The seafood restaurant
chain Long John Silver’s has named Baldwin& its creative AOR.
There are an estimated 485 Long John Silver's locations in the U.S. The chain was founded in 1969 in
Lexington, Kentucky, inspired by the Treasure Island character.
Baldwin& isn't new to the client, having done previous brand work in digital, packaging and social. It won the
AOR assignment in 2017, then moved into a project-based partnership in 2020.
First work for the renewed partnership has already begun. In February, a social campaign encouraged users to submit
a "fish pic" via DM for a chance to receive a Buy One Get One offer.
The agency will work with Long John Silver’s media AOR Leap.
Baldwin& Co-CEO Ashley Yetman said the
brand “became part of the nostalgic American experience by bringing the only-at-the-seaside-vacation-vibes to us all. No oceanfront property required. It’s a much-needed break from
the everyday and we’re beyond excited to invite people into this delightfully sea-obsessed world.”
Long John Silver's is owned by LJS Partners LLC.
The agency' client
work also includes Radio Flyer, Volvo and Gaia Herbs.
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