
Ad agency Chemistry created
a new post for Chuka Schneider as its first Chief Client Officer. Schneider's remit is to position the agency as a productive strategic partner with clients.
“As soon as we met Chuka, we
knew he was the right fit for Chemistry. He starts with the belief that the mission isn't marketing, it's helping clients grow their business. We collectively share the conviction that advertising
done well is a business tool, not a decoration,” said Taylor Guglielmo, president, Chemistry.
Prior to joining Chemistry, Schneider served as SVP/group account director at The
Martin Agency. He also worked as group account director, Cashmere and SVP, group account director at Deutsch. In addition, the ad vet held agency posts at TBWA\Chiat\Day and Crispin Porter +
Bogusky. Brand work includes Cinnamon Toast Crunch, Lucky Charms, Reese's Puffs, Old El Paso, and Nature Valley for General Mills and Bud Light.
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“Chemistry has built something truly
special — an agency culture grounded in client partnership, creativity, independence and a genuine love of experimentation,” said Schneider. He called Chemistry an “incredibly
magnetic team of good humans who embrace bold thinking while staying deeply focused on driving growth for their clients.”
Chemistry has offices in Atlanta, Pittsburgh, New York and
Miami. Its client roster includes Coca-Cola, Comcast, Five Guys, Netflix and the NFL.