from Droga5 New York, where she was executive group account director for numerous brands, such as Netflix, Molson Coors, The Hip Hop Museum, Hershey's and Paramount.

“I believe POP represents the future of how content is produced and delivered,” said Rosa. POP has a team of 175 staffers across four offices, driving generative AI in origination and scale production.

Also joining the agency is Steve Cooper, who becomes EVP, Operations Americas.

“Stefane brings a rare combination of creative vision, strategic mindset and operational discipline. Her appointment represents a significant leap forward for POP in the Americas, a region that plays a central role in our global strategy,” said Steve Netzley, global CEO of Prose on Pixels.