Big Spaceship is now officially the social agency of record for Dropbox the cloud-based file storage and synchronization service.
The agency was initially brought on in early 2025 to do
project-based work, during a competitive pitch. Then the project work expanded two-times in scope to full social AOR duties.
Work has been in market over the past year in feeds across IG, LI,
Threads, TT — but a larger remit for 2026 will include content development from IRL activations.
That work produced a social playbook, three campaigns, viral moments, such as FinalFinalFinal, and real-time reactive moments with Hillary Duff and Raphael Saadiq.
“Big Spaceship understood the creative pulse
that drives our platform, helping us explore new territories with those communities,” said Liz Armistead, vice president, brand marketing at Dropbox. “Our partnership with Big Spaceship
drove increased engagement quarter-over-quarter in 2025, making this shift to a social agency of record a natural choice.”
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Dropbox now has more than 700 million registered users.
Musicians, filmmakers, designers have been using the platform to make and share work for years. A recent investment, Dropbox Dash, is a universal search and knowledge management product that
helps teams find, organize, share and secure content across every app used.
“Liz and the team show up with openness, courage and real creative ambition,” said Taryn Crouthers, CEO
at Big Spaceship. “That energy is exactly how you make work that’s both creatively bold and built to drive real business results.”
The agency’s creative work includes
Chase, NFL, Dairy Queen and Tia.