• by Fern Siegel , April 14, 2026

Gaming system Nex Playground has named Zambezi its creative AOR and Scale by Zambezi its media agency.

The agency's remit is to heighten brand awareness and develop Nex 2026, a global brand platform, to highlight the ccmpany's extensive game library. Nex, available in top retail stories, such as Target, Walmart, Best Buy, Sam's Club and Amazon, wants to enhance its cultural reach.  

Zambezi's first brand work appears this summer.  

More than a game console, Nex has invented an active play system to engage families.

“As an independent agency, we forge our best client relationships when we share the same values, working chemistry and deep commitment to trust in one another,” said Laura Stayt, Zambezi president. “Nex Playground is uniquely positioned to challenge the status quo, while they grow alongside the families that engage with their brand.”

Paul Dixon, Nex Playground vice president, marketing, added: “Being founded and led by parents, Zambezi instantly understood the role that Nex can play in families' everyday lives. We believe they are the ideal partner to make Nex a household brand worldwide.”

Zambezi is based in Los Angeles and Minneapolis. Client work includes TaylorMade, LPLFinancial, The Honest Company, Google and ESPN.