• by Tanya Gazdik , May 7, 2026

Former Cadillac CMO Melissa Grady Dias has joined Measured Wellness, which uses wearable data and AI to deliver personalized healthcare, as CEO.

Dias left the General Motors luxury brand in June 2025. The automaker recently filled the position in April with longtime Uber executive David Mogensen.

Known for scaling iconic brands and building movements that shift consumer behavior, Dias brings the business leadership, marketing vision, and operational discipline needed to take Measured Wellness’s mission from promising model to national platform, according to the company.

Dias held the top marketing job at Cadillac starting in September 2019. Previous to the CMO role, she was director of Cadillac media and performance marketing, her first job at GM. 

An industry veteran, her career has included stints at Motorola and 10 years at another automotive luxury brand, Jaguar Land Rover.

She also spent a year on the agency side of the business when she was an account director at Tequila, a unit within TBWA that focuses on below-the-line marketing, including promotions and experiential campaigns.

“Our current healthcare system is built to treat illness, not to create health,” says Dias, who started the new position in April. “Measured Wellness is changing that. Our model meets people where they are, surrounds them with continuous support, and gives them a real path to feeling better and living longer. That’s not a product, that’s a movement. And I know how to build those.” 

Measured Wellness partners with clinics to extend care beyond the exam room, delivering tools, programs, and human touchpoints designed to help patients get well and stay well. 

At the center is the Continuous Care Experience, a connected framework that transforms health data into personalized care.

“For years, I have watched patients leave the clinic with information but no real infrastructure to act on it,” says Dr. Michael Kurisu, founder and chief medical officer of Measured Wellness. “Measured Wellness is that infrastructure. Bringing Melissa in to lead this company means we finally have the scale, the storytelling, and the strategy to make continuous, proactive health the standard, not the exception.”