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Travel Marketplace Vrbo, Mattel Team Up For Game-Themed Summer Getaways

It’s game on for Vrbo customers this summer with the travel brand’s latest collab.

The online marketplace for booking private vacation homes has teamed up with Mattel to offer six limited-time vacation home stays themed around the family-friendly card game Uno.

Two of the “top-tier” locations, in the Hollywood Hills and Texas Hill Country, are classified as “Wild Card” stays, with Uno-themed décor, a Uno game night, a Uno x Vrbo Welcome Kit and an in-home dining experience. The other four “Play It Your Way” stays will include the Uno x Vrbo Welcome Kit.

In a nod to the desirable Uno “Draw 4” card in the game, all stays are available for $4 per night, and booked on a first-come, first-served basis when they go on sale mid-May.  

“Vrbo has always been about friends and families spending real time together on vacation, and partnering with Uno builds on that idea in a simple, playful way,” said Helen Melluish, vice president of marketing at Vrbo, in a release.

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Mattel and Vrbo created a custom Uno deck in honor of the partnership available in each UNO x Vrbo vacation home. The deck features illustrations “inspired by popular travel destinations and vacation pastimes travelers can experience with Vrbo,” as well as a custom “Vacation Rental Swap Rule,” which allows players to swap hands with any other player after playing the cards. 

Consumers can book a Unox Vrbo getaway online beginning  at 1 p.m. EST on May 15, while supplies last. The “Wild Card” stay in Los Angeles is for May 29-June 1, and in Austin June 19-22. The “Play It Your Way” stays take place in Winter Park, Colorado from July 10-13; Palm Desert, California, from July 17-20; Panama City Beach, Florida from July 24-27 and in Atlanta from Aug. 7-10.

Vrbo is promoting the collab via its socials.

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