TDA Boulder has been tapped to handle brand
strategy and creative development for Organic Valley, a cooperative owned by more than 1,500 organic family farms.
The account was won after a competitive review.
The agency's
remit is to devise a new brand strategy and platform to enhance national visibility and increase household penetration. The work will include CTV, online video, social, digital, print and shopper
marketing. First work is expected in September.
“Organic Valley has built its reputation by doing things differently, from the way its farmers care for the land and animals to the rich
taste and quality of the products,” said Jonathan Schoenberg, executive creative director at TDA Boulder. “There’s a powerful opportunity to connect those farming practices
directly to the flavor consumers experience.”
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The assignment will focus on the cooperative’s farmer-owned model and commitment to organic and ethical farming practices. The brand
offers 84 different dairy products. All are certified organic by the USDA’s National Organic Program.
Samantha Sackin, vice president of integrated marketing, Organic
Valley, said: “TDA Boulder demonstrated a strong point of view on how to build a brand platform that elevates food, flavor and farming together and our ambition to help bring that story to
life.”
This marks TDA Boulder’s fourth new business win of 2026, following recent AOR assignments from First Interstate Bank, Bragg and Naturally Fresh.