Domino’s latest collab brings together two Michigan-native
companies to help promote the brand’s new pizza condiment, Slice Sauce.
Domino’s has partnered with watch and leather goods maker Shinola on a new line of gold and black lifestyle
products, inspired by the pizza’s “premium” Handmade Pan and Parmesan Stuffed Crust, which come packaged in black and gold boxes.
Slice Sauce is described as “the
brand's first-ever sauce designed specifically to take every bite of pizza to the next level, whether you dip it, dunk it or drizzle it.”
The dipping sauce, which also comes in premium
black and gold packaging, is available for free through June 14 to customers who order a Handmade Pan or Parmesan Stuffed Crust pizza. Those customers who order before May 7 will also receive a
password which gives access to shop Shinola and Domino’s co-branded styles for a “preferred rate” when the collection drops on May 8.
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Kate Trumbull, Domino's executive vice
president and CMO called the partnership "a celebration of craftsmanship and quality, while offering premium products without the premium price…. we wanted to provide customers with everyday
luxuries, within reach.”
The Shinola and Domino’s collection includes a 39mm Mechanic watch for $1,350 (which typically sells for $1,800); 40mm Canfield Sport Chronograph watch for
$1,165 (standard price, $1,494); Zip travel kit for $225; Laptop Tech case for $225; a Trifold wallet for $170 and a Five-Pocket card holder for $115.
Shinola watches can range in price from
approximately $495 for an entry-level model up to $3,995 for high-end limited editions.
Founded in Detroit in 2011, luxury designer brand Shinola takes its name from a now defunct
early-20th-century shoe polish.