• by Teresa Buyikian , May 27, 2026

Wingstop is the latest to join the ranks of Starbucks, Pizza Hit and Chipotle and other QSRs by rolling out a new loyalty program.

The chicken wing chain this week announced the launch of Club Wingstop, which it describes as being built on the one core belief that “members eat first. 

In addition to the common typical loyalty program perks like food discounts and exclusive merch access, Club Wingstop will offer “one of the first points-sharing loyalty experiences, alongside group ordering, exclusive access to new flavors and members-only events.”

Additional upcoming club perks include “exclusive access to fan experiences and cultural moments,” such as a suite at WWE SummerSlam and exclusive seats at NBA games.

“We’re building a community where our most loyal fans get access to cultural experiences only Wingstop can deliver, while creating more ways for people to come together, stay in and make Wingstop part of their shared moments,” said Donnie Upshaw, Wingstop’s chief brand officer, in a release.

To promote the new club, the brand has tapped reality celeb and influencer Maura Higgins, whose career took off after her appearance on “Love Island” in 2019.

The brand is releasing a limited edition “Club in a Box,” stocked with “Maura-inspired essentials” such as a signature green beret and bag scarf, Wingstop serving tray, JBL Bluetooth speaker, Polaroid camera, custom matchboxes and a gift card.

The “box” itself is actually housed in a bright Wingstop-green faux “designer-inspired” bag that resembles popular status symbol the Hermes Birkin. The Club in a Box will drop on June 1 for 94 cents, available only to Club Wingstop members on wingshop.com while supplies last.