• by Teresa Buyikian , April 13, 2026

Baseball season is here and, along with it, a new wine sponsor for Minor League Baseball (MiLB). 

Vibe Twisted Sips has taken the honors as official wine sponsor for the 2026 season.

MiLB, which touts a fan base of more than 32 million, may be growing in Gen Z popularity in recent years due in part to the local, interactive and affordable nature of the games themselves.

Vibe, a Gen Z-targeted wine-based RTD cocktail brand with flavors such as Blue Raspberry Lemonade, Strawberry Limeade and Fruit Punch, will work more than 100 MiLB teams in the U.S.

“This partnership aligns with the energy and enthusiasm that our new generation of players and fans bring to the game,” said Uzma Rawn Dowler, MiLB CMO and senior vice president, Global Corporate Partnerships.

“The partnership allows us to connect with a community that values fun, excitement, and quality experiences, both in stadiums and on screens,” added Britt West, chief commercial officer, Gallo Wine & Spirits, which owns Vibe Twisted Sips.

To promote the partnership, Vibe has launched its first brand campaign “Protect the Vibe.” Created with agency Bandits & Friends, the effort includes five hero films in :15 and :6 versions for social, such as seen here. 

The campaign was “built on the insight that the good times young adults live for are always one interruption away from unraveling,” and will expand to include interactive, in-stadium digital OOH, additional social content and out-of-home placements across MiLB ballparks nationwide.

Vibe Twisted Sips, which are 12% ABV, come in a resealable 500ml Tetra Pak for $3.49, and can be served as is, chilled, frozen or combined with mixers or spirits.