• by Fern Siegel , May 11, 2026

PMG has expanded its strategy practice.

Jonathan Tatlow has joined the agency as SVP strategy to lead communications strategy, creative strategy and insights globally for PMG.

Before this, Tatlow served as Chief Strategy and Marketing Officer at digital experience agency Verndale. Prior to that, he was Chief Strategy Officer at Digitas, a Publicis agency.

“PMG is doing something meaningfully different in the marketplace, with a technologically fluent and data-native approach that allows us to advise and guide ambitious brands on how to accelerate their business growth,” said Tatlow. “I’m excited to join PMG and build on this exceptional foundation to expand our services and accelerate impact for our customers.”

PMG says its strategy is bridging the gap between marketing performance and business impact. Clients are looking beyond execution for end-to-end strategic guidance to drive results.

To sustain this growth, Tim Lardner, who has led PMG’s strategy team for the past several years, will head the business transformation strategy practice as VP.

The agency's expanded strategy practice has recently serviced a global fashion brand and leading consumer-electronics company.

“We are now an engine of enterprise-level transformation for the world’s leading brands,” said Lardner. “To optimize for this scale, we have structured two focused centers of excellence. This move allows us to deliver transformation work in parallel with world-class media and creative strategy, creating a dual-track value proposition.”

PMG's client list has included Nike, Kohler's, McAfee's and Best Western.